Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
News Blog Posts
-
- News
- 12th Apr 2012
- Comment
Google's Latest Search Updates
At the start of April, Google released 50 Search Updates for March. Amongst these updates included a number of interesting changes that could have huge implications in the world of SEO. -
- News
- 12th Sep 2011
- Comment
Brighton SEO 2011 Review - Afternoon Session
After a quick lunch break at the local Wagamama I was ready to absorb another session of SEO tips. The afternoon topics broke the mould by looking at several different aspects of SEO. This was immediately followed by a quick-fire round of ten minute presentations. Read more -
- News
- 1st Mar 2012
- Comment
Why Influence is Essential in Online Marketing
It doesn’t matter if you’re an individual or a brand, influence is now king. A legion of followers can offer a wealth of opportunities, just as being a recognisable name within an industry can ensure untainted visibility on any platform you wish.The Internet is the ultimate popularity contest. You either play the game, or you get left behind. With one wave of his Twitter wand, Stephen Fry can raise awareness of causes, channel thousands of visits to a news story, or even make a relatively unknown guitarist a star. In the same regard, big businesses need to do little more than snap up a load of domains, cobble together a decent website and wait for Google to promote them to the top.
-
- News
- 7th Jun 2011
- 1 Comment
Why the Nintendo Wii U Could Change Businesses
The Nintendo Wii U console was announced today at the annual E3 developer conference. If you haven’t seen it yet the BBC have a good summary, and Crunch Gear have a teaser video. Essentially the new console runs on a TV but also has controllers with built in screens that can also browse the Internet. The implications for gaming are immense, but there are also a number of interesting ways this could be utilised by businesses in the online space. Here’s just a few ideas: Read more -
- News
- 2nd Apr 2012
- Comment
April Fools and Digital Marketing: A Match Made in Heaven?
So, another year has passed and some classic April Fools gags have been made (I think Google have won this year with their litany of gags, from the Google 8-Bit Maps for NES to the YouTube collection on DVD). -
- News
- 3rd Apr 2012
- 6 Comments
Google+ TV Ad Illustrates the Internet Giant's Intentions
If you didn’t know already, Google have followed up from their previous television adverts with yet another one of their well styled and slick commercials; this time promoting their social network, Google+. -
- News
- 29th Feb 2012
- Comment
Why Bad Mouthing Competitors Online is Poor Form
There are some website owners who take an ‘attack or be attacked mentality’ to marketing. Others are hell bent on retaliating to bad publicity they may have received. However, just like the daily spats in the Houses of Parliament, neither party usually comes out of a slanging match unscathed.The ‘they started it’ line of defence simply won’t wash. Airing your dirty laundry in public, either with a dismissive blog post, angry press release or ill-advised tweet, could leave your intended target looking like a victim whilst your brand is tainted. This is why positive reinforcement of your own products, services and principles should be top of your agenda.
-
- News
- 27th Jan 2012
- 2 Comments
Search Engine Market Share Statistics - January 2012
A new year and a new development in the ongoing struggle for search engine market share. Last year we spoke about the turning point when Microsoft’s Bing would overtake Yahoo in terms of US market share; well latest figures reveal they have done so, meaning that 2012 has started off great for Bing, and pretty poorly for Yahoo.In the UK, the good news for Bing has continued as their share has jumped 0.26% in the last month. All other search engines gained a share of the UK market, with Google being the only one to actually see a drop.
Read more -
- News
- 4th Nov 2011
- 1 Comment
Koozai Crowned Winners for UK Search Awards
Koozai are celebrating after winning the prestigious UK Search Awards for the category of Best use of Search for the Finance sector with our client Payday Power. The award was won after beating strong competition in the form of campaigns from established companies Branded3 for MoneySupermarket.com and Greenlight for Santander. -
- News
- 15th Jul 2011
- 1 Comment
Top Search Marketing Conferences in the UK
With Koozai recently being announced as the premium sponsor at the upcoming ThinkVisibility event in Leeds this September as well as sponsoring Brighton SEO, I thought I might put together a list of recommended search marketing conferences in the United Kingdom. -
- News
- 16th Apr 2012
- Comment
Google Re-ignite "Open Web" Debate and Attack Facebook
Online censorship, in any form, can be a dangerous thing. As some politicians may put it, this is simply a ‘known known’. In the past though, Google has been complicit in allowing state intervention in their results, particularly in China.
