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  • James Perrin
    A Degree of Cheating? Overstock Incentivise University Websites in Return for Links

    What have JC Penney, Forbes and Overstock got in common? Well, in the eyes of Google they have all been penalised for gaining artificial rankings through linking irregularities. However is there a distinct difference between what their latest victim, Overstock, has done in comparison to the former two companies?

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  • Mike Essex
    236 Amazing Insights From Brighton SEO Sep 2013 (#brightonseo)

    BrightonSEOToday saw another epic Brighton SEO and in typical Kelvin Newman fashion it was the biggest one yet. In this round-up we’ve compiled our favourite tips from over 30 talks spread across nine separate sessions from the day.

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  • Samantha Noble
    Remarketing with Google Analytics and Google AdWords - #SESLON

    SES LondonThis afternoon, I had the pleasure of presenting at SES London, one of the largest conferences that travels around the world. When looking at the session ‘Winning PPC Tactics’, it got me thinking about what I could present.

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  • Ben Norman
    Koozai Rise To The Great South Run Challenge

    Bupa Great South RunOn 28th October, 12 Koozai employees will be taking on the Bupa Great South Run to raise money for four separate charities. We have a real mix of people running (everything from an “Iron Man” to first time runners) so it should be an interesting event, and a great way to support good causes.

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  • Lucy Griffiths

    Google have always had a strained relationship with China. With Government censorship rife and state search engine Baidu more popular with users, it has been a difficult market for the Internet giant to crack.

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  • Stephen Logan
    The Changing Anatomy of a Google Search Page

    As Google introduce left-hand navigation we look at what you can find on a Google SERP and how you can use the new options to improve your searching experience.

    The functionality and face of Google’s search engine results page has been regularly shifting since its online inception [see: How Google and Facebook Diversified to Conquer the Internet]. Always stylistically simplistic, Google has never strayed from their clean front-end. But beneath the surface, major shifts in search function have seen major developments.

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  • Samantha Noble

    Last week I attended the Spring Symposium with MarkMonitor at the Museum of London, where the main topic of discussion is brands and how to protect your brand online.

    Some very interesting presentations and a lot of the information was new to me, having not worked directly on a site that would suffer with counterfeit products being sold on domains pretending to be the actual brand.

    What I want to discuss in my post here though is one area that really caught my attention; the expansion of new Generic Top Level Domains (gTLDs). gTLDs will allow companies to turn their brands into domains (.brand/company name). They will also allow companies to create broad product groups like .finance, .bank or .shop.

    The internet industry are calling gTLDs ‘dotBrand’ and are set to fundamentally change the internet and how websites do business online.

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  • Mike Essex
    SEO vs PPC: Which Is Better?

    Red and Blue Boxing GlovesAt Koozai we love SEO and PPC and have been using both channels on a mixture of clients for over eight years, yet we’re often asked which is better. With SEO and PPC sometimes seen as natural enemies we thought it would be helpful to pit the two against each other and see which is right for different scenarios.

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  • Mike Essex
    EXCLUSIVE: The Search Specialists Movie Revealed

    Search Engine Optimisation has gone mainstream with the announcement of the new movie ‘The Search Specialists’. In this exclusive article we reveal the movie poster, plot and teaser images.

    In the year 2020, two major pharmaceutical companies have discovered a cure for a new disease rapidly spreading across the planet’s population. For these companies billions of dollars are on the line every day, as they compete to be the main provider of this cure. With newspapers out of circulation and all information now available online, they have but one way to reach customers – search. But with so much money at stake, rivalries to be number one in the results, have led to a dangerous game of cat and mouse, murder and corporate espionage. This tale is told in ‘The Search Specialists’. Read on for teaser images and the poster.

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  • Mike Essex
    Koozai do Movember - Day One (#movember)

    Tara MovemberIt’s the first day of the Koozai charity raising efforts for Movember, with 15 of the team set to grow moustaches for the month. That includes both boys and girls, with the girls sporting stick on moustaches, and the boys growing theirs from scratch.

    Learn more about our journey in the full post.

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  • Stephen Logan

    Google’s latest algorithm update sees many websites losing rankings and traffic, particularly for long tail terms; so what is the Mayday update and is it time to panic?

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