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At Koozai we love SEO and PPC and have been using both channels on a mixture of clients for over eight years, yet we’re often asked which is better. With SEO and PPC sometimes seen as natural enemies we thought it would be helpful to pit the two against each other and see which is right for different scenarios.
Search Engine Optimisation has gone mainstream with the announcement of the new movie ‘The Search Specialists’. In this exclusive article we reveal the movie poster, plot and teaser images.
In the year 2020, two major pharmaceutical companies have discovered a cure for a new disease rapidly spreading across the planet’s population. For these companies billions of dollars are on the line every day, as they compete to be the main provider of this cure. With newspapers out of circulation and all information now available online, they have but one way to reach customers – search. But with so much money at stake, rivalries to be number one in the results, have led to a dangerous game of cat and mouse, murder and corporate espionage. This tale is told in ‘The Search Specialists’. Read on for teaser images and the poster.
It’s the first day of the Koozai charity raising efforts for Movember, with 15 of the team set to grow moustaches for the month. That includes both boys and girls, with the girls sporting stick on moustaches, and the boys growing theirs from scratch.
Learn more about our journey in the full post.
Google’s latest algorithm update sees many websites losing rankings and traffic, particularly for long tail terms; so what is the Mayday update and is it time to panic?
If you didn’t know already, Google have followed up from their previous television adverts with yet another one of their well styled and slick commercials; this time promoting their social network, Google+.
What have JC Penney, Forbes and Overstock got in common? Well, in the eyes of Google they have all been penalised for gaining artificial rankings through linking irregularities. However is there a distinct difference between what their latest victim, Overstock, has done in comparison to the former two companies?
This afternoon, I had the pleasure of presenting at SES London, one of the largest conferences that travels around the world. When looking at the session ‘Winning PPC Tactics’, it got me thinking about what I could present.
On 28th October, 12 Koozai employees will be taking on the Bupa Great South Run to raise money for four separate charities. We have a real mix of people running (everything from an “Iron Man” to first time runners) so it should be an interesting event, and a great way to support good causes.
Google have always had a strained relationship with China. With Government censorship rife and state search engine Baidu more popular with users, it has been a difficult market for the Internet giant to crack.