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The world of online marketing is always changing and it’s not always clear which way it will evolve. With so many different disciplines to cover, we asked 13 members of our team to predict what they feel will happen next and where you should focus your skillset for the next 12 months and beyond.
Google have always had a strained relationship with China. With Government censorship rife and state search engine Baidu more popular with users, it has been a difficult market for the Internet giant to crack.
As Google introduce left-hand navigation we look at what you can find on a Google SERP and how you can use the new options to improve your searching experience.
The functionality and face of Google’s search engine results page has been regularly shifting since its online inception [see: How Google and Facebook Diversified to Conquer the Internet]. Always stylistically simplistic, Google has never strayed from their clean front-end. But beneath the surface, major shifts in search function have seen major developments.
Last week I attended the Spring Symposium with MarkMonitor at the Museum of London, where the main topic of discussion is brands and how to protect your brand online.
Some very interesting presentations and a lot of the information was new to me, having not worked directly on a site that would suffer with counterfeit products being sold on domains pretending to be the actual brand.
What I want to discuss in my post here though is one area that really caught my attention; the expansion of new Generic Top Level Domains (gTLDs). gTLDs will allow companies to turn their brands into domains (.brand/company name). They will also allow companies to create broad product groups like .finance, .bank or .shop.
The internet industry are calling gTLDs ‘dotBrand’ and are set to fundamentally change the internet and how websites do business online.
This afternoon, I had the pleasure of presenting at SES London, one of the largest conferences that travels around the world. When looking at the session ‘Winning PPC Tactics’, it got me thinking about what I could present.
Search Engine Optimisation has gone mainstream with the announcement of the new movie ‘The Search Specialists’. In this exclusive article we reveal the movie poster, plot and teaser images.
In the year 2020, two major pharmaceutical companies have discovered a cure for a new disease rapidly spreading across the planet’s population. For these companies billions of dollars are on the line every day, as they compete to be the main provider of this cure. With newspapers out of circulation and all information now available online, they have but one way to reach customers – search. But with so much money at stake, rivalries to be number one in the results, have led to a dangerous game of cat and mouse, murder and corporate espionage. This tale is told in ‘The Search Specialists’. Read on for teaser images and the poster.
It’s the first day of the Koozai charity raising efforts for Movember, with 15 of the team set to grow moustaches for the month. That includes both boys and girls, with the girls sporting stick on moustaches, and the boys growing theirs from scratch.
Learn more about our journey in the full post.
Google’s latest algorithm update sees many websites losing rankings and traffic, particularly for long tail terms; so what is the Mayday update and is it time to panic?
If you didn’t know already, Google have followed up from their previous television adverts with yet another one of their well styled and slick commercials; this time promoting their social network, Google+.