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News Blog Posts
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- News
- 1st Nov 2011
- 6 Comments
Koozai do Movember - Day One (#movember)
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- News
- 12th Apr 2011
- 6 Comments
The New gTLD Programme from ICANN
Last week I attended the Spring Symposium with MarkMonitor at the Museum of London, where the main topic of discussion is brands and how to protect your brand online.
Some very interesting presentations and a lot of the information was new to me, having not worked directly on a site that would suffer with counterfeit products being sold on domains pretending to be the actual brand.
What I want to discuss in my post here though is one area that really caught my attention; the expansion of new Generic Top Level Domains (gTLDs). gTLDs will allow companies to turn their brands into domains (.brand/company name). They will also allow companies to create broad product groups like .finance, .bank or .shop.
The internet industry are calling gTLDs ‘dotBrand’ and are set to fundamentally change the internet and how websites do business online.
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- News
- 13th Jan 2010
- 6 Comments
Google Threatens China Walkout
Google have always had a strained relationship with China. With Government censorship rife and state search engine Baidu more popular with users, it has been a difficult market for the Internet giant to crack.
Today Google have announced that they will no longer be self-censoring their results (as evidenced by the hugely controversial inclusion of the illegal image of the ‘Tank Man’ in the Tiananmen Square protests) and are considering a full withdrawal from the Chinese market.
This unprecedented move comes in the wake of user accounts being hacked from within the country; whilst not openly accusing the Government, Google clearly take this violation of its users’ information extremely seriously, so much so that they can afford to walk away from one of the most lucrative, or at least potentially lucrative, world markets.
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- News
- 6th May 2010
- 6 Comments
The Changing Anatomy of a Google Search Page
As Google introduce left-hand navigation we look at what you can find on a Google SERP and how you can use the new options to improve your searching experience.
The functionality and face of Google’s search engine results page has been regularly shifting since its online inception [see: How Google and Facebook Diversified to Conquer the Internet]. Always stylistically simplistic, Google has never strayed from their clean front-end. But beneath the surface, major shifts in search function have seen major developments.
Changes are afoot once again. The latest swath of changes includes a dedicated search options section on the left-hand side of the page. This will allow users to not only view the standard ‘recommended’ SERP, which includes organic results along with variables such as news, map and social functions.
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- News
- 2nd Jun 2010
- 6 Comments
Mayday Alert for Webmasters after Google Algorithm Change
Google’s latest algorithm update sees many websites losing rankings and traffic, particularly for long tail terms; so what is the Mayday update and is it time to panic?
Websites across the world have noticed slumps in their Google rankings and traffic levels. SEOs have been frantically seeking explanations and deliberating the true cause of these sudden dips and increases. Is this search Armageddon? Is Mayday the algorithm update that pushes many towards extinction?
Probably not. In fact almost certainly not. Whilst Google have been predictably aloof over just what their Mayday algorithm update includes, evidence suggests it isn’t something that most will need to be overly concerned about.
If you have suffered a large drop in your site traffic, indexed pages and long-tail keyword performance since May 1st, you are not alone though. This is particularly true for larger sites, such as those ecommerce outlets with a diverse product range, according to Search Engine Land [see: Google Confirms “Mayday” Update Impacts Long Tail Traffic].
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- News
- 5th Oct 2012
- 6 Comments
Koozai Rise To The Great South Run Challenge
On 28th October, 12 Koozai employees will be taking on the Bupa Great South Run to raise money for four separate charities. We have a real mix of people running (everything from an “Iron Man” to first time runners) so it should be an interesting event, and a great way to support good causes. -
- News
- 30th Mar 2012
- 6 Comments
80 Actionable Insights From Linklove 2012 #linklove
Today the 2nd Linklove conference was held in London with eight speakers. Read more -
- News
- 29th Oct 2012
- 6 Comments
Searchlove 2012 Roundup Day One #searchlove
Well Day One of Searchlove 2012 just flew by! We saw some great speakers and picked up loads of useful information to take back and use. Here’s a quick overview and a few pointers from each of the speakers. -
- News
- 14th Oct 2010
- 5 Comments
Econsultancy JUMP 2010 - Event Review
Econsultancy’s JUMP event was held in London yesterday and I was fortunate enough to attend. The event was positioned as offline and online marketing, all joined up.
There was a great line up of speakers, including some top UK brands such as John Lewis, First Direct and British Airways. BT were also presenting.
I’d been fortunate enough to have received an invite to the event from Infinity Tracking. Despite not paying for my ticket, I was keen to get as much from the day as possible and had pre-registered for five of the seminars. This proved to be a wise move as there were some disappointed people turned away having been in the non pre-registered queue. With not enough time to go to another seminar, as all started at the same time, you can imagine there was a degree of frustration. I assume this started to filter through to the JUMP staff as they started warning delegates in the later sessions if they were unlikely to get in. Read more
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- News
- 11th Feb 2010
- 5 Comments
Online Shopping Trends for 2010
With the UK officially out of recession, online retailers will be hoping for a bumper sales year. But what are the online shopping trends likely to be for the year ahead and what can the past teach us about what to expect?
The dark clouds of the credit crunch seem to have passed (or at the very least, parted), so with consumers having more money and better access to the Internet, 2010 promises to be yet another good year for etailers.
Last year alone, the online retail industry grew by 14%. So despite the apparent gloom of recession, the online market has continued to thrive. But whilst all arrows are currently pointing upwards, there are some notes of caution to temper any buoyant optimism, the most obvious of which is the VAT rise.
To help you to optimise sales and capitalise in a bullish market, we’ve put together a quick guide to the trends to look out for this year.
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- News
- 20th Sep 2011
- 5 Comments
The Wikipedia SEO Profile Killer
In recent weeks somebody has been tampering with the links and profiles on dozens of SEO-related Wikipedia pages including Aaron Wall and Barry Schwartz. This is nothing new of course. It’s an open platform that is almost entirely reliant on visitor contributions, as such anybody can anonymously adjust content as they deem fit. But what does this mean for the future of Wikipedia profiles, and the appearance of SEO on the site?
