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For our 8th Koozchat, 24 people got together to discuss the future of Digital Marketing. We covered SEO, Content Marketing, Paid Search and Social Media with lots of interesting views on the challenges 2014 will bring. You can find all of the responses below.
At Koozai we love SEO and PPC and have been using both channels on a mixture of clients for over eight years, yet we’re often asked which is better. With SEO and PPC sometimes seen as natural enemies we thought it would be helpful to pit the two against each other and see which is right for different scenarios.
Koozai are extremely proud to announce that after travelling to London last night for the third annual UK Search Awards, we picked up the award for Best Blog, for all the hard work and effort we have put into our TV channel and digital marketing blog on Koozai.com.
Yesterday UK Sports Network held an event for people who work in the sports digital environment. This was the first in their Digital Sport London series which is going to be run on a monthly basis. The event had three sections; a skype call with special guest, a presentation from Matchchat and a panel discussion with top UK sport bloggers.
I am pleased to announce that as part of our continued growth at Koozai, Robert Barrett has joined the company as Managing Director.
Robert is not completely new to Koozai, he has played a crucial behind the scenes role in the early stages of our history, helping advise on technology issues and management strategies. Robert’s prior experience with the company sets him up perfectly to oversee the day-to-day running of the business.
TED conferences are something I’ve always been in awe of, so when I was given the chance to attend TEDx Brighton I jumped at the chance. So you can get involved as well throughout the day today I’ll be bringing you my favourite tips from every talk.
Following up from our round-up of day one of the eMetrics Summit in London we’re back with more talks from the second day. Today’s topics include A/B testing, measuring visitor intent, data confessions and more.
We’re attending the MeasureFest conference in London today and will be sharing the best bits from all 14 talks and 4 groups of sessions about CRO, web analytics and usability. Below you can find our insights from the talks so far and check back at 2:30 for slides from Anna Lewis who will be speaking at the event about the power of segmentation.
After the great news of our UK Search award nominations yesterday, today we’re delighted to reveal that Koozai have taken home the DADI Award for Best In-House Website or Campaign. As we reported earlier this year, we were shortlisted as finalists for successfully rebranding, renaming and relaunching our company and website.