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News Blog Posts
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- News
- 1st Oct 2010
- 8 Comments
Google SERP Browsing Goes Mouse-Free
Google sneak in a blue arrow allowing users to tab through results without having to click on results, making top spot even stronger and PPC ads eminently more clickable.
As part of the ongoing Google Instant updates, the search engine overlord has introduced a subtle yet interesting addition to its SERPs – a scrolling arrow. So rather than navigating between keyboard and mouse mid-search, you can simply use a combination of the up, down and enter keys to get to the result you want.
I can’t take credit for this find; Malcolm Coles first highlighted it this morning on his blog [see: Google Instant keyboard navigation increases likelihood of clicking PPC ads], however it does throw up some interesting issues – not least the potential impact on PPC advertisers. You see, the blue arrow is automatically positioned on the first link on any particular page. So whether that’s the local listing, organic result or a sponsored link, if a user simply presses enter they will be taken directly to your site.
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- News
- 27th Mar 2012
- 8 Comments
Friends Reunited Relaunches: Will It Work Though?
Today is the day that Friends Reunited, the first UK social network, relaunches. The former social networking giant has given itself a lick of paint, and a whole new feel to it, focussing on nostalgia and memories.What’s difficult to believe is that Friends Reunited, which launched in 2000, was the UK’s first social network and went on to become one of the most popular too; in 2005 it boasted over 15 million users. Then the MySpace’s and the Facebook’s of this world took off, and the rest as they say is history. However, Friends Reunited is back, but will it work?
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- News
- 16th Feb 2012
- 8 Comments
Does Wikipedia Deserve to Dominate Search Rankings?
There has been a lot of fuss about the fact that Wikipedia has achieved a first page ranking for 99% of terms (within a sample of 1,000 queries) in recent weeks. Intelligent Positioning were the first to expose this, before Econsultancy and a swarm of industry blogs jumped all over it. But what’s the problem?To be fair, the posts I’ve mentioned and linked to here don’t explicitly suggest that this is part of a wider conspiracy to give Wikipedia an unfair advantage. But as with many SEO investigations, there is an underlying assumption that this is somehow wrong or surprising. In my opinion, it is neither.
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- News
- 24th Oct 2011
- 8 Comments
135 Takeaways from SearchLove Day 1 #SearchLove
With the SearchLove conference already at the halfway stage, here’s my quick review of the first day; covering speeches from Rand Fishkin, Joost De Valk, Rob Ousbey, Wil Reynolds, Mat Clayton, Joanna Lord as well as Will and Tom Critchlow.We will be publishing our Day 2 round-up tomorrow, but for more real-time updates follow @Koozai_Mike, @Koozai_Sam and @Koozai_Ben – or follow the #SearchLove hashtag.
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- Paid Search
- 19th Apr 2012
- 8 Comments
Why the AdWords Phrase and Exact Match Update isn't all Bad
Initially this seemed like a tragic new update. One that takes more control away from the marketers’ hands and passes it over to Google. The more I read into it though, the more I’m starting to realise that it’s not such a bad thing. -
- Analytics
- 10th May 2012
- 7 Comments
Firefox "Burn" Millions Of Website Owners
First Google siphoned off keyword data from Analytics, with (not provided) becoming the top referring term for many site owners overnight. Now Mozilla are getting involved, with their Firefox browser encrypting search queries behind a HTTPS connection. So what does this mean for Analytics users? -
- News
- 8th Nov 2011
- 7 Comments
Shave It Like the Movers and Shakers (Voting)
Last week we asked for nominations to help find the best facial hair in marketing. This led to fifty nominations covering everything from bears to goatees. Even Seth Godin received a nod, for showing that less can be more.Today we show who “made the cut” and you can vote to determine who is the best at the bottom. Also don’t forget to catchup on the Koozai efforts for Movember which inspired this competition.
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- News
- 24th Feb 2011
- 6 Comments
A Degree of Cheating? Overstock Incentivise University Websites in Return for Links
What have JC Penney, Forbes and Overstock got in common? Well, in the eyes of Google they have all been penalised for gaining artificial rankings through linking irregularities. However is there a distinct difference between what their latest victim, Overstock, has done in comparison to the former two companies?
What were Overstock accused of doing?
According to the Wall Street Journal, Overstock were perceived to be ‘gaming’ Google by artificially boosting their rankings. They did this by encouraging US Colleges and Universities to link to their site, in return Overstock were incentivising the educational institutions with a 10% discount for students and employees.
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- News
- 1st Apr 2011
- 6 Comments
EXCLUSIVE: The Search Specialists Movie Revealed
Search Engine Optimisation has gone mainstream with the announcement of the new movie ‘The Search Specialists’. In this exclusive article we reveal the movie poster, plot and teaser images.
In the year 2020, two major pharmaceutical companies have discovered a cure for a new disease rapidly spreading across the planet’s population. For these companies billions of dollars are on the line every day, as they compete to be the main provider of this cure. With newspapers out of circulation and all information now available online, they have but one way to reach customers – search. But with so much money at stake, rivalries to be number one in the results, have led to a dangerous game of cat and mouse, murder and corporate espionage. This tale is told in ‘The Search Specialists’. Read on for teaser images and the poster.
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- News
- 1st Nov 2011
- 6 Comments
Koozai do Movember - Day One (#movember)
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- News
- 12th Apr 2011
- 6 Comments
The New gTLD Programme from ICANN
Last week I attended the Spring Symposium with MarkMonitor at the Museum of London, where the main topic of discussion is brands and how to protect your brand online.
Some very interesting presentations and a lot of the information was new to me, having not worked directly on a site that would suffer with counterfeit products being sold on domains pretending to be the actual brand.
What I want to discuss in my post here though is one area that really caught my attention; the expansion of new Generic Top Level Domains (gTLDs). gTLDs will allow companies to turn their brands into domains (.brand/company name). They will also allow companies to create broad product groups like .finance, .bank or .shop.
The internet industry are calling gTLDs ‘dotBrand’ and are set to fundamentally change the internet and how websites do business online.
