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Exciting news from the world of SEO. BrightonSEO, one of the biggest digital marketing events of the year, is taking place on Friday the 13th of April. Free tickets will be available this Wednesday, the 25th January, from 9.30 am onwards. Be sure to get in quick though as tickets will be snapped up in no time at all; last year they ran out in under half an hour!
Thousands of miles away, politicians who most of us have never heard of have developed a bill that is affectionately referred to as SOPA – Stop Online Piracy Act. Ordinarily, that wouldn’t be a massive issue. They have been elected to define and uphold the laws of the land , that’s their prerogative – if constituents don’t like it, they can vote them out.
Unfortunately, in their infinite wisdom, American lawmakers appear to be set on governing the Internet and all intellectual property therein. So whether you operate in North America, Europe, Asia or Africa, SOPA and the oft overlooked (but equally important) PIPA bills, which are due to be voted on imminently, could impact your business.
You’ve no doubt looked up and down your high street recently, only to discover closing down sales, boarded up shops and empty premises. This has been a continued trend of late, with a large number of well known brands either falling into administration or having to shut their doors.
From Our Price to Rumbelows and now Barratts to La Senza, history has not been kind on the high street. The modern retail landscape demands an online presence, at the very least. For those retailers who are making a success of it, the business strategy of bricks and clicks seems to be the answer.
For its innumerable benefits, the Internet hasn’t half caused a lot of problems in its relatively short existence. The speed with which it has revolutionised communications, entrepreneurial endeavour and information sharing has been phenomenal. However, like many revolutions before it, there are always going to be some people who are left behind – pining for the lives we all once enjoyed. There is no going back though.
As of early December 2011 .XXX domains have been on “general sale” and with this release many businesses have been left pondering whether or not they should be buying this version of their domain.
The start of the year is often met with a deluge of industry predictions, where experts from all over have their say on what they think we should all focus on. This year was no different, with numerous useful and insightful experts making their SEO predictions.
However, as always, it’s a time of year when the infamous ‘SEO is Dead’ ideas come to the fore, so cue a litany of posts regarding this subject matter. Conversely though, research actually suggests that SEO is being invested in more than ever before. So what’s the answer?
This may come as some surprise, but there really is no trick to becoming a successful business online. Sure, you will always need a little bit of luck and some decent promotions to get started, but most of all you need a customer-first attitude and plenty of common sense.
These principles have been employed by businesses throughout the ages. Just because the technology has changed, it doesn’t mean that your ethos should too.
“Fate. It seems, is not without a sense of irony.” My last post had a huge section on Google’s efforts to combat poorly constructed, spammy and thin content. Last week, Aaron Wall of SEO Book exposed Google doing the opposite of what they are actively and public against. Google hired a digital agency, Essence, that initiated a marketing campaign which generated a lot of poorly written paid blog posts promoting the Chrome product, at least one of the posts were found containing followed backlink to the Google Chrome page.
2011 represented a year of change, contrast and, in some cases, continuity for search engines in both the US and UK markets. It was a bumpy ride for most, with many experiencing optimistic highs and worrying lows at some point throughout the year.
Yet the clearest indication of how well they performed is to analyse their percentage changes from the start of 2011 to the end. Whilst some of the statistics were to predictable, some are actually quite surprising, representing new opportunities and challenges for the year ahead.
2011 was something of an annus horribilis for Yahoo. The once dominant search engine crumbled; eventually sacking embattled CEO Carol Bartz in September following a string of poor decisions and the emergence of some serious issues within the company – notably the incongruous relationship with Alibaba/Alipay. So what does the year ahead hold now that Scott Thompson has taken the reins?