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Having indexed trillions of pages, Google has the world’s knowledge at its fingertips. However, there is a big difference between being able to access content and actually understanding, or indeed indexing it.
Like a library without a Dewey decimal system or a phonebook that uses neither the alphabet nor location as guidelines, this collective data is useless without order. So search engines use keywords and domain strength as a basic quality guideline. However, even when combined with 200+ ranking factors, results still aren’t perfect.
Google Chrome has been an Internet web browser since 2008 and was brought about with the ethos of providing simple, yet fast web access for its users. Some people use Chrome as their primary web browser, however other popular choices at present include Firefox, Internet Explorer (IE), Safari and Opera.
Google is often accused of monopolising the search market. Despite this, new start-ups are consistently trying to get a piece of the action. Some are determined to topple the big boys, whilst others are happy to attract a niche audience. However, as we invariably reach saturation point, what do new search engines need to offer in order to succeed?
Cuil is often cited as a classic example of a search engine trying to do too much too soon. Developed by Googlers, it got huge funding and employed extensive marketing to ensure the whole world knew about it. Sadly, Cuil just wasn’t different or good enough to succeed, resulting in its closure in 2010 – just two years after being launched.
Ofcom have recently announced that UK broadband speeds increased by 22% last year. In addition, they plan to cut the cost of line rentals and broadband connections. Simultaneously, there is also huge growth in online advertising from some of the largest firms in the UK. So can we assume then that as broadband speeds quicken, more money will be spent by firms advertising online?
In the past three years I’ve attended a lot of conferences aimed at individuals within the digital industry. However, I’ve always been surprised with the lack of females in attendance. This led me to believe that either the digital marketing industry was highly male dominated, or that females were shying away from the larger conferences, or even a combination of the two.
With this in mind, I set out to try and uncover more females within the industry, those who would feel comfortable at an all female event, and so the DigitalFemales group was born.
If you weren’t already aware, tomorrow (February 7th) is Safer Internet Day.
It has been created to help make people more aware of the dangers of using the Internet and sharing personal details online. Probably a lesson that many could take something from. However, as with many initiatives, the short-term exposure of this event may not necessarily lead to long-term benefits.
Independent reviews are an important tool for any business seeking to build trust with searchers and search engines alike. A five star rating on TripAdvisor can see hotels and B&B’s overburdened with bookings, whilst a sea of negative comments may make some think again. But with the site effectively being discredited as a trustworthy source by the ASA, how much value can we give these reviews?
A new year and a new development in the ongoing struggle for search engine market share. Last year we spoke about the turning point when Microsoft’s Bing would overtake Yahoo in terms of US market share; well latest figures reveal they have done so, meaning that 2012 has started off great for Bing, and pretty poorly for Yahoo.
In the UK, the good news for Bing has continued as their share has jumped 0.26% in the last month. All other search engines gained a share of the UK market, with Google being the only one to actually see a drop.
It’s no secret that Google makes more money than some countries. Last year their revenue reached a staggering $37.9 billion across multiple channels, including search advertising, display ads and services. But where did all that money come from?
The infographic below, created by Wordstream, highlights the advertising spend across all major markets in America and includes the top advertisers in each industry. Finance and insurance is the biggest sector, spending $4 billion, with retailers and general merchandise second coughing up $2.8 billion for ad space. You can also see what the most popular and, consequently, expensive keywords are in each sector, although please note that this is specific to the U.S. market.
This year, BrightonSEO will be like no other. Not only are we sponsoring the event, but this year we will also be speaking, something we’re truly excited about. Our very own Digital Marketing Director, Sam Noble will take to the stage and discuss how to effectively launch or re-launch brands or products online. So be sure to give her a warm welcome!
This year the event will take place on April 13th at the Brighton Dome, and is set to be the biggest one so far. Tickets sold out in a record 13 minutes!