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Industry News Blog Posts

  • James Perrin
    The Content Strategy Forum 2011 - Day 2

    If day one of the CS Forum provided me with a deeper understanding of content strategy and useful takeaways [See: The Content Strategy Forum - Day One] then day two gave me so much more. I was able to discover content strategy tips from the very best people practising this discipline.

    From easy to use success metrics to analysing your content using analytics and from strategies for the social web to effective video content, I listened to compelling talks, something that should be shared to the wider community. One of the key takeaways from the Forum, as advocated by Melissa Rach is that our competitive advantage comes when we share…so share I will…
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  • Samantha Noble

    Google officially announced the second stage roll out of the Panda Update across all English language regions yesterday.

    The algorithmic update was initially launched in the US just over a month ago and was designed to help users find the higher quality sites in the search results.

    The team at Google have had a lot of positive feedback about the update from both searchers and website owners. Whilst searchers are seeing more relevant results and website owners are benefiting from increased visibility, now that spammy competitors have been downgraded in the SERPs .

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  • John Waghorn
    Brighton SEO Conference: The Panda, the Meerkat and Pippa Middleton’s Backside

     

    You know that you’re getting up at a crazy hour of the day when you wake up and teletext is on most of the channels on your television, so as the alarm sounds at 5.30am, with no sign of the morning’s breakfast news, I slowly woke up and started getting ready to make the trip down to Brighton to meet fellow Koozai members for the Brighton SEO conference held at The Corn Exchange.

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  • Stephen Logan

    If further proof were needed that we are moving towards a media centralised on the Internet, today’s announcement that England’s World Cup qualifier football match with Ukraine will be televised exclusively online should certainly help.

    For around £5, a million England supporters – numbers are limited so as not to overload the system – can enjoy the now inconsequential game on their PC (or Mac). Whilst this isn’t an entirely new phenomenon, it is the first time that an Internet company has been granted exclusive rights to host a live England match; quite a milestone.
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  • Stephen Logan

    Touted as the SEO killer [see: Is Google Caffeine the SEO Killer], Google Caffeine is an update to the Google system that has been designed to increased the speed with which results are generated and improve relevance once they arrive. Any significant overhaul of Google has to be taken seriously, but how much it will actually affect SEO and the current rankings is anybody’s guess.

    Google are famous for drip feeding information about changes to their algorithm. Matt Cutts is often the one to spread the good and bad news to the wider search community; however, in this instance, Caffeine appears to have been kept largely under wraps.
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  • Stephen Logan
    What is PubSubHubbub?

    Real-time information flow could be coming to an Atom or RSS feed near you thanks to PubSubHubbub. It’s a simple concept with a complex infrastructure, but one which could prove hugely beneficial to a range of news seekers online. Read more

  • James Perrin

    It’s been trending on Twitter and posted all over the web; it’s mainly hearsay at the moment but there’s noise regarding Google’s latest attempt at creating a Social Networking site, Google Circles.

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  • Stephen Logan

    Page load time has always been a significant factor in how a website is perceived by human visitors. It has also been used to determine quality scores assigned by search engines for PPC campaigns. However, it appears that a site’s page load time could now become a ranking factor for Google SERPs.

    The SEO industry has been beset by rumours following Matt Cutts’ appearance at PubCon last week, with the hot topic being the likely emergence of Google Caffeine in the New Year [see: Google to Get a Caffeine Boost...Soon]. However, in terms of importance, the implication that page load time will become a ranking factor in 2010 could well supplant Caffeine.
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  • James Perrin
    Google Reveal +1 Social Layer

    Google announce their rival to the Facebook ‘like’ button with +1 (plus one). If you see something that you like, +1 it, it’s that simple.

    The social evolution of Google continues with the announcement of +1. With social search creeping into SERPs, they have been looking for ways to expand  the influence friends have on the results we all see [See: Social Search: Google and Bing Announce Updates]; with the addition of plus one, a further (Google managed) social layer can be added to these results.
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  • Stephen Logan
    Google Delivering Search Results in an Instant

    GoogleGoogle are bringing search into the real-time with the instant predictive updating of SERPs going live as Google Instant.

    Google updates their search results. Confusion reigns. After much speculation, Google Instant has gone live and the world of search has moved on again overnight. But this is certainly no time to panic.

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  • Rob Arkell
    Econsultancy FUNNEL 2011 Review #funnelmarketing

    Econsultancy FUNNEL logoThe very first Econsultancy FUNNEL conference was held today at the Lancaster London, designed to help senior sales and marketing professionals understand the landscape around marketing automation and lead nurturing.

    The conference was launched this year by Econsultancy to focus on the four core disciplines of revenue marketing – Attract, Engage, Nurture and Convert. With over 500 of the UK’s leading senior sales and marketing professionals in attendance and 28 seminars on the agenda, I was really looking forward to the event. Read more

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