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Industry News Blog Posts
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- News
- 12th Nov 2009
- 4 Comments
Google to Get a Caffeine Boost...Soon
Touted as the SEO killer [see: Is Google Caffeine the SEO Killer], Google Caffeine is an update to the Google system that has been designed to increased the speed with which results are generated and improve relevance once they arrive. Any significant overhaul of Google has to be taken seriously, but how much it will actually affect SEO and the current rankings is anybody’s guess.
Google are famous for drip feeding information about changes to their algorithm. Matt Cutts is often the one to spread the good and bad news to the wider search community; however, in this instance, Caffeine appears to have been kept largely under wraps.
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- News
- 7th Aug 2009
- 4 Comments
Real-time information flow could be coming to an Atom or RSS feed near you thanks to PubSubHubbub. It’s a simple concept with a complex infrastructure, but one which could prove hugely beneficial to a range of news seekers online.
Social media has often been lauded for its real-time information sharing capabilities. In fact not all that long ago I asked the hypothetical question ‘has Twitter made the RRS feed redundant?’ Back then it may have been true, but the emergence of the PubSubHubbub model from Google might well reverse all of that.
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- Social Media
- 20th Apr 2010
- 4 Comments
How Google and Facebook Diversified to Conquer the Internet
From humble beginnings, both Facebook and Google have become online Titans. But how have the top two websites in the world become so powerful?
Once upon a time Google was just a pet project in Stanford University. Two PhD students, Larry Page and Sergey Brin, developed BackRub, a search engine that utilised a link-based system (PageRank) to order search results. The Google domain was registered in 1997, the company was officially created a year later and the rest, as they say, is history.
Six years later, Mark Zuckerberg began developing a small social networking site called thefacebook, for students at Harvard University. Within a year it was opened up to further Ivy League colleges, then universities, schools and some major businesses nationwide. Finally, in 2006, Facebook rolled out globally.
The abiding similarity in both companies is that despite their different focuses, both sites had one core function. Google was created as a search engine, Facebook as a social networking site.
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- News
- 14th Mar 2011
- 4 Comments
Google Circles: Circulating Rumours?
It’s been trending on Twitter and posted all over the web; it’s mainly hearsay at the moment but there’s noise regarding Google’s latest attempt at creating a Social Networking site, Google Circles.
It started on Friday, The Next Web claimed that ‘Google Me’ or now known as ‘Google Circles’ was going to be launched this year at the I/O conference in May. The word gathered pace and come the weekend, it was claimed that Google would be announcing it even sooner. Read Write Web’s blog claimed the service would be launched at the South by Southwest (SXSW) conference, which is currently taking place in Austin, Texas.
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- News
- 12th Sep 2011
- 4 Comments
Brighton SEO Conference: The Panda, the Meerkat and Pippa Middleton’s Backside
You know that you’re getting up at a crazy hour of the day when you wake up and teletext is on most of the channels on your television, so as the alarm sounds at 5.30am, with no sign of the morning’s breakfast news, I slowly woke up and started getting ready to make the trip down to Brighton to meet fellow Koozai members for the Brighton SEO conference held at The Corn Exchange. -
- News
- 5th Oct 2009
- 4 Comments
England Football Match Online: The Future or a Flash in the Pan?
If further proof were needed that we are moving towards a media centralised on the Internet, today’s announcement that England’s World Cup qualifier football match with Ukraine will be televised exclusively online should certainly help.
For around £5, a million England supporters – numbers are limited so as not to overload the system – can enjoy the now inconsequential game on their PC (or Mac). Whilst this isn’t an entirely new phenomenon, it is the first time that an Internet company has been granted exclusive rights to host a live England match; quite a milestone.
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- News
- 9th Dec 2009
- 4 Comments
Google introduce Twitter updates in a real-time feed for the first time in their SERPs.
The much mooted and oft lauded social media integration has finally hit the pages of Google.com today. Whilst this is part of a progressive roll-out, it signals a significant change to their SERPs; both in terms of aesthetics and functionality.
Soon, along with news, adverts, blog posts, images, local businesses (where appropriate) and the actual search results themselves, you’ll find a rolling feed of Twitter tweets. This looks to be only the start too, as no sooner were Twitter updates launched, but they also announced that Facebook and MySpace messages were in the pipeline.
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- News
- 12th Apr 2011
- 4 Comments
The Google Panda Update Reaches the UK
Google officially announced the second stage roll out of the Panda Update across all English language regions yesterday.
The algorithmic update was initially launched in the US just over a month ago and was designed to help users find the higher quality sites in the search results.
The team at Google have had a lot of positive feedback about the update from both searchers and website owners. Whilst searchers are seeing more relevant results and website owners are benefiting from increased visibility, now that spammy competitors have been downgraded in the SERPs .
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- News
- 29th Mar 2010
- 4 Comments
The Times' Paywall to Challenge Free Online Content
The writing has been on the wall for some time. The Times is going to become the first mainstream daily newspaper to fall behind an online paywall. So is this the beginning of the end for free content?
For too long we’ve all been too accepting of free online content. We have become acclimatised to picking and choosing what we read and where we read it. Subsequently the world of print journalism has crumbled. The Independent was sold for a miserly pound to ex-KGB spy Alexander Lebedev [Independent titles sold to Lebedev family company | The Independent], the very same man who took over the Evening Standard and made it free [Evening Standard to be free paper | BBC].
So whilst Lebedev looks to make money from free content in the printed press, Rupert Murdoch is looking to do the exact opposite. From June, The Times’ online content will be held behind the virtual bricks and mortar of the News International’s paywall. For just £2 a week or £1 a day, readers can access content that is currently free.
Leaving the tongue-in-cheek commentary to one side for a moment, this is an important step in the way we access news and monetise online content. The FT here and New York Times in the US are just two of the newspapers to have already adopted Paywall filtering for their online stories. They haven’t really suffered as a consequence.
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- News
- 12th Oct 2010
- 3 Comments
SEO 'Needs Good Content to Work'
Websites require good content in order for its search engine optimisation (SEO) to be effective.
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- Social Media
- 22nd Oct 2009
- 3 Comments
Google and Microsoft Complete Twitter Deal to Herald Real-time Search Era
It appears that real-time search could finally become a reality. Following our post earlier in the month, Twitter negotiating real-time search deal with Microsoft and Google, it looks like the ink is now drying on an agreement that will see the aforementioned search engines gain complete access to the social media site’s network.
This is a brave new world for search engines and could well change the way we view and use SERPs in the future. Bing and Google are now free to start developing ways to incorporate Twitter feeds into their searches, opening up unique opportunities for the respective engines and their users.
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