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Touted as the SEO killer [see: Is Google Caffeine the SEO Killer], Google Caffeine is an update to the Google system that has been designed to increased the speed with which results are generated and improve relevance once they arrive. Any significant overhaul of Google has to be taken seriously, but how much it will actually affect SEO and the current rankings is anybody’s guess.
Google are famous for drip feeding information about changes to their algorithm. Matt Cutts is often the one to spread the good and bad news to the wider search community; however, in this instance, Caffeine appears to have been kept largely under wraps.
Real-time information flow could be coming to an Atom or RSS feed near you thanks to PubSubHubbub. It’s a simple concept with a complex infrastructure, but one which could prove hugely beneficial to a range of news seekers online.
Social media has often been lauded for its real-time information sharing capabilities. In fact not all that long ago I asked the hypothetical question ‘has Twitter made the RRS feed redundant?’ Back then it may have been true, but the emergence of the PubSubHubbub model from Google might well reverse all of that.
It’s been trending on Twitter and posted all over the web; it’s mainly hearsay at the moment but there’s noise regarding Google’s latest attempt at creating a Social Networking site, Google Circles.
It started on Friday, The Next Web claimed that ‘Google Me’ or now known as ‘Google Circles’ was going to be launched this year at the I/O conference in May. The word gathered pace and come the weekend, it was claimed that Google would be announcing it even sooner. Read Write Web’s blog claimed the service would be launched at the South by Southwest (SXSW) conference, which is currently taking place in Austin, Texas.
You know that you’re getting up at a crazy hour of the day when you wake up and teletext is on most of the channels on your television, so as the alarm sounds at 5.30am, with no sign of the morning’s breakfast news, I slowly woke up and started getting ready to make the trip down to Brighton to meet fellow Koozai members for the Brighton SEO conference held at The Corn Exchange.
If further proof were needed that we are moving towards a media centralised on the Internet, today’s announcement that England’s World Cup qualifier football match with Ukraine will be televised exclusively online should certainly help.
For around £5, a million England supporters – numbers are limited so as not to overload the system – can enjoy the now inconsequential game on their PC (or Mac). Whilst this isn’t an entirely new phenomenon, it is the first time that an Internet company has been granted exclusive rights to host a live England match; quite a milestone.
Google introduce Twitter updates in a real-time feed for the first time in their SERPs.
The much mooted and oft lauded social media integration has finally hit the pages of Google.com today. Whilst this is part of a progressive roll-out, it signals a significant change to their SERPs; both in terms of aesthetics and functionality.
Soon, along with news, adverts, blog posts, images, local businesses (where appropriate) and the actual search results themselves, you’ll find a rolling feed of Twitter tweets. This looks to be only the start too, as no sooner were Twitter updates launched, but they also announced that Facebook and MySpace messages were in the pipeline.
Google officially announced the second stage roll out of the Panda Update across all English language regions yesterday.
The algorithmic update was initially launched in the US just over a month ago and was designed to help users find the higher quality sites in the search results.
The team at Google have had a lot of positive feedback about the update from both searchers and website owners. Whilst searchers are seeing more relevant results and website owners are benefiting from increased visibility, now that spammy competitors have been downgraded in the SERPs .
The writing has been on the wall for some time. The Times is going to become the first mainstream daily newspaper to fall behind an online paywall. So is this the beginning of the end for free content?
For too long we’ve all been too accepting of free online content. We have become acclimatised to picking and choosing what we read and where we read it. Subsequently the world of print journalism has crumbled. The Independent was sold for a miserly pound to ex-KGB spy Alexander Lebedev [Independent titles sold to Lebedev family company | The Independent], the very same man who took over the Evening Standard and made it free [Evening Standard to be free paper | BBC].
So whilst Lebedev looks to make money from free content in the printed press, Rupert Murdoch is looking to do the exact opposite. From June, The Times’ online content will be held behind the virtual bricks and mortar of the News International’s paywall. For just £2 a week or £1 a day, readers can access content that is currently free.
Leaving the tongue-in-cheek commentary to one side for a moment, this is an important step in the way we access news and monetise online content. The FT here and New York Times in the US are just two of the newspapers to have already adopted Paywall filtering for their online stories. They haven’t really suffered as a consequence.
Websites require good content in order for its search engine optimisation (SEO) to be effective.