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Industry News Blog Posts

  • Stephen Logan

    If further proof were needed that we are moving towards a media centralised on the Internet, today’s announcement that England’s World Cup qualifier football match with Ukraine will be televised exclusively online should certainly help.

    For around £5, a million England supporters – numbers are limited so as not to overload the system – can enjoy the now inconsequential game on their PC (or Mac). Whilst this isn’t an entirely new phenomenon, it is the first time that an Internet company has been granted exclusive rights to host a live England match; quite a milestone.
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  • Stephen Logan

    Touted as the SEO killer [see: Is Google Caffeine the SEO Killer], Google Caffeine is an update to the Google system that has been designed to increased the speed with which results are generated and improve relevance once they arrive. Any significant overhaul of Google has to be taken seriously, but how much it will actually affect SEO and the current rankings is anybody’s guess.

    Google are famous for drip feeding information about changes to their algorithm. Matt Cutts is often the one to spread the good and bad news to the wider search community; however, in this instance, Caffeine appears to have been kept largely under wraps.
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  • Stephen Logan
    What is PubSubHubbub?

    Real-time information flow could be coming to an Atom or RSS feed near you thanks to PubSubHubbub. It’s a simple concept with a complex infrastructure, but one which could prove hugely beneficial to a range of news seekers online. Read more

  • James Perrin

    It’s been trending on Twitter and posted all over the web; it’s mainly hearsay at the moment but there’s noise regarding Google’s latest attempt at creating a Social Networking site, Google Circles.

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  • Stephen Logan

    Page load time has always been a significant factor in how a website is perceived by human visitors. It has also been used to determine quality scores assigned by search engines for PPC campaigns. However, it appears that a site’s page load time could now become a ranking factor for Google SERPs.

    The SEO industry has been beset by rumours following Matt Cutts’ appearance at PubCon last week, with the hot topic being the likely emergence of Google Caffeine in the New Year [see: Google to Get a Caffeine Boost...Soon]. However, in terms of importance, the implication that page load time will become a ranking factor in 2010 could well supplant Caffeine.
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  • James Perrin
    Google Reveal +1 Social Layer

    Google announce their rival to the Facebook ‘like’ button with +1 (plus one). If you see something that you like, +1 it, it’s that simple.

    The social evolution of Google continues with the announcement of +1. With social search creeping into SERPs, they have been looking for ways to expand  the influence friends have on the results we all see [See: Social Search: Google and Bing Announce Updates]; with the addition of plus one, a further (Google managed) social layer can be added to these results.
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  • Stephen Logan
    Google Goes Real-time

    Google logoGoogle introduce Twitter updates in a real-time feed for the first time in their SERPs.

    The much mooted and oft lauded social media integration has finally hit the pages of Google.com today. Whilst this is part of a progressive roll-out, it signals a significant change to their SERPs; both in terms of aesthetics and functionality.

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  • Stephen Logan
    Why Have Google Sidelined UK Results?

    As the UK only search tab goes walkabout, we look at why Google binned it in favour of the left-hand navigation.

    As part of the recent reshuffle of the Google SERPs, the UK only results tab (formerly featured beneath the search box) has vanished. With the continuing issues of international sites featuring in Google.co.uk results, UK searchers (and SEO experts) are facing further confusion.

    Okay, so the ‘pages from the UK’ button has only migrated south west slightly to the left hand navigation, but what does this achieve?

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  • Lucy Griffiths
    Search Engine Market Share Statistics - February 2010

    Latest figures show that Google has continued its search engine market dominance, Bing has made small gains and Yahoo are spiralling into search oblivion.

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  • Rob Arkell
    Econsultancy FUNNEL 2011 Review #funnelmarketing

    Econsultancy FUNNEL logoThe very first Econsultancy FUNNEL conference was held today at the Lancaster London, designed to help senior sales and marketing professionals understand the landscape around marketing automation and lead nurturing.

    The conference was launched this year by Econsultancy to focus on the four core disciplines of revenue marketing – Attract, Engage, Nurture and Convert. With over 500 of the UK’s leading senior sales and marketing professionals in attendance and 28 seminars on the agenda, I was really looking forward to the event. Read more

  • Stephen Logan

    Whilst Yahoo revenue has grown by 1 percent and advertising income improved by 3 percent, the latest figures have done little to comfort investors.

    Usually an increase in revenue is greeted with optimism and excitement. However, Yahoo’s announcement of a 1 percent rise in fortunes saw share prices fall and market confidence take a dip. So why all the ambivalence?

    Well, first of all, Yahoo had predicted a 3 percent increase for this quarter; so the $160 million revenue increase was a long way shy of their target. Confidence slipped as a consequence, leading to a 65 Cent slip in share price.
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