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Industry News Blog Posts

  • Stephen Logan
    Why Have Google Sidelined UK Results?

    As the UK only search tab goes walkabout, we look at why Google binned it in favour of the left-hand navigation.

    As part of the recent reshuffle of the Google SERPs, the UK only results tab (formerly featured beneath the search box) has vanished. With the continuing issues of international sites featuring in Google.co.uk results, UK searchers (and SEO experts) are facing further confusion.

    Okay, so the ‘pages from the UK’ button has only migrated south west slightly to the left hand navigation, but what does this achieve?

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  • Lucy Griffiths
    Search Engine Market Share Statistics - February 2010

    Latest figures show that Google has continued its search engine market dominance, Bing has made small gains and Yahoo are spiralling into search oblivion.

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  • Tara West
    Will Google +1 Really Improve Search Relevancy?

    Following the hype that surrounded the official Launch of Google +1 at the end of March, this post considers how it has the potential to impact search and some of the other issues surrounding it, ultimately asking if it really help increase the relevancy of search results?
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  • Stephen Logan
    The Times' Paywall to Challenge Free Online Content

    The TimesThe writing has been on the wall for some time. The Times is going to become the first mainstream daily newspaper to fall behind an online paywall. So is this the beginning of the end for free content?

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  • Stephen Logan

    The movement towards paying for your online news appears to be gathering pace. Rupert Murdoch appears to have completely ignored how content online is distributed and decided that it’s time for his News Corporation sites to start charging.

    The assertion that quality, unique content is something worth paying for is not wholly incorrect. If reporters have spent a good deal of time and resources unearthing a news story that nobody else is covering, then there will be demand and you should expect to pay a fee. However, these cases are rare.
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  • James Perrin

    As the dust begins to settle from Google’s latest algorithm bombshell – we’re beginning to see a clearer picture of the damage caused and why. Whilst it’s too early to conclude the absolute affects, the inevitable consequence of sites losing rankings due to poor content, is that those with decent on-site copy should prosper.

    Sites that have been reportedly affected are those that contain low quality content including article sites, hubs and scraped blogs [See: Google Algorithm Update: Quality Content is King]. Whilst on the face of it this sounds like bad news, there’s no reason why you can’t turn this update in your favour; particularly if you’re prepared to invest in your on-page content.
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  • James Perrin
    SEO Horror Stories and Nightmares

    GhostsWe all know a good horror story or two, we all have our favourite scary movies, but nothing comes close to the SEO and digital marketing nightmares that have taken place this year. In the spirit of Halloween we thought why not share a couple of horror stories of our own; a lot has happened this year and these are just some of the tales that’ll be enough to make anyone in the industry shudder in fear.
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  • James Perrin
    The Content Strategy Forum 2011 - Day 2

    If day one of the CS Forum provided me with a deeper understanding of content strategy and useful takeaways [See: The Content Strategy Forum - Day One] then day two gave me so much more. I was able to discover content strategy tips from the very best people practising this discipline.

    From easy to use success metrics to analysing your content using analytics and from strategies for the social web to effective video content, I listened to compelling talks, something that should be shared to the wider community. One of the key takeaways from the Forum, as advocated by Melissa Rach is that our competitive advantage comes when we share…so share I will…
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  • Samantha Noble

    Google officially announced the second stage roll out of the Panda Update across all English language regions yesterday.

    The algorithmic update was initially launched in the US just over a month ago and was designed to help users find the higher quality sites in the search results.

    The team at Google have had a lot of positive feedback about the update from both searchers and website owners. Whilst searchers are seeing more relevant results and website owners are benefiting from increased visibility, now that spammy competitors have been downgraded in the SERPs .

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  • Stephen Logan
    Bing Unleash Real-Time Search

    Google have long since mooted the idea of adding a real-time element to their search – as highlighted by our May 22 post Is Real-Time Search Really the Future for Google? However, it now appears Bing have beaten them to the punch.

    The Bing Community blog yesterday announced the first tentative steps of real-time interaction. Initially this will include the posts of the most followed and influential Twitter account users; however, it appears that plans are already afoot for further developments.

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  • Alec Sharratt

    As many of you will have heard, in just a few weeks (25th May) the giant nanny state of Europe is to cough forth a law on the use of cookies, one of 3,000 laws generated each year by the EU. If you use Pay Per Click advertising or if you use Google Analytics you will fall under the jurisdiction of this new law, in fact nearly all European websites will be effected. In fact anyone who advertises in Europe will be affected by them.

    So what is it?

    Well the new directive stipulates that explicit consent must be gained from every site visitor in order to install cookies on the visitor’s computer. That is being interpreted by most people as requiring some sort of pop up style consent form that asks visitors if they agree to allow specific cookies to be installed.

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