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Industry News Blog Posts

  • Lucy Griffiths
    Search Engine Market Share Statistics - February 2010

    Latest figures show that Google has continued its search engine market dominance, Bing has made small gains and Yahoo are spiralling into search oblivion.

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  • Tara West
    Will Google +1 Really Improve Search Relevancy?

    Following the hype that surrounded the official Launch of Google +1 at the end of March, this post considers how it has the potential to impact search and some of the other issues surrounding it, ultimately asking if it really help increase the relevancy of search results?
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  • Stephen Logan
    The Times' Paywall to Challenge Free Online Content

    The TimesThe writing has been on the wall for some time. The Times is going to become the first mainstream daily newspaper to fall behind an online paywall. So is this the beginning of the end for free content?

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  • Stephen Logan

    The movement towards paying for your online news appears to be gathering pace. Rupert Murdoch appears to have completely ignored how content online is distributed and decided that it’s time for his News Corporation sites to start charging.

    The assertion that quality, unique content is something worth paying for is not wholly incorrect. If reporters have spent a good deal of time and resources unearthing a news story that nobody else is covering, then there will be demand and you should expect to pay a fee. However, these cases are rare.
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  • James Perrin

    As the dust begins to settle from Google’s latest algorithm bombshell – we’re beginning to see a clearer picture of the damage caused and why. Whilst it’s too early to conclude the absolute affects, the inevitable consequence of sites losing rankings due to poor content, is that those with decent on-site copy should prosper.

    Sites that have been reportedly affected are those that contain low quality content including article sites, hubs and scraped blogs [See: Google Algorithm Update: Quality Content is King]. Whilst on the face of it this sounds like bad news, there’s no reason why you can’t turn this update in your favour; particularly if you’re prepared to invest in your on-page content.
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  • James Perrin
    SEO Horror Stories and Nightmares

    GhostsWe all know a good horror story or two, we all have our favourite scary movies, but nothing comes close to the SEO and digital marketing nightmares that have taken place this year. In the spirit of Halloween we thought why not share a couple of horror stories of our own; a lot has happened this year and these are just some of the tales that’ll be enough to make anyone in the industry shudder in fear.
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  • James Perrin
    The Content Strategy Forum 2011 - Day 2

    If day one of the CS Forum provided me with a deeper understanding of content strategy and useful takeaways [See: The Content Strategy Forum - Day One] then day two gave me so much more. I was able to discover content strategy tips from the very best people practising this discipline.

    From easy to use success metrics to analysing your content using analytics and from strategies for the social web to effective video content, I listened to compelling talks, something that should be shared to the wider community. One of the key takeaways from the Forum, as advocated by Melissa Rach is that our competitive advantage comes when we share…so share I will…
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  • Samantha Noble

    Google officially announced the second stage roll out of the Panda Update across all English language regions yesterday.

    The algorithmic update was initially launched in the US just over a month ago and was designed to help users find the higher quality sites in the search results.

    The team at Google have had a lot of positive feedback about the update from both searchers and website owners. Whilst searchers are seeing more relevant results and website owners are benefiting from increased visibility, now that spammy competitors have been downgraded in the SERPs .

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  • John Waghorn
    Brighton SEO Conference: The Panda, the Meerkat and Pippa Middleton’s Backside

     

    You know that you’re getting up at a crazy hour of the day when you wake up and teletext is on most of the channels on your television, so as the alarm sounds at 5.30am, with no sign of the morning’s breakfast news, I slowly woke up and started getting ready to make the trip down to Brighton to meet fellow Koozai members for the Brighton SEO conference held at The Corn Exchange.

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  • Lucy Griffiths

    Yahoo’s Publishing Network, the stricken search engine’s equivalent of Google AdSense, is to be closed at the end of this month. What does this mean for the future of Yahoo and why are they promoting Chitika as an alternative provider, not Microsoft?

    Since Yahoo signed their search agreement with Microsoft, the once imperious search engine has been slowly off-loading various parts of its wider business. Last week it was announced that they would be dropping the Yahoo Publishing Network, a service for hosting targeted adverts on websites.

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  • Stephen Logan
    The Birth of the 'Decision Engine': Microsoft Bing Goes Live

    The emergence of Microsoft’s new search engine a couple of days earlier than scheduled has taken a few people by surprise. Unfortunately, one of the biggest surprises is that Bing really isn’t the earth-shattering Google-topping platform that we were waiting for.

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