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Industry News Blog Posts

  • Stephen Logan

    15 years ago, three of the biggest Internet brands were Yahoo, AOL and Netscape; so where did it all go wrong?

    Yahoo look like they are starting to tread a well-worn path into online oblivion. Throughout its turbulent history, the company’s stock (both literal and hypothetical) has climbed the highest heights and plunged the lowliest of depths. But has Yahoo finally jumped the shark?

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  • Stephen Logan
    The Wikipedia SEO Profile Killer

    In recent weeks somebody has been tampering with the links and profiles on dozens of SEO-related Wikipedia pages including Aaron Wall and Barry Schwartz. This is nothing new of course. It’s an open platform that is almost entirely reliant on visitor contributions, as such anybody can anonymously adjust content as they deem fit. But what does this mean for the future of Wikipedia profiles, and the appearance of SEO on the site?

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  • Stephen Logan

    If further proof were needed that we are moving towards a media centralised on the Internet, today’s announcement that England’s World Cup qualifier football match with Ukraine will be televised exclusively online should certainly help.

    For around £5, a million England supporters – numbers are limited so as not to overload the system – can enjoy the now inconsequential game on their PC (or Mac). Whilst this isn’t an entirely new phenomenon, it is the first time that an Internet company has been granted exclusive rights to host a live England match; quite a milestone.
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  • Stephen Logan

    Touted as the SEO killer [see: Is Google Caffeine the SEO Killer], Google Caffeine is an update to the Google system that has been designed to increased the speed with which results are generated and improve relevance once they arrive. Any significant overhaul of Google has to be taken seriously, but how much it will actually affect SEO and the current rankings is anybody’s guess.

    Google are famous for drip feeding information about changes to their algorithm. Matt Cutts is often the one to spread the good and bad news to the wider search community; however, in this instance, Caffeine appears to have been kept largely under wraps.
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  • Stephen Logan
    What is PubSubHubbub?

    Real-time information flow could be coming to an Atom or RSS feed near you thanks to PubSubHubbub. It’s a simple concept with a complex infrastructure, but one which could prove hugely beneficial to a range of news seekers online. Read more

  • James Perrin

    It’s been trending on Twitter and posted all over the web; it’s mainly hearsay at the moment but there’s noise regarding Google’s latest attempt at creating a Social Networking site, Google Circles.

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  • Stephen Logan

    Page load time has always been a significant factor in how a website is perceived by human visitors. It has also been used to determine quality scores assigned by search engines for PPC campaigns. However, it appears that a site’s page load time could now become a ranking factor for Google SERPs.

    The SEO industry has been beset by rumours following Matt Cutts’ appearance at PubCon last week, with the hot topic being the likely emergence of Google Caffeine in the New Year [see: Google to Get a Caffeine Boost...Soon]. However, in terms of importance, the implication that page load time will become a ranking factor in 2010 could well supplant Caffeine.
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  • James Perrin
    Google Reveal +1 Social Layer

    Google announce their rival to the Facebook ‘like’ button with +1 (plus one). If you see something that you like, +1 it, it’s that simple.

    The social evolution of Google continues with the announcement of +1. With social search creeping into SERPs, they have been looking for ways to expand  the influence friends have on the results we all see [See: Social Search: Google and Bing Announce Updates]; with the addition of plus one, a further (Google managed) social layer can be added to these results.
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  • Stephen Logan
    Google Goes Real-time

    Google logoGoogle introduce Twitter updates in a real-time feed for the first time in their SERPs.

    The much mooted and oft lauded social media integration has finally hit the pages of Google.com today. Whilst this is part of a progressive roll-out, it signals a significant change to their SERPs; both in terms of aesthetics and functionality.

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  • Stephen Logan
    Why Have Google Sidelined UK Results?

    As the UK only search tab goes walkabout, we look at why Google binned it in favour of the left-hand navigation.

    As part of the recent reshuffle of the Google SERPs, the UK only results tab (formerly featured beneath the search box) has vanished. With the continuing issues of international sites featuring in Google.co.uk results, UK searchers (and SEO experts) are facing further confusion.

    Okay, so the ‘pages from the UK’ button has only migrated south west slightly to the left hand navigation, but what does this achieve?

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