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15 years ago, three of the biggest Internet brands were Yahoo, AOL and Netscape; so where did it all go wrong?
Yahoo look like they are starting to tread a well-worn path into online oblivion. Throughout its turbulent history, the company’s stock (both literal and hypothetical) has climbed the highest heights and plunged the lowliest of depths. But has Yahoo finally jumped the shark?
In recent weeks somebody has been tampering with the links and profiles on dozens of SEO-related Wikipedia pages including Aaron Wall and Barry Schwartz. This is nothing new of course. It’s an open platform that is almost entirely reliant on visitor contributions, as such anybody can anonymously adjust content as they deem fit. But what does this mean for the future of Wikipedia profiles, and the appearance of SEO on the site?
Econsultancy’s JUMP event was held in London yesterday and I was fortunate enough to attend. The event was positioned as offline and online marketing, all joined up.
There was a great line up of speakers, including some top UK brands such as John Lewis, First Direct and British Airways. BT were also presenting.
Google introduce Twitter updates in a real-time feed for the first time in their SERPs.
The much mooted and oft lauded social media integration has finally hit the pages of Google.com today. Whilst this is part of a progressive roll-out, it signals a significant change to their SERPs; both in terms of aesthetics and functionality.
As the UK only search tab goes walkabout, we look at why Google binned it in favour of the left-hand navigation.
As part of the recent reshuffle of the Google SERPs, the UK only results tab (formerly featured beneath the search box) has vanished. With the continuing issues of international sites featuring in Google.co.uk results, UK searchers (and SEO experts) are facing further confusion.
Okay, so the ‘pages from the UK’ button has only migrated south west slightly to the left hand navigation, but what does this achieve?
Latest figures show that Google has continued its search engine market dominance, Bing has made small gains and Yahoo are spiralling into search oblivion.
Following the hype that surrounded the official Launch of Google +1 at the end of March, this post considers how it has the potential to impact search and some of the other issues surrounding it, ultimately asking if it really help increase the relevancy of search results?
The writing has been on the wall for some time. The Times is going to become the first mainstream daily newspaper to fall behind an online paywall. So is this the beginning of the end for free content?
The movement towards paying for your online news appears to be gathering pace. Rupert Murdoch appears to have completely ignored how content online is distributed and decided that it’s time for his News Corporation sites to start charging.
The assertion that quality, unique content is something worth paying for is not wholly incorrect. If reporters have spent a good deal of time and resources unearthing a news story that nobody else is covering, then there will be demand and you should expect to pay a fee. However, these cases are rare.
As the dust begins to settle from Google’s latest algorithm bombshell – we’re beginning to see a clearer picture of the damage caused and why. Whilst it’s too early to conclude the absolute affects, the inevitable consequence of sites losing rankings due to poor content, is that those with decent on-site copy should prosper.
Sites that have been reportedly affected are those that contain low quality content including article sites, hubs and scraped blogs [See: Google Algorithm Update: Quality Content is King]. Whilst on the face of it this sounds like bad news, there’s no reason why you can’t turn this update in your favour; particularly if you’re prepared to invest in your on-page content.
We all know a good horror story or two, we all have our favourite scary movies, but nothing comes close to the SEO and digital marketing nightmares that have taken place this year. In the spirit of Halloween we thought why not share a couple of horror stories of our own; a lot has happened this year and these are just some of the tales that’ll be enough to make anyone in the industry shudder in fear.