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Econsultancy’s JUMP event was held in London yesterday and I was fortunate enough to attend. The event was positioned as offline and online marketing, all joined up.
There was a great line up of speakers, including some top UK brands such as John Lewis, First Direct and British Airways. BT were also presenting.
On the 22nd September 2011, I made my first appearance on a stage at OMN London alongside Mike Essex where we presented our tactics for dominating page one of the search results for a brand. If you had asked me six months ago whether I would have done something like this, the answer would have been a definite NO! However, I overcame my fears and stood up in front of approximately 300 people with an interest in digital marketing and presented to them.
From speaking to people in the industry over the past three years, public speaking is a fear of many people and I wanted to put together this post to share some of my thoughts and tell you how I went about combating that fear in 15 steps.
Following the hype that surrounded the official Launch of Google +1 at the end of March, this post considers how it has the potential to impact search and some of the other issues surrounding it, ultimately asking if it really help increase the relevancy of search results?
The writing has been on the wall for some time. The Times is going to become the first mainstream daily newspaper to fall behind an online paywall. So is this the beginning of the end for free content?
The movement towards paying for your online news appears to be gathering pace. Rupert Murdoch appears to have completely ignored how content online is distributed and decided that it’s time for his News Corporation sites to start charging.
The assertion that quality, unique content is something worth paying for is not wholly incorrect. If reporters have spent a good deal of time and resources unearthing a news story that nobody else is covering, then there will be demand and you should expect to pay a fee. However, these cases are rare.
As the dust begins to settle from Google’s latest algorithm bombshell – we’re beginning to see a clearer picture of the damage caused and why. Whilst it’s too early to conclude the absolute affects, the inevitable consequence of sites losing rankings due to poor content, is that those with decent on-site copy should prosper.
Sites that have been reportedly affected are those that contain low quality content including article sites, hubs and scraped blogs [See: Google Algorithm Update: Quality Content is King]. Whilst on the face of it this sounds like bad news, there’s no reason why you can’t turn this update in your favour; particularly if you’re prepared to invest in your on-page content.
We all know a good horror story or two, we all have our favourite scary movies, but nothing comes close to the SEO and digital marketing nightmares that have taken place this year. In the spirit of Halloween we thought why not share a couple of horror stories of our own; a lot has happened this year and these are just some of the tales that’ll be enough to make anyone in the industry shudder in fear.
If day one of the CS Forum provided me with a deeper understanding of content strategy and useful takeaways [See: The Content Strategy Forum - Day One] then day two gave me so much more. I was able to discover content strategy tips from the very best people practising this discipline.
From easy to use success metrics to analysing your content using analytics and from strategies for the social web to effective video content, I listened to compelling talks, something that should be shared to the wider community. One of the key takeaways from the Forum, as advocated by Melissa Rach is that our competitive advantage comes when we share…so share I will…
You know that you’re getting up at a crazy hour of the day when you wake up and teletext is on most of the channels on your television, so as the alarm sounds at 5.30am, with no sign of the morning’s breakfast news, I slowly woke up and started getting ready to make the trip down to Brighton to meet fellow Koozai members for the Brighton SEO conference held at The Corn Exchange.
Google officially announced the second stage roll out of the Panda Update across all English language regions yesterday.
The algorithmic update was initially launched in the US just over a month ago and was designed to help users find the higher quality sites in the search results.
The team at Google have had a lot of positive feedback about the update from both searchers and website owners. Whilst searchers are seeing more relevant results and website owners are benefiting from increased visibility, now that spammy competitors have been downgraded in the SERPs .