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Ever at the forefront of innovative technology, it originally seemed that Google had decided to take on Apple’s Siri with Google Now, thought briefly to be their own mobile voice assistant. However the plot thickens, and it seems there is much more to Google Now than that as we’ll investigate today.
Has 2012 been a year of revolution or evolution? It’s tough to pick out any one event that has turned online marketing on its head, so I’m leaning toward evolution. Maybe you disagree, maybe Yelp publicly outing fake reviews was a tipping point, maybe the Google Penguin was akin to an algo-apocalypse…?
If there were still people out there unconvinced as to how big a part Google + was going to play in the big Google shake up then the latest in a string of big updates (from Google) should finally give the biggest indication yet.
Apple did it, Google got on board, and now Facebook are believed to bringing out their own range of smartphones. As the world begins to go mobile, we take a look at what this means for the world of Digital Marketing.
Does the world really need a new multi-platform Internet browser? Yahoo! seems to think so. Suspend your disbelief for a while though, as we take a quick look at Axis, the new browser for iOS and desktops.
For some, the idea of computers being able to comprehend human levels of understanding is a fear-inducing, apocalyptical vision. For others, it’s simply logical progress. Well, depending on your point of view, Google either has great news or very bad news – the Knowledge Graph is here.
This month we’ve seen some really interesting movements in terms of market share for search engines on both sides of the Atlantic. In some instances it’s business as usual, but in the case of the UK markets, some search engines have thrown up a few surprises.
With the unceremonious exit of Scott Thomson as the CEO at Yahoo! things are looking even more disorganised and rudderless than usual at the former Search Engine giant. So what’s next for Yahoo! and can they ever get back on track.
Microsoft search engine Bing has revealed phase two of its major revamp as they look to increase market share by integrating social tools on their search pages.The update features new social tools which will be added to the right hand side of results pages to display user mentions and ratings from your social connections.
First Google siphoned off keyword data from Analytics, with (not provided) becoming the top referring term for many site owners overnight. Now Mozilla are getting involved, with their Firefox browser encrypting search queries behind a HTTPS connection. So what does this mean for Analytics users?