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Industry News Blog Posts

  • Laura Phillips
    What Is Google Now And Why Should I Use It?

    Google NowEver at the forefront of innovative technology, it originally seemed that Google had decided to take on Apple’s Siri with Google Now, thought briefly to be their own mobile voice assistant. However the plot thickens, and it seems there is much more to Google Now than that as we’ll investigate today.

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  • Stephen Logan
    Can Internet Users Trust Review Sites?

    TripadvisorWith the news that the Advertising Standards Authority (ASA) has politely requested that TripAdvisor cease any claims suggesting it is a trusted site, where does this leave customer review sites?

    Independent reviews are an important tool for any business seeking to build trust with searchers and search engines alike. A five star rating on TripAdvisor can see hotels and B&B’s overburdened with bookings, whilst a sea of negative comments may make some think again. But with the site effectively being discredited as a trustworthy source by the ASA, how much value can we give these reviews?

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  • Tom Howlett
    Review of Leading Search Engines in 2012

    Review of the different search enginesFor most people nowadays, their search engine of choice is likely to be Google with an estimated market share of 66%. Like most others, I have been using Google for many years now, it is the first thing I see when I load up my browser and when I want to search for something, I generally load Google straight up.

    Recently however, I was curious about the other search engines out there, old and new, that I have never really dedicated any time to. I couldn’t honestly say that I have enough experience of any other search engines to fully justify being dedicated to Google. So it was high time I checked them all out, and this post outlines my findings.

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  • Lucy Griffiths
    Where do the Bing Photographs come from?

    Since launching the new search engine Bing has certainly made an impact and provided searchers with more choice when it comes to searching online. There are a number of factors which makes Bing individual and unique but one of the most notable differences are the amazing images which are shown on the search engines’ Home page everyday. Read more

  • Stephen Logan
    Super Savvy Me: When is Online Advertising Not Advertising?

    Theoretically, Super Savvy Me is a fantastic site for consumers to rate a wide range of products and enjoy decent discounts. However, you don’t need to scratch too far beneath the surface to expose the potentially misleading nature of the site.

    I have to admit, I had never heard of it before a recent national radio advertising campaign. There again, I’m not exactly in their target market. Super Savvy Me is predominantly aimed at female Internet users. Offering, in their own (Meta) words, ‘Ideas, inspiration & wisdom to help you make the most out of life.’
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  • Andy Williams
    .XXX Domains - Do You Need To Register One?

    Domain NamesSurrounded by hype and publicity I am sure you are all now more than aware that .XXX domains are available for registration.

    As of early December 2011 .XXX domains have been on “general sale” and with this release many businesses have been left pondering whether or not they should be buying this version of their domain.

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  • Stephen Logan
    More Consumers 'Going Online to Research Products'

    Paying OnlineA larger percentage of consumers are going on the internet to research a product before committing to a purchase.

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  • Andy Williams
    Google Places Reviews - Responding To Bad Reviews

    Google LogoI recently wrote about how important it is for businesses to gain reviews to help improve Google Places rankings, but what happens if you receive bad reviews or negative feedback?

    Well responding to bad reviews is possible if you have a verified Google Places profile.

    Negative feedback is very different to positive reviews you may have received. First off it is very easy to take them to heart, after all this is your business that someone is criticising. So try not to let your emotions take over. It is important to remain professional and treat the review just like you would a positive one.

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  • Stephen Logan
    The Online Corporate Branding Rainbow - Where Do You Fit In?

    Colors of the WebFor some, branding is simply a formality, certainly in terms of colouration. However COLOURlovers, a site dedicated to sharing, well, colours, have looked a little deeper into the trends and psychology of online corporate branding.

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  • Stephen Logan
    Advanced Segments 'Can Be Created Quickly With Google Analytics'

    AnalyticsGoogle Analytics’ Intelligence Tool can be utilised so online companies can create advanced segments from automatic alerts in a quick and easy way.

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  • Ali Moghadam
    Visions of Google's Future - Google Glass, AI and Next Gen Search Engines

    HANNOVER, GERMANY - MARCH 10: stand of Google+ on March 10, 2012 at CEBIT computer expo, Hannover, Germany. CeBIT is the world's largest computer expo.Google’s I/O conference gets technology and SEO folks all worked up. It might be for developers, but we’ve all got a stake in Googley goings on. Reading up about it over the weekend, it seems that Google has teased us all with visions of the future – well, the Google-centric version of the future. In Harry’s latest post (Seeing Double – How to Win the Second Screen Revolution), he talks about a future laden with self-driving hover cars and multi-function gesture controlled windows. Sounds cool huh?

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