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Industry News Blog Posts

  • Laura Phillips
    What Is Google Now And Why Should I Use It?

    Google NowEver at the forefront of innovative technology, it originally seemed that Google had decided to take on Apple’s Siri with Google Now, thought briefly to be their own mobile voice assistant. However the plot thickens, and it seems there is much more to Google Now than that as we’ll investigate today.

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  • Tom Howlett
    Review of Leading Search Engines in 2012

    Review of the different search enginesFor most people nowadays, their search engine of choice is likely to be Google with an estimated market share of 66%. Like most others, I have been using Google for many years now, it is the first thing I see when I load up my browser and when I want to search for something, I generally load Google straight up.

    Recently however, I was curious about the other search engines out there, old and new, that I have never really dedicated any time to. I couldn’t honestly say that I have enough experience of any other search engines to fully justify being dedicated to Google. So it was high time I checked them all out, and this post outlines my findings.

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  • Stephen Logan
    Can Internet Users Trust Review Sites?

    TripadvisorWith the news that the Advertising Standards Authority (ASA) has politely requested that TripAdvisor cease any claims suggesting it is a trusted site, where does this leave customer review sites?

    Independent reviews are an important tool for any business seeking to build trust with searchers and search engines alike. A five star rating on TripAdvisor can see hotels and B&B’s overburdened with bookings, whilst a sea of negative comments may make some think again. But with the site effectively being discredited as a trustworthy source by the ASA, how much value can we give these reviews?

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  • Lucy Griffiths
    Where do the Bing Photographs come from?

    Since launching the new search engine Bing has certainly made an impact and provided searchers with more choice when it comes to searching online. There are a number of factors which makes Bing individual and unique but one of the most notable differences are the amazing images which are shown on the search engines’ Home page everyday. Read more

  • Oliver Ewbank
    Get London Underground Directions with Google Maps

    London Underground LogoIt’s finally here! You can now get a range of London transport directions through Google Maps.  This simple function will help millions of commuters get from A to B with an accurate list of instructions. The public transport directions will display information for all Underground, bus, tram and Docklands Light Railway (DLR) lines.

    London is not always best known for its easy transport system, but this new function will help the public access quick up-to-date directions. For example, let’s say you are in Piccadilly Circus and you want to visit Shakespeare’s Globe Theatre. A simple direction search will display all the transport connections available.

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  • Dean Marsden
    Online TV Catch Up Service SeeSaw.com to close after 16 months

    SeeSaw TV LogoI remember being drawn into the buzz SeeSaw generated before its launch in February 2010. It had a long planning stage and was incredibly well deployed, so where has it gone wrong and how does the competition fair?

    SeeSaw.com promised to bring together TV shows from a variety of producers. That’s great! Who doesn’t like the simplicity having everything in one place? A great idea on paper and focus groups loved it. It started out with just a selection of BBC, Channel 4 and Five shows with a plan to include selection of high profile US dramas in future following additional funding.

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  • Anna Lewis
    Google Updates Image Traffic Medium in Google Analytics

    Image search in analytics In another update by Google this week, they have surreptitiously changed the way that traffic from image search is reported. Part way through the month, with no explanation or warning, visits to your site from Google Images are now being reported under the medium of Search Engines, when before they were classed as Referrals.

    This update is likely to affect your reporting if you have a number of visits from image searches, so you will need to take this into account when looking at your recent data and making any comparisons.

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  • James Perrin
    Google+ TV Ad Illustrates the Internet Giant's Intentions

    If you didn’t know already, Google have followed up from their previous television adverts with yet another one of their well styled and slick commercials; this time promoting their social network, Google+.

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  • John Waghorn
    Search Engine Market Share Statistics – February 2012

    Now that we are into the second month of 2012, how has the market share for the search engines changed in both the UK and the US? Heading into the new-year, we previously mentioned that Bing started off well in the US, and Yahoo had not done so well, partly due to Bing overtaking them earlier on. This position has been maintained by Bing for February 2012.

    In relation to the UK market, Bing’s share has dropped slightly, however they are still placed above Yahoo overall.  All in all, Google, Yahoo and ‘Other’ sites saw a slight increase, whilst Ask and Bing saw the opposite, with a small decrease.

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  • Andy Williams
    .XXX Domains - Do You Need To Register One?

    Domain NamesSurrounded by hype and publicity I am sure you are all now more than aware that .XXX domains are available for registration.

    As of early December 2011 .XXX domains have been on “general sale” and with this release many businesses have been left pondering whether or not they should be buying this version of their domain.

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