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Industry News Blog Posts

  • Tom Howlett
    Review of Leading Search Engines in 2012

    Review of the different search enginesFor most people nowadays, their search engine of choice is likely to be Google with an estimated market share of 66%. Like most others, I have been using Google for many years now, it is the first thing I see when I load up my browser and when I want to search for something, I generally load Google straight up.

    Recently however, I was curious about the other search engines out there, old and new, that I have never really dedicated any time to. I couldn’t honestly say that I have enough experience of any other search engines to fully justify being dedicated to Google. So it was high time I checked them all out, and this post outlines my findings.

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  • Laura Phillips
    What Is Google Now And Why Should I Use It?

    Google NowEver at the forefront of innovative technology, it originally seemed that Google had decided to take on Apple’s Siri with Google Now, thought briefly to be their own mobile voice assistant. However the plot thickens, and it seems there is much more to Google Now than that as we’ll investigate today.

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  • Lucy Griffiths
    Where do the Bing Photographs come from?

    Since launching the new search engine Bing has certainly made an impact and provided searchers with more choice when it comes to searching online. There are a number of factors which makes Bing individual and unique but one of the most notable differences are the amazing images which are shown on the search engines’ Home page everyday. Read more

  • Arnold Ma
    New London Google Office - Learn with Google Day

    Google LogoYou know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…

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  • Oliver Ewbank
    Get London Underground Directions with Google Maps

    London Underground LogoIt’s finally here! You can now get a range of London transport directions through Google Maps.  This simple function will help millions of commuters get from A to B with an accurate list of instructions. The public transport directions will display information for all Underground, bus, tram and Docklands Light Railway (DLR) lines.

    London is not always best known for its easy transport system, but this new function will help the public access quick up-to-date directions. For example, let’s say you are in Piccadilly Circus and you want to visit Shakespeare’s Globe Theatre. A simple direction search will display all the transport connections available.

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  • Ali Moghadam
    Visions of Google's Future - Google Glass, AI and Next Gen Search Engines

    HANNOVER, GERMANY - MARCH 10: stand of Google+ on March 10, 2012 at CEBIT computer expo, Hannover, Germany. CeBIT is the world's largest computer expo.Google’s I/O conference gets technology and SEO folks all worked up. It might be for developers, but we’ve all got a stake in Googley goings on. Reading up about it over the weekend, it seems that Google has teased us all with visions of the future – well, the Google-centric version of the future. In Harry’s latest post (Seeing Double – How to Win the Second Screen Revolution), he talks about a future laden with self-driving hover cars and multi-function gesture controlled windows. Sounds cool huh?

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  • Stephen Logan
    The Potential Implications of Google Mega Sitelinks

    Whenever Google introduce an update to their SERPs or adjust their algorithm, there is always a knock-on effect for SEOs and Webmasters. Whether you have to re-evaluate on-page content, as with the Panda update, or look at your local presence again as many had to do when Places exploded all over results pages.

    Yesterday Google unleashed mega sitelinks. It may sound like the latest addition to the Transformers franchise, but in fact this new barrage of links for results pages is significantly less one dimensional, offering opportunities and concerns aplenty.
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  • James Perrin
    Does Twitter have Security Issues? Recent Hacks Raise Concerns

    TwitterThis morning hackers accessed Fox News’ Twitter Account and announced to the world that the U.S. President, Barack Obama, had been shot dead. Worryingly, this came from a verified account. It’s another example in a long list of high profile hacks on Twitter.

    Last week, British actor Simon Pegg admitted that his Twitter account had also been hacked. A link was posted to download a screensaver from his recent movie, ‘Paul’, which was actually in fact a login-stealing malware virus. So, two hacks in two weeks, is this the start of something major?

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  • Stephen Logan
    Google Begins Integrating Flight Details into SERPs

    Google SERPs have become an abundant source of information in recent years. From the latest sports results to local cinema listings, you can get all the details you need from a simple search. Now you can even get the latest flight times on your results page for most major destinations.

    This kind of instant resource can be hugely effective in reducing your time online. In the image below you can see the kind of level of detail that you can get through a simple search; in this case for flights between Los Angeles (LAX) and Boston (Logan International).


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