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As of early December 2011 .XXX domains have been on “general sale” and with this release many businesses have been left pondering whether or not they should be buying this version of their domain.
Well, I have had a great couple of days at Advanced SMX London. I watched some insightful and some not so insightful presentations and met some brilliant like-minded people who I am looking forward to catching up with again at future conferences.
Anyway, moving onto some of the takeaways from each of the presentations…. Advanced SMX is a panel led conference with typically 3-4 speakers on each panel. I tried to make notes for each one but apologies if I have missed some as it’s not always easy to take everything down and take key bits in at the same time.
On the 22nd September 2011, I made my first appearance on a stage at OMN London alongside Mike Essex where we presented our tactics for dominating page one of the search results for a brand. If you had asked me six months ago whether I would have done something like this, the answer would have been a definite NO! However, I overcame my fears and stood up in front of approximately 300 people with an interest in digital marketing and presented to them.
From speaking to people in the industry over the past three years, public speaking is a fear of many people and I wanted to put together this post to share some of my thoughts and tell you how I went about combating that fear in 15 steps.
In the US market, Google and Microsoft’s Bing have seen gains, whilst Yahoo and AOL actually saw a drop in their market share. The gap between Bing and Yahoo has widened, but by how much? In the UK, Google have seen a slight drop, with all other search engines benefiting. Does this show us the potential for a more competitive market? Here’s what we found this month.
For the second year in a row, Koozai have been featured in the annual SEO Buyer’s Guide from Econsultancy. We’re extremely pleased to be listed alongside 35 of the other leading Search Engine Optimisation service providers here in the UK.
You can access the full SEO Agencies Buyer’s Guide 2012 on Econsultancy right now and find out more about the state of the industry and Koozai, of course. It’s a hefty publication, weighing in at 269 pages, but offers an indispensible overview of the UK SEO market for the year ahead.
2012 looks set to be a big year for the search engine Bing. The year couldn’t have started better for them, with news that they managed to maintain second place in terms of total market share generated for search in both the UK and US during February [See: Search Engine Market Share Statistics – February 2012].
As they look towards building on this success, news has emerged they have started to test how their local search results are displayed online. As local search because a more prominent focus this year, this could be a shrewd move by Microsoft’s search engine.
You know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…
In the last week or so there has been a lot of fuss over the penalising of certain blog networks by Google. Now, for as long as PageRank has existed and links have impacted rankings, people have always found ways of gaming the system. Link farms, networks, and other paid sources have flourished, offering a quick solution to pseudo-SEOers.
However, now, in 2012, Google finally appears to be taking a real interest in giving the more notorious networks a kicking. But what took them so long?
You’ve no doubt looked up and down your high street recently, only to discover closing down sales, boarded up shops and empty premises. This has been a continued trend of late, with a large number of well known brands either falling into administration or having to shut their doors.
From Our Price to Rumbelows and now Barratts to La Senza, history has not been kind on the high street. The modern retail landscape demands an online presence, at the very least. For those retailers who are making a success of it, the business strategy of bricks and clicks seems to be the answer.