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Industry News Blog Posts
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- News
- 13th Apr 2011
- 12 Comments
Google’s Panda Algorithm Update: What Sites were hit and why?
The Panda/Farmer algorithm update has been rolled out to English language regions as of Monday and a recent analysis reveals some UK sites have been hit. Read more
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- News
- 3rd Apr 2012
- 12 Comments
Google's Venice Update and Local SEO
Google’s Venice update in February brought about 40 algorithm changes – a number of which have sparked a few debates. -
- News
- 1st May 2012
- 11 Comments
Why I Occasionally Hate Google
This isn’t going to be a rant about how my rankings have dropped since an algorithm update or a rant about Google are shifting goal posts… No, to be honest I haven’t been negatively affected by Google in this way. Nonetheless, this is still a rant, but one with a little more merit than just simply moaning about poor results. -
- News
- 22nd Feb 2012
- 11 Comments
The Value of Commenting: A Case Study of The Good Care Guide
This week, the BBC has run a story concerning the launch of a website called the Good Care Guide. Read more -
- News
- 10th Aug 2009
- 10 Comments
Where do the Bing Photographs come from?
Since launching the new search engine Bing has certainly made an impact and provided searchers with more choice when it comes to searching online. There are a number of factors which makes Bing individual and unique but one of the most notable differences are the amazing images which are shown on the search engines’ Home page everyday.
The stunning and breath-taking flora, fauna and geographical photographs, are of images from around the World. The photographs are definitely a bright way to start your day and will be sure to put a smile on your face or kick start a conversation in your office. The high quality photography really gives you a sense of being there and viewing it with your own eyes.
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- News
- 16th Feb 2012
- 8 Comments
Does Wikipedia Deserve to Dominate Search Rankings?
There has been a lot of fuss about the fact that Wikipedia has achieved a first page ranking for 99% of terms (within a sample of 1,000 queries) in recent weeks. Intelligent Positioning were the first to expose this, before Econsultancy and a swarm of industry blogs jumped all over it. But what’s the problem?To be fair, the posts I’ve mentioned and linked to here don’t explicitly suggest that this is part of a wider conspiracy to give Wikipedia an unfair advantage. But as with many SEO investigations, there is an underlying assumption that this is somehow wrong or surprising. In my opinion, it is neither.
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- News
- 1st Oct 2010
- 8 Comments
Google SERP Browsing Goes Mouse-Free
Google sneak in a blue arrow allowing users to tab through results without having to click on results, making top spot even stronger and PPC ads eminently more clickable.
As part of the ongoing Google Instant updates, the search engine overlord has introduced a subtle yet interesting addition to its SERPs – a scrolling arrow. So rather than navigating between keyboard and mouse mid-search, you can simply use a combination of the up, down and enter keys to get to the result you want.
I can’t take credit for this find; Malcolm Coles first highlighted it this morning on his blog [see: Google Instant keyboard navigation increases likelihood of clicking PPC ads], however it does throw up some interesting issues – not least the potential impact on PPC advertisers. You see, the blue arrow is automatically positioned on the first link on any particular page. So whether that’s the local listing, organic result or a sponsored link, if a user simply presses enter they will be taken directly to your site.
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- News
- 24th Oct 2011
- 8 Comments
135 Takeaways from SearchLove Day 1 #SearchLove
With the SearchLove conference already at the halfway stage, here’s my quick review of the first day; covering speeches from Rand Fishkin, Joost De Valk, Rob Ousbey, Wil Reynolds, Mat Clayton, Joanna Lord as well as Will and Tom Critchlow.We will be publishing our Day 2 round-up tomorrow, but for more real-time updates follow @Koozai_Mike, @Koozai_Sam and @Koozai_Ben – or follow the #SearchLove hashtag.
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- Analytics
- 10th May 2012
- 7 Comments
Firefox "Burn" Millions Of Website Owners
First Google siphoned off keyword data from Analytics, with (not provided) becoming the top referring term for many site owners overnight. Now Mozilla are getting involved, with their Firefox browser encrypting search queries behind a HTTPS connection. So what does this mean for Analytics users? -
- News
- 2nd Jun 2010
- 6 Comments
Mayday Alert for Webmasters after Google Algorithm Change
Google’s latest algorithm update sees many websites losing rankings and traffic, particularly for long tail terms; so what is the Mayday update and is it time to panic?
Websites across the world have noticed slumps in their Google rankings and traffic levels. SEOs have been frantically seeking explanations and deliberating the true cause of these sudden dips and increases. Is this search Armageddon? Is Mayday the algorithm update that pushes many towards extinction?
Probably not. In fact almost certainly not. Whilst Google have been predictably aloof over just what their Mayday algorithm update includes, evidence suggests it isn’t something that most will need to be overly concerned about.
If you have suffered a large drop in your site traffic, indexed pages and long-tail keyword performance since May 1st, you are not alone though. This is particularly true for larger sites, such as those ecommerce outlets with a diverse product range, according to Search Engine Land [see: Google Confirms “Mayday” Update Impacts Long Tail Traffic].
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- News
- 24th Feb 2011
- 6 Comments
A Degree of Cheating? Overstock Incentivise University Websites in Return for Links
What have JC Penney, Forbes and Overstock got in common? Well, in the eyes of Google they have all been penalised for gaining artificial rankings through linking irregularities. However is there a distinct difference between what their latest victim, Overstock, has done in comparison to the former two companies?
What were Overstock accused of doing?
According to the Wall Street Journal, Overstock were perceived to be ‘gaming’ Google by artificially boosting their rankings. They did this by encouraging US Colleges and Universities to link to their site, in return Overstock were incentivising the educational institutions with a 10% discount for students and employees.
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