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On Thursday and Friday this week, I attended SAScon in Manchester, which covered all areas of digital marketing. I have summarised day one in the post below. Lots was covered so if there is anything that I have missed then please feel free to leave a comment at the end of the post.
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The Psychology of Link Building (Outreach Mind Control)
It’s tough to get links from high profile websites such as the Guardian and TIME and only the strongest pitches and most effective outreach will get results. To do this it’s vital you understand the way people you are contacting work, alongside the needs they have, and all the hundreds of others things they have to get done.
You can do this with psychology, and in this presentation we reveal the same psychological techniques we used to get coverage in the BBC, Daily Mail, CBS, TIME and many more. Best of all we show you how to do this too.
After the closing sessions on day 1, I was looking forward to getting stuck back in to day 2 of the SMX London conference. The first session of the day was something that I really enjoy and find interesting which is Search Analytics and Competitive Intelligence. The take here was that there are so many tools and so much data available to us but this can very often be overwhelming and unusable.
David Sottimano from Distilled and John Straw, the founder of Linkdex took two different approaches at getting the audience engaged during this session.
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Win Thinkvis 2011 Tickets #thinkvis
We’ve already given away tickets to Brighton SEO this month and are now giving you the chance to win tickets to the Think Visibility conference (thinkvis). As premium sponsors of the event, Koozai are pleased to announce we have three tickets to give away to this Leeds based event.
Entry takes less than a minute and Good Luck!
First Ever DigitalFemales Meetup (#DigitalFemales)
In the past three years I’ve attended a lot of conferences aimed at individuals within the digital industry. However, I’ve always been surprised with the lack of females in attendance. This led me to believe that either the digital marketing industry was highly male dominated, or that females were shying away from the larger conferences, or even a combination of the two.
With this in mind, I set out to try and uncover more females within the industry, those who would feel comfortable at an all female event, and so the DigitalFemales group was born.
Koozai Sponsoring Think Visibility Conference
It’s all go at Koozai. After the successful rebranding in May, we have been looking to branch out even further to help spread the word. As a result of these continuing efforts we are delighted to be able to announce that Koozai will be the premium sponsor for the upcoming Think Visibility conference. In addition, we are also sponsoring the pre-party on the Friday night. Lots of exciting things planned for the event especially the evening party, so it would be a shame for you to miss out!
Having attended the conference earlier in the year, we’re already fully aware of just how popular it is within the industry. Think Visibility attracts some of the best speakers from all sectors within Online Marketing; helping to draw an audience that is as knowledgeable as it is sizeable. As you can tell from our series of blogs from the last conference, it’s pretty easy to see why Think Vis continues to grow in popularity [see: Think Visibility Part 1 - Link Building and CRO with Psychology].
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BrightonSEO Write Up - Part 1 #BrightonSEO
It’s that time of the year again when SEOs from around the country, including a sizable contingency from Koozai, converge on Brighton for the aptly named BrightonSEO conference. Kelvin, who organises the event twice a year, appears in penguin outfit to set to stage of this year’s September . This already looks to be another bumper day of interesting talks and surprises.
Win Tickets to the April 2012 #BrightonSEO Conference
Tickets to the next BrightonSEO event sold out just 12 minutes, which was an all-time record for the conference! BrightonSEO is one of the most popular SEO conferences and features a line-up of great speakers including our very own Samantha Noble, who will be talking about how to effectively re-launch a brand or product online.
Koozai have sponsored the event again this year and we have a 10 tickets to give away.