We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
If day one of the CS Forum provided me with a deeper understanding of content strategy and useful takeaways [See: The Content Strategy Forum - Day One] then day two gave me so much more. I was able to discover content strategy tips from the very best people practising this discipline.
From easy to use success metrics to analysing your content using analytics and from strategies for the social web to effective video content, I listened to compelling talks, something that should be shared to the wider community. One of the key takeaways from the Forum, as advocated by Melissa Rach is that our competitive advantage comes when we share…so share I will…
On Thursday and Friday this week, I attended SAScon in Manchester, which covered all areas of digital marketing. I have summarised day one in the post below. Lots was covered so if there is anything that I have missed then please feel free to leave a comment at the end of the post.
This year, BrightonSEO will be like no other. Not only are we sponsoring the event, but this year we will also be speaking, something we’re truly excited about. Our very own Digital Marketing Director, Sam Noble will take to the stage and discuss how to effectively launch or re-launch brands or products online. So be sure to give her a warm welcome!
This year the event will take place on April 13th at the Brighton Dome, and is set to be the biggest one so far. Tickets sold out in a record 13 minutes!
Exciting news from the world of SEO. BrightonSEO, one of the biggest digital marketing events of the year, is taking place on Friday the 13th of April. Free tickets will be available this Wednesday, the 25th January, from 9.30 am onwards. Be sure to get in quick though as tickets will be snapped up in no time at all; last year they ran out in under half an hour!
The very first Econsultancy FUNNEL conference was held today at the Lancaster London, designed to help senior sales and marketing professionals understand the landscape around marketing automation and lead nurturing.
The conference was launched this year by Econsultancy to focus on the four core disciplines of revenue marketing – Attract, Engage, Nurture and Convert. With over 500 of the UK’s leading senior sales and marketing professionals in attendance and 28 seminars on the agenda, I was really looking forward to the event. Read more
On Sunday 23rd October myself, Sam and Ben will be attending the speakers’ dinner for Searchlove, with the conference to follow on Monday and Tuesday. For those curious about the event, or who want a Searchlove preview, we’ve put together our thoughts on the topics and idea’s we’d like to see covered on the day.
On the 7th June 2011 the Westminster eForum held a seminar on ‘The eCommerce Directive and the Digital Single Market’. The eCommerce directive governs the usage of the Internet and businesses selling on it, whilst the concept of a digital single market is one where any company can sell anywhere easily. The seminar bought together policy makers, government officials and the likes of Dell, Yahoo, MasterCard and PayPal to discuss the issues. We share the best parts of the day.
Last night was the first ever SotonDigital event, which was arranged by Dan Harrison from WordPress Doctors. There has been talk about arranging a local get together for a while now and Dan pulled this together and arranged a really good night.
There was a great turnout of 48 people from different agencies both web and search around the Southampton area which was held in Yuzu in Bedford Place. Dan had arranged for the top floor of the bar to be reserved for the event and it was really nice to see so many people make an effort to attend.
After the closing sessions on day 1, I was looking forward to getting stuck back in to day 2 of the SMX London conference. The first session of the day was something that I really enjoy and find interesting which is Search Analytics and Competitive Intelligence. The take here was that there are so many tools and so much data available to us but this can very often be overwhelming and unusable.
March 2011 saw the gathering of SEO professionals both black hat and white hat to experience the Distilled link building seminar in London. Read more
Here’s the second part of my Think Visibility write up, featuring Dixon Jones of Majestic SEO and Annabel Hodges of OMD, the first part of can be found here. Unfortunately I didn’t manage to catch the other presentations, so I’ll be with you in reading write ups of these that other people have done.
Dixon Jones – Link Intelligence
Nobody really knew what Dixon was going to present about, but whether it was his Majestic SEO link tool or something else related to links I thought it was likely to be good, and I was right! He gave an excellent presentation about link building, not just using Majestic SEO. He also included examples of what’s worked for particular websites: