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  • Stephen Logan
    Can Internet Users Trust Review Sites?

    TripadvisorWith the news that the Advertising Standards Authority (ASA) has politely requested that TripAdvisor cease any claims suggesting it is a trusted site, where does this leave customer review sites?

    Independent reviews are an important tool for any business seeking to build trust with searchers and search engines alike. A five star rating on TripAdvisor can see hotels and B&B’s overburdened with bookings, whilst a sea of negative comments may make some think again. But with the site effectively being discredited as a trustworthy source by the ASA, how much value can we give these reviews?

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  • Tom Howlett
    Review of Leading Search Engines in 2012

    Review of the different search enginesFor most people nowadays, their search engine of choice is likely to be Google with an estimated market share of 66%. Like most others, I have been using Google for many years now, it is the first thing I see when I load up my browser and when I want to search for something, I generally load Google straight up.

    Recently however, I was curious about the other search engines out there, old and new, that I have never really dedicated any time to. I couldn’t honestly say that I have enough experience of any other search engines to fully justify being dedicated to Google. So it was high time I checked them all out, and this post outlines my findings.

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  • Samantha Noble
    Funny Job Interview Stories From Across the Digital Industry

    bigstock-Looking for a JobOver the past few years I have interviewed a lot of individuals for digital marketing related roles including SEO, PPC, Social, Analytics and Content. A lot of the time, interviews run pretty smoothly and you get an idea of how the interview is going to pan out right from the very start. However, there have been some occasions where I have interviewed people and some of the things they come out with are shocking!

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  • Mike Essex
    SEO vs PPC: Which Is Better?

    Red and Blue Boxing GlovesAt Koozai we love SEO and PPC and have been using both channels on a mixture of clients for over eight years, yet we’re often asked which is better. With SEO and PPC sometimes seen as natural enemies we thought it would be helpful to pit the two against each other and see which is right for different scenarios.

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  • Laura Phillips
    What Is Google Now And Why Should I Use It?

    Google NowEver at the forefront of innovative technology, it originally seemed that Google had decided to take on Apple’s Siri with Google Now, thought briefly to be their own mobile voice assistant. However the plot thickens, and it seems there is much more to Google Now than that as we’ll investigate today.

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  • Lucy Griffiths
    Where do the Bing Photographs come from?

    Since launching the new search engine Bing has certainly made an impact and provided searchers with more choice when it comes to searching online. There are a number of factors which makes Bing individual and unique but one of the most notable differences are the amazing images which are shown on the search engines’ Home page everyday. Read more

  • Stephen Logan
    Super Savvy Me: When is Online Advertising Not Advertising?

    Theoretically, Super Savvy Me is a fantastic site for consumers to rate a wide range of products and enjoy decent discounts. However, you don’t need to scratch too far beneath the surface to expose the potentially misleading nature of the site.

    I have to admit, I had never heard of it before a recent national radio advertising campaign. There again, I’m not exactly in their target market. Super Savvy Me is predominantly aimed at female Internet users. Offering, in their own (Meta) words, ‘Ideas, inspiration & wisdom to help you make the most out of life.’
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  • Ben Norman
    Koozai Celebrates Eight Epic Years

    Koozai Eight YearsCan you believe it’s been 8 years already? We know they say that time flies when you’re having fun, but it’s gone so quickly we must be having the time of our lives! That’s right, today at Koozai, we’re proud to announce it’s our 8th birthday.

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  • James Perrin
    57 Great Tips From The London Agile Content Meetup #agilecontent

    Content MeetupThis week I was treated to the inaugural London Agile Content Meetup. What was formerly the Content Strategy Meetup, has now become something a lot larger and more holistic – indicative of the way in which Content Marketing and Content Strategy has evolved.

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  • Mike Essex
    And The Award For The Best Facial Hair In Marketing Goes To....

    Movers and ShakersThe wait is finally over, and it’s time to reveal the best facial hair in marketing. More than 1,000 people viewed the original nominees and we’ve collected the votes below to crown the winner, and the top 10. Did your favourite make the list, or were they beaten by better moustaches and beards?

    You can also see how the Koozai team are doing with their own facial hair by viewing our Movember efforts.

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  • Emma North
    136 Tips From SMX London 2014 Day One (#SMX)

    SMX London 2014SMX London is one of the biggest Search Marketing events in the UK and this year I have had the fantastic opportunity to attend. On Day 1, I have stuck to the SEO track throughout the day and took the following tips, advice and key takeaways from the fantastic talks.

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