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Independent reviews are an important tool for any business seeking to build trust with searchers and search engines alike. A five star rating on TripAdvisor can see hotels and B&B’s overburdened with bookings, whilst a sea of negative comments may make some think again. But with the site effectively being discredited as a trustworthy source by the ASA, how much value can we give these reviews?
Over the past few years I have interviewed a lot of individuals for digital marketing related roles including SEO, PPC, Social, Analytics and Content. A lot of the time, interviews run pretty smoothly and you get an idea of how the interview is going to pan out right from the very start. However, there have been some occasions where I have interviewed people and some of the things they come out with are shocking!
Since launching the new search engine Bing has certainly made an impact and provided searchers with more choice when it comes to searching online. There are a number of factors which makes Bing individual and unique but one of the most notable differences are the amazing images which are shown on the search engines’ Home page everyday. Read more
At Koozai we love SEO and PPC and have been using both channels on a mixture of clients for over eight years, yet we’re often asked which is better. With SEO and PPC sometimes seen as natural enemies we thought it would be helpful to pit the two against each other and see which is right for different scenarios.
For most people nowadays, their search engine of choice is likely to be Google with an estimated market share of 66%. Like most others, I have been using Google for many years now, it is the first thing I see when I load up my browser and when I want to search for something, I generally load Google straight up.
Recently however, I was curious about the other search engines out there, old and new, that I have never really dedicated any time to. I couldn’t honestly say that I have enough experience of any other search engines to fully justify being dedicated to Google. So it was high time I checked them all out, and this post outlines my findings.
Ever at the forefront of innovative technology, it originally seemed that Google had decided to take on Apple’s Siri with Google Now, thought briefly to be their own mobile voice assistant. However the plot thickens, and it seems there is much more to Google Now than that as we’ll investigate today.
Can you believe it’s been 8 years already? We know they say that time flies when you’re having fun, but it’s gone so quickly we must be having the time of our lives! That’s right, today at Koozai, we’re proud to announce it’s our 8th birthday.
Over the last year and a half we’ve put together over 100 free digital marketing videos on everything from Analytics to SEO, PPC to Social, Content to Brand Management. To celebrate reaching over 200,000 views of those videos we’ve compiled ten videos that you may have missed which provide insights in to recent marketing developments.
This morning hackers accessed Fox News’ Twitter Account and announced to the world that the U.S. President, Barack Obama, had been shot dead. Worryingly, this came from a verified account. It’s another example in a long list of high profile hacks on Twitter.
Last week, British actor Simon Pegg admitted that his Twitter account had also been hacked. A link was posted to download a screensaver from his recent movie, ‘Paul’, which was actually in fact a login-stealing malware virus. So, two hacks in two weeks, is this the start of something major?
Theoretically, Super Savvy Me is a fantastic site for consumers to rate a wide range of products and enjoy decent discounts. However, you don’t need to scratch too far beneath the surface to expose the potentially misleading nature of the site.
I have to admit, I had never heard of it before a recent national radio advertising campaign. There again, I’m not exactly in their target market. Super Savvy Me is predominantly aimed at female Internet users. Offering, in their own (Meta) words, ‘Ideas, inspiration & wisdom to help you make the most out of life.’