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At Koozai we love SEO and PPC and have been using both channels on a mixture of clients for over eight years, yet we’re often asked which is better. With SEO and PPC sometimes seen as natural enemies we thought it would be helpful to pit the two against each other and see which is right for different scenarios.
For most people nowadays, their search engine of choice is likely to be Google with an estimated market share of 66%. Like most others, I have been using Google for many years now, it is the first thing I see when I load up my browser and when I want to search for something, I generally load Google straight up.
Recently however, I was curious about the other search engines out there, old and new, that I have never really dedicated any time to. I couldn’t honestly say that I have enough experience of any other search engines to fully justify being dedicated to Google. So it was high time I checked them all out, and this post outlines my findings.
Over the past few years I have interviewed a lot of individuals for digital marketing related roles including SEO, PPC, Social, Analytics and Content. A lot of the time, interviews run pretty smoothly and you get an idea of how the interview is going to pan out right from the very start. However, there have been some occasions where I have interviewed people and some of the things they come out with are shocking!
Ever at the forefront of innovative technology, it originally seemed that Google had decided to take on Apple’s Siri with Google Now, thought briefly to be their own mobile voice assistant. However the plot thickens, and it seems there is much more to Google Now than that as we’ll investigate today.
Yesterday UK Sports Network held an event for people who work in the sports digital environment. This was the first in their Digital Sport London series which is going to be run on a monthly basis. The event had three sections; a skype call with special guest, a presentation from Matchchat and a panel discussion with top UK sport bloggers.
Since launching the new search engine Bing has certainly made an impact and provided searchers with more choice when it comes to searching online. There are a number of factors which makes Bing individual and unique but one of the most notable differences are the amazing images which are shown on the search engines’ Home page everyday. Read more
We’re attending the MeasureFest conference in London today and will be sharing the best bits from all 14 talks and 4 groups of sessions about CRO, web analytics and usability. Below you can find our insights from the talks so far and check back at 2:30 for slides from Anna Lewis who will be speaking at the event about the power of segmentation.
Google’s I/O conference gets technology and SEO folks all worked up. It might be for developers, but we’ve all got a stake in Googley goings on. Reading up about it over the weekend, it seems that Google has teased us all with visions of the future – well, the Google-centric version of the future. In Harry’s latest post (Seeing Double – How to Win the Second Screen Revolution), he talks about a future laden with self-driving hover cars and multi-function gesture controlled windows. Sounds cool huh?
In the past three years I’ve attended a lot of conferences aimed at individuals within the digital industry. However, I’ve always been surprised with the lack of females in attendance. This led me to believe that either the digital marketing industry was highly male dominated, or that females were shying away from the larger conferences, or even a combination of the two.
With this in mind, I set out to try and uncover more females within the industry, those who would feel comfortable at an all female event, and so the DigitalFemales group was born.