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Reputation Management Blog Posts
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- Brand
- 17th May 2012
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Reputation Management in a Digital Age - #SAScon 2012
Today, I had the opportunity to speak at SAScon, one of the leading Search and Social conferences held in Manchester. This blog post includes my slides and further information. -
- Brand
- 2nd Mar 2012
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Managing Your Reputation as an Individual Online
You’re bored one day. You’re browsing the web aimlessly trying to think of something to do. You decide to Google your name….You might be surprised at just how much information is indexed on Google for your name. There’s a good chance that you put some of this information online yourself, but there is also a good chance that some of it doesn’t even relate to you and is for someone else with the same name. You might even find that actually there is nothing related to you at all on Google when searching for your name and the results page is taken up by information about others with the same name.
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- Brand
- 23rd Nov 2011
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Improve Your Brand's Online PR with Bloggers
For brands, working with bloggers to enhance or your reputation isn’t exactly anything new. However it’s continued usage is a testament to how effective, powerful and influential it can be when writing positive comments or posts about a specific brand or their products and services.Recent data from Technorati’s State of the Blogosphere 2011 has revealed that blogging about brands is more popular than ever. However, the relationship between brands and bloggers could be improved somewhat, to allow for better online PR and user engagement.
Read more -
- Brand
- 10th Nov 2011
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What SEO and PR can Learn from Each Other
There have been many blog posts about defining the practice of Public Relations and that of SEO, many of which focus on drawing the line between the two practices and defining their boundaries.
This post isn’t going to go into detail talking about what SEO is, or what PR is, it’s about what each practice can learn from each other. Read more
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- News
- 17th Jun 2011
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Google Launch ‘Me on the Web’ to Monitor Your Online Identity
Google have launched a new tool that allows you to manage your online reputation. Called ‘Me on the Web’, the tool will allow you to monitor what others are posting about you. According to Google’s Blog, the tool has been created in light of the way information about anyone can be published on the web with consummate ease. Google have created the tool to help monitor you online identity, however will this latest tool allay privacy fears or simply enhance them?
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- News
- 12th Apr 2011
- 6 Comments
The New gTLD Programme from ICANN
Last week I attended the Spring Symposium with MarkMonitor at the Museum of London, where the main topic of discussion is brands and how to protect your brand online.
Some very interesting presentations and a lot of the information was new to me, having not worked directly on a site that would suffer with counterfeit products being sold on domains pretending to be the actual brand.
What I want to discuss in my post here though is one area that really caught my attention; the expansion of new Generic Top Level Domains (gTLDs). gTLDs will allow companies to turn their brands into domains (.brand/company name). They will also allow companies to create broad product groups like .finance, .bank or .shop.
The internet industry are calling gTLDs ‘dotBrand’ and are set to fundamentally change the internet and how websites do business online.
