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Sadly headlines like the one above were popping up all over the media throughout the last year. As brands flock to establish social profiles and social marketing becomes more prevalent, we were bound to see an increase in blunders such as these.
The battle for online visibility is relentless. You need allies, advocates and supporters. The good news is if you run a business online, those allies and supporters are already out there. But how can you show their feedback to the rest of the world? Even just trying to get reviews can be tricky and fraught with issues. How can you get them without begging, bribery or attracting untoward hatred?
Top brands are constantly striving for a perfect page one when people search for them by name. This means no negative reviews or bad press and complete domination in the SERPs for brand related searches. But how can this be achieved?
Before the 4th July 2013 most people (who could remember) knew Katie Hopkins as a former candidate on the BBC show The Apprentice in 2006. Of those of us who watched the show we remember her as the one we all enjoyed hating. She was the show’s villain for that series. Her outrageous claims on her CV that she would do anything to get what she wanted – including her husband whom she stole from his ex-wife, did little to warm the hearts of Sir Alan Sugar or the TV audience.
Customer feedback is one of the most important tools at your disposal. It’s an opportunity to get real people’s responses to your services, your brand and your products. It’s a free, open forum for your customers to speak their minds – and whether positive or negative, customer feedback is a huge asset.
Back in the good old days before the internet and social media there weren’t that many places you could complain, certainly not that publicly anyway.
I’m going to start by saying the obvious: “Happy Valentine’s Day.”
Sorry I didn’t get you a card, I did try emailing you about some ideas I had, but you never replied.
Do you remember the Three Billy Goats Gruff?
Depending on which story you read, these intrepid explorers risked their lives crossing a bridge which happened to house a rather hungry troll. You can read the story here if you fancy, but the long and short of it is (spoiler alert) the troll gets owned by the largest billy goat, and the three brothers spend eternity chomping on sweet, green grass.
This post goes live at the same time as my presentation at On The Edge Live in Bristol where I am talking about the importance of reputation and how you should be managing your brand’s reputation online.