We love digital

Call 0845 485 1219

We love digital - Call and say hello - Mon - Fri, 9am - 5pm

Brand Blog Posts

  • Paul Rogers
    Nine Tips For Getting More From Your Ecommerce Website

    Shopping cart imagePaul Rogers looks back on four years working on ecommerce websites and how to help  user experience, boost performance and improve conversion rates of a website. Read more

  • Samantha Noble
    55%* of Brands Have Not Secured Their Twitter Handle

    * Now that I have your attention, the ‘stat’ in the title is correct for the purpose of this post. It is based on the 125 brands who came top in the Sunday Times Best Companies to Work For in 2012. Read on to find out more….

    Read more

  • Gemma Holloway
    Consumer Motivations and Driving Online Engagement

    Computer keyboard with social media keysVillanueva found that a customer acquired through word of mouth was more profitable to a business than if they were gained by other means. He also found that opinions regarding brands shared between online users are more influential on consumer behaviour than any other traditional type of marketing, such as offline advertising.  This, coupled with the growing emphasis placed on social signals for SEO purposes, means what people are saying about brands online (electronic word of mouth) is now more important than ever.

    Read more

  • Laura Phillips
    Kings & Queens and Guillotines – What Is King of SEO & Why?

    King and QueenLooking back through my notes from the fantastic SearchLove2012 (Day One here, Day Two here if you’re interested) I had a lot of comments in there referring to Kings and Queens within our business. Guillotines seemed ultimately fitting for our industry as they seem to fall randomly (and less randomly) with great frequency. So what are the contenders for the SEO monarchy in 2012 and why?

    Read more

  • Andy Williams
    What’s in a Name? - Should You Brand Your Child?

    Hello. my name is On the 25th September 2012 the legendary American singer Andy Williams passed away. Sad news indeed – well it was for me. This had been a day I had been dreading for a while.

    No I’m not a relative, I’m not even a fan, I could only name you around three of his songs at the most; no it’s just that I’m also Andy Williams.

    Read more

  • Dean Marsden
    Domain Name Branding: Is It Worth It?

    Domain names as brands?Today, more than ever, branding is a huge factor in marketing your business. Traditionally a brand is described as a method of differentiating between similar products or services. According to every search engine’s favourite resource, Wikipedia, the first graphic use of a brand was a watermark on papers in Italy back in the 1200s.

    Read more

  • Daniel Beazer
    How Do I Protect My Brand From Malicious Cyber Attacks?

    Privacy ConceptDaniel Beazer, director of strategy at FireHost, discusses the four most vicious hacks that can damage a website, and how to protect yourself against them.

    Read more

  • Samantha Noble
    Managing Your Brand's Reputation Online - #EdgeBristol

    This post goes live at the same time as my presentation at On The Edge Live in Bristol where I am talking about the importance of reputation and how you should be managing your brand’s reputation online.

    Read more

  • Stephen Logan
    Why Being an Online Marketing Renegade Still Works

    Paddy Power LogoIf you read this, or any other digital blog with commercial attachments, you’ll often see stories about building brands ethically; mostly using a variety of best practices and proven concepts. That’s why we’re here. We don’t want to rock the boat or risk damaging a client’s business; therefore we extol the virtues of tried and trusted methodologies, many of which we apply on a daily basis. But there is another way. There’s always another way.

    Read more

  • Tom Howlett
    What is the Goal of your Blog Post?

    Blog QuestionsWhy Blog?

    Blogging is huge nowadays; think of a topic, no matter how niche or random, and there’s a good chance that you will be able to find a related Blog. So why do people Blog? You can find a great variety in the types of Blog around and the types of blogger behind them. There are individuals that write about their life or hobbies as well as businesses blogging about their industry. They are either blogging for pleasure, to further their public profile or just to make a little money.

    Read more

  • Dean Marsden
    How to Create Brand Guidelines For a Digital Business

    Computer keyboard with social media keysHere at Koozai we love working on our branding. A strong brand can not only generate a positive relationship with customers but it can also help visibility online and in search engines. To help us keep our branding as clear as possible, we created a brand guidelines document for our own reference.

    Read more

Subscribe To The Koozai Blog