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That’s how many people helped me when all I did was ask. Friends, family, colleagues and even people I had never met all pledged their time to help with a challenge. This speaks volumes about the power of people, and how by asking for help, you can achieve amazing things.
Today we have Liam Veitch from Tone Agency who takes us behind the lead generation process at his agency, by explaining how inbound marketing techniques and tools can be a great way to draw in extra conversions.
Many of you will have heard or seen the recent news story about the 9 year old Scottish girl, Martha Payne, who had her very successful blog banned by her school and local council. This is such a perfect example of how not to deal with online criticism it needs a mention. The fact that this school were deliberately thwarting an entrepreneurial 9 year old whose efforts were raising thousands of pounds for charity was compounded by the other salient fact that they were doing so in order to silence a critic.
This week sees London host the long awaited Olympic Games. With the event being dubbed as the first truly Digital games, it got me thinking; Digital Marketing has truly changed the way sport is consumed, packaged and sold to consumers. Let’s take a closer look at what I mean.
I’ve had a few rants recently… ok make that a lot. So today’s post is something totally different; a sunshine, lollypops and puppy dogs post compared to my recent ones. And why not? When writing a post about the digital marketing community it’s hard not to smile, and that’s what I want to celebrate today.
No rants. Honest.
A domain is an important consideration when forming a new company or starting a new website. This is what someone will type in should they want to visit your website and will continue being the main association with your website into the future.
I have seen several cases recently debating that social media should or should not be used in the workplace and each debate raises interesting points for and against. Read more
A recent Econsultancy post about search engine ranking factors in the UK suggested that “Top brands have a ranking advantage”. Although we have been aware that bigger brands have often dominated the SERPs in many industries, it’s becoming clear that they really do have the ability to perform well in rankings for generic keywords (not just brand terms) above others in the same industry whose brands may not be as established. Read more
This post is about looking at a start-up from an online branding perspective. I’ve picked this particular brand to look at as a case study because it’s at the perfect start-up-stage and also because I’m a little bit curious about how it is going to pan out. Personally, I think it has great potential and I can’t think of anything else that shares the same concept. Read more