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Brand Blog Posts

  • Tom Howlett
    The Ultimate Guide to Choosing Domains

    Google SearchA domain is an important consideration when forming a new company or starting a new website. This is what someone will type in should they want to visit your website and will continue being the main association with your website into the future.

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  • Kieran Sait
    Understanding The Mechanisms Of A Branded Marketing Campaign

    Building A BrandIn a noisy marketplace, competition is fierce, and if you’re an online business, chances are the ferocity of the opposition will be even more intense. That is, unless of course, your company thrives on an unrivalled, niche product or service.

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  • Graeme Benge
    Audience Friendly Branding - What Your Businesses Needs To Know

    When is a fruit not a fruit?bigstock-Metal-Branding-Brand-Glowing-R-46640275 It struck me when sticking a hashtag on a tweet the other day – to some an Apple is a fruit second, and a gadget brand first. This is what great branding is all about! By leveraging your audience, you can create your own brand. Here’s what your business needs to know.

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  • Oliver Ewbank
    Why You Should Market in the Moment

    TwitterReal time marketing is the latest craze to hit the digital world. Brands are jumping on current events as they unfold while reaping the rewards of interacting with their target audience. Tube strikes, Oscar selfies and football transfers have all been successfully exploited by brands ready to market in the moment. So what are the best platforms for real time marketing, and is it cost effective?

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  • Graeme Benge
    Why Integration Is Key: Digital Marketing Versus Offline Marketing

    bigstock-Business-concept-Integration--53194183Digital Marketing has evolved rapidly over the last five years. Maybe longer. Its speed to market, its improved ROI attribution and scale of reach has taken Digital Marketing from buzzword to a staple of any forward thinking company’s marketing strategy. Yet, is there still a place for offline marketing?

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  • John Waghorn
    What Small Businesses Can Learn from the Online Promotion of Local Bands

    As the lead singer and guitarist of a local band, Welcome Pariah, I, like many other musicians out there, know how hard it can be to make a sustaining impression in the music industry. However, I also understand the significance and power that the Internet can provide in helping to get your name out there and get your music heard across the globe. But where do you start?

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  • Ben Norman
    Why Employees Should use Social Media at Work

    Social MediaI have seen several cases recently debating that social media should or should not be used in the workplace and each debate raises interesting points for and against. Read more

  • John Waghorn
    How To Dominate Page One With Content Marketing

    BRUSSELS - MARCH 13:  Google chairman Eric Schmidt nets $6m cashWhen you first think of Content Marketing, you probably think about how it can be used to help drive traffic to your site, increase brand awareness and promote your products or services to a wider or more targeted audience. Additionally, it can also help with Page One Domination – here’s how.

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  • Laura Phillips
    Should I Use A Discount Site To Promote My Business?

    Grunge StampDiscount sites offer their service to just about any and every trade under the sun. Everyone loves a bargain, and these companies have cleverly capitalised on this; offering deals on all manner of products and services for sometimes more than a 70% reduction, while taking their slice of the pie as the middle man. But what do they really mean for your business?

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  • Ali Moghadam
    3 Great Ways To Get Reviews Ethically And Safely

    5 Star ReviewsThe battle for online visibility is relentless. You need allies, advocates and supporters. The good news is if you run a business online, those allies and supporters are already out there. But how can you show their feedback to the rest of the world? Even just trying to get reviews can be tricky and fraught with issues. How can you get them without begging, bribery or attracting untoward hatred?

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  • John Waghorn
    Why Your Business Needs an Integrated Online Presence

    Social blogIn the modern digital age, businesses need to harness the power of an up-to-date website, as well as regularly maintained social platforms. More can be gained from using both of these platforms together, compared to a single entity alone – so long as they are both being used properly of course.

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