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Brand Blog Posts
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- Brand
- 19th Apr 2011
- 6 Comments
18 Things That Are Ruining The Internet
Alongside “SEO is dead” posts (we’ll get to them another day) the other thing I hear constantly is that SEO ruined the Internet. Their argument for this is that through the pursuit of adding keywords, gathering links and leaving web footprints, that the online environment is worse because of SEO. In reality SEO has helped the web in a lot of ways, and you don’t have to look far to find the real offenders who are damaging the Internet, with the term digital marketing being dragged through the mud in so many places. In this article I share the worst offenders in my opinion.
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- Brand
- 4th Mar 2013
- Comment
The Rise of TV Advertising for Internet Businesses
Lately there has been a rise in the number of internet based businesses that are now advertising on TV with more appearing every day. These businesses operate in different industries and it’s not just limited to the web giants that likely have the marketing budget to create a successful TV campaign as well as having a strong web presence. -
- Brand
- 18th Jan 2013
- 2 Comments
How To Diversify Your Digital Marketing Strategy
In this post, I would like to take you through a number of ways to enhance your digital marketing strategy and increase your reach and authority, while helping secure your position by making sure not all your eggs are in the Google organic basket. -
- Brand
- 23rd Nov 2011
- Comment
Improve Your Brand's Online PR with Bloggers
For brands, working with bloggers to enhance or your reputation isn’t exactly anything new. However it’s continued usage is a testament to how effective, powerful and influential it can be when writing positive comments or posts about a specific brand or their products and services.Recent data from Technorati’s State of the Blogosphere 2011 has revealed that blogging about brands is more popular than ever. However, the relationship between brands and bloggers could be improved somewhat, to allow for better online PR and user engagement.
Read more -
- Brand
- 31st May 2011
- Comment
Does Talking About Scammers Only Encourage Them?
From malware to spam emails, the number of ways to scam people online is growing everyday. It’s an area that’s been covered in depth on multiple occasions, with many articles explaining step by step exactly how spammers succeed. Which begs the question, does talking about spammers only encourage more people to do it?
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- Brand
- 8th Apr 2011
- Comment
The Importance of Online Brand Reputation Management
Social Media really kicked off back in 2004 when Facebook and MySpace (2006) came onto our radars, but who would have thought it would be as bigger part of our daily lives as it is now?
It is not only dominating our lives personally, for businesses, social media has formed part of their marketing strategy in more ways than one and this continues to be more and more apparent as the years go on.
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- Brand
- 16th May 2013
- 1 Comment
The Death of Corporate Brands and Personal Brands (SMX London 2013)
Social media has changed rapidly over the last five years. More and more brands have taken to social, the privacy of our information has drastically reduced and people are more willing to share information. This creates interesting problems and means ultimately the days of separating our “personal brands” from the businesses we work for is ending. So what does that mean for people and businesses? -
- Brand
- 6th Nov 2012
- 3 Comments
Kings & Queens and Guillotines – What Is King of SEO & Why?
Looking back through my notes from the fantastic SearchLove2012 (Day One here, Day Two here if you’re interested) I had a lot of comments in there referring to Kings and Queens within our business. Guillotines seemed ultimately fitting for our industry as they seem to fall randomly (and less randomly) with great frequency. So what are the contenders for the SEO monarchy in 2012 and why? -
- Brand
- 3rd Oct 2012
- 1 Comment
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- Brand
- 21st Sep 2012
- Comment
Why Being an Online Marketing Renegade Still Works
If you read this, or any other digital blog with commercial attachments, you’ll often see stories about building brands ethically; mostly using a variety of best practices and proven concepts. That’s why we’re here. We don’t want to rock the boat or risk damaging a client’s business; therefore we extol the virtues of tried and trusted methodologies, many of which we apply on a daily basis. But there is another way. There’s always another way. -
- Brand
- 14th Aug 2012
- 1 Comment
How To Make Your Clients Love You
What does it take to be a great SEO? In these days where we’re told ‘SEO is dead’ and in difficult times where various nasty zoo animals from Google seem out to ruin our clients’ search rankings and traffic, what do we need to get ahead?
