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The battle for online visibility is relentless. You need allies, advocates and supporters. The good news is if you run a business online, those allies and supporters are already out there. But how can you show their feedback to the rest of the world? Even just trying to get reviews can be tricky and fraught with issues. How can you get them without begging, bribery or attracting untoward hatred?
We’re inspired every day by the things we see in online marketing and often there are key voices that we see time and time again sharing and creating incredible resources. In this post we asked 17 of the Koozai team to share the marketers who inspired them and to explain why. We’d also love for you to do the same in the comments.
August 2nd 2013 sees the start of the Edinburgh Fringe Festival (or Festival Fringe if you prefer), the biggest arts festival in the world. Around 1,500 acts will all descend on Edinburgh in a bid to get good reviews, possibly get spotted, find agents and of course to bring in the audiences.
There is no question that since the birth of the Internet, particularly during the web 2.0 age, the number of available marketing channels has exploded. Following this growth, there has been a huge influx of available and sometimes conflicting information that is growing all the time.
I have seen several cases recently debating that social media should or should not be used in the workplace and each debate raises interesting points for and against. Read more
This post is about looking at a start-up from an online branding perspective. I’ve picked this particular brand to look at as a case study because it’s at the perfect start-up-stage and also because I’m a little bit curious about how it is going to pan out. Personally, I think it has great potential and I can’t think of anything else that shares the same concept. Read more
As of early December 2011 .XXX domains have been on “general sale” and with this release many businesses have been left pondering whether or not they should be buying this version of their domain.
When is a fruit not a fruit? It struck me when sticking a hashtag on a tweet the other day – to some an Apple is a fruit second, and a gadget brand first. This is what great branding is all about! By leveraging your audience, you can create your own brand. Here’s what your business needs to know.
When you first think of Content Marketing, you probably think about how it can be used to help drive traffic to your site, increase brand awareness and promote your products or services to a wider or more targeted audience. Additionally, it can also help with Page One Domination – here’s how.
Real time marketing is the latest craze to hit the digital world. Brands are jumping on current events as they unfold while reaping the rewards of interacting with their target audience. Tube strikes, Oscar selfies and football transfers have all been successfully exploited by brands ready to market in the moment. So what are the best platforms for real time marketing, and is it cost effective?
How do you tell when a piece of technology has truly become an everyday essential? The answer – when your mum starts using it. In fact my mum has recently started using Social Media better than a lot of brands and here’s why.