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August 2nd 2013 sees the start of the Edinburgh Fringe Festival (or Festival Fringe if you prefer), the biggest arts festival in the world. Around 1,500 acts will all descend on Edinburgh in a bid to get good reviews, possibly get spotted, find agents and of course to bring in the audiences.
Paul Rogers looks back on four years working on ecommerce websites and how to help user experience, boost performance and improve conversion rates of a website. Read more
In a noisy marketplace, competition is fierce, and if you’re an online business, chances are the ferocity of the opposition will be even more intense. That is, unless of course, your company thrives on an unrivalled, niche product or service.
We’re inspired every day by the things we see in online marketing and often there are key voices that we see time and time again sharing and creating incredible resources. In this post we asked 17 of the Koozai team to share the marketers who inspired them and to explain why. We’d also love for you to do the same in the comments.
Join me as I take a look at the trends in content marketing so far this year and look forward at what 2013 holds for the rapidly changing digital landscape.
Today we have Liam Veitch from Tone Agency who takes us behind the lead generation process at his agency, by explaining how inbound marketing techniques and tools can be a great way to draw in extra conversions.
I’ve had a few rants recently… ok make that a lot. So today’s post is something totally different; a sunshine, lollypops and puppy dogs post compared to my recent ones. And why not? When writing a post about the digital marketing community it’s hard not to smile, and that’s what I want to celebrate today.
No rants. Honest.
A domain is an important consideration when forming a new company or starting a new website. This is what someone will type in should they want to visit your website and will continue being the main association with your website into the future.
A recent Econsultancy post about search engine ranking factors in the UK suggested that “Top brands have a ranking advantage”. Although we have been aware that bigger brands have often dominated the SERPs in many industries, it’s becoming clear that they really do have the ability to perform well in rankings for generic keywords (not just brand terms) above others in the same industry whose brands may not be as established. Read more
How confident are you that you can prevent negative mentions in the future?
This blog post will teach you how the biggest brands in the world achieve this and, more importantly, how you can do it.