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Villanueva found that a customer acquired through word of mouth was more profitable to a business than if they were gained by other means. He also found that opinions regarding brands shared between online users are more influential on consumer behaviour than any other traditional type of marketing, such as offline advertising. This, coupled with the growing emphasis placed on social signals for SEO purposes, means what people are saying about brands online (electronic word of mouth) is now more important than ever.
Looking back through my notes from the fantastic SearchLove2012 (Day One here, Day Two here if you’re interested) I had a lot of comments in there referring to Kings and Queens within our business. Guillotines seemed ultimately fitting for our industry as they seem to fall randomly (and less randomly) with great frequency. So what are the contenders for the SEO monarchy in 2012 and why?
No I’m not a relative, I’m not even a fan, I could only name you around three of his songs at the most; no it’s just that I’m also Andy Williams.
Today, more than ever, branding is a huge factor in marketing your business. Traditionally a brand is described as a method of differentiating between similar products or services. According to every search engine’s favourite resource, Wikipedia, the first graphic use of a brand was a watermark on papers in Italy back in the 1200s.
This post goes live at the same time as my presentation at On The Edge Live in Bristol where I am talking about the importance of reputation and how you should be managing your brand’s reputation online.
If you read this, or any other digital blog with commercial attachments, you’ll often see stories about building brands ethically; mostly using a variety of best practices and proven concepts. That’s why we’re here. We don’t want to rock the boat or risk damaging a client’s business; therefore we extol the virtues of tried and trusted methodologies, many of which we apply on a daily basis. But there is another way. There’s always another way.
Blogging is huge nowadays; think of a topic, no matter how niche or random, and there’s a good chance that you will be able to find a related Blog. So why do people Blog? You can find a great variety in the types of Blog around and the types of blogger behind them. There are individuals that write about their life or hobbies as well as businesses blogging about their industry. They are either blogging for pleasure, to further their public profile or just to make a little money.
Here at Koozai we love working on our branding. A strong brand can not only generate a positive relationship with customers but it can also help visibility online and in search engines. To help us keep our branding as clear as possible, we created a brand guidelines document for our own reference.
What does it take to be a great SEO? In these days where we’re told ‘SEO is dead’ and in difficult times where various nasty zoo animals from Google seem out to ruin our clients’ search rankings and traffic, what do we need to get ahead?
That’s how many people helped me when all I did was ask. Friends, family, colleagues and even people I had never met all pledged their time to help with a challenge. This speaks volumes about the power of people, and how by asking for help, you can achieve amazing things.