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Brand Blog Posts

  • Andy Williams
    What’s in a Name? - Should You Brand Your Child?

    Hello. my name is On the 25th September 2012 the legendary American singer Andy Williams passed away. Sad news indeed – well it was for me. This had been a day I had been dreading for a while.

    No I’m not a relative, I’m not even a fan, I could only name you around three of his songs at the most; no it’s just that I’m also Andy Williams.

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  • Laura Phillips
    Kings & Queens and Guillotines – What Is King of SEO & Why?

    King and QueenLooking back through my notes from the fantastic SearchLove2012 (Day One here, Day Two here if you’re interested) I had a lot of comments in there referring to Kings and Queens within our business. Guillotines seemed ultimately fitting for our industry as they seem to fall randomly (and less randomly) with great frequency. So what are the contenders for the SEO monarchy in 2012 and why?

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  • Andy Williams
    The Case of Katie Hopkins and Other Deliberate Hate Figures

    Love HateBefore the 4th July 2013 most people (who could remember) knew Katie Hopkins as a former candidate on the BBC show The Apprentice in 2006. Of those of us who watched the show we remember her as the one we all enjoyed hating. She was the show’s villain for that series. Her outrageous claims on her CV that she would do anything to get what she wanted – including her husband whom she stole from his ex-wife, did little to warm the hearts of Sir Alan Sugar or the TV audience.

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  • Laura Phillips
    How To Diversify Your Digital Marketing Strategy

    bigstock-diversity-and-diversify-300-200In this post, I would like to take you through a number of ways to enhance your digital marketing strategy and increase your reach and authority, while helping secure your position by making sure not all your eggs are in the Google organic basket.

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  • Tom Howlett
    Marketing Advice For A New Website: Starting From The Ground Up

    Thinking Outside the BoxIt can be difficult for a new website to get off the ground and get noticed, especially if there is no prior platform for promotion, for example if the new website owners already have a good web presence and following to help with the initial promotion. If the idea for the website is new, it is often difficult to capitalise on existing search volume for industry related keywords.

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  • Stephen Logan
    Why Viral Campaigns Succeed (and Fail)

    Go ViralViral campaigns don’t just happen. It takes planning, strategy and a fair amount of good luck. After all, perfectly acceptable ideas can fall flat or be hijacked by an unforgiving social audience. So how can you create a successful viral campaign?

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  • John Waghorn
    How Brand Monitoring can Enhance Positive Relationships with your Customers

    Magnifying GlassThe development of the Internet and the growth of the online community has allowed more people to express their views on pretty much any topic they feel passionate about.

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  • Dean Marsden
    Domain Name Branding: Is It Worth It?

    Domain names as brands?Today, more than ever, branding is a huge factor in marketing your business. Traditionally a brand is described as a method of differentiating between similar products or services. According to every search engine’s favourite resource, Wikipedia, the first graphic use of a brand was a watermark on papers in Italy back in the 1200s.

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  • Andy Williams
    How Social Media Has Changed The Way We Complain

    Angry PersonAlternatively: Why All Companies Need To Be On Top Of Their Game 24hrs a Day in The Modern World.

    Back in the good old days before the internet and social media there weren’t that many places you could complain, certainly not that publicly anyway.

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  • John Waghorn
    What Small Businesses Can Learn from the Online Promotion of Local Bands

    As the lead singer and guitarist of a local band, Welcome Pariah, I, like many other musicians out there, know how hard it can be to make a sustaining impression in the music industry. However, I also understand the significance and power that the Internet can provide in helping to get your name out there and get your music heard across the globe. But where do you start?

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  • Oliver Ewbank
    How to Value a Website

    barcodeWhen a website goes up for sale it’s often difficult to put a true value on the business. Is the business sustainable? Does it have a healthy link profile? How much is the search engine traffic worth? These are all questions which will crop up in the buying process and in this guide we will help you calculate the true worth of a website.

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