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Gamification isn’t a brand new concept and has been around for quite a while now. I’m pretty sure you have heard of it; however for those who haven’t, you’re not alone. Research conducted by Upstream in 2012 revealed a worrying fact; two-thirds of marketers don’t know what the term gamification really means.
How confident are you that you can prevent negative mentions in the future?
This blog post will teach you how the biggest brands in the world achieve this and, more importantly, how you can do it.
Social media has changed rapidly over the last five years. More and more brands have taken to social, the privacy of our information has drastically reduced and people are more willing to share information. This creates interesting problems and means ultimately the days of separating our “personal brands” from the businesses we work for is ending. So what does that mean for people and businesses?
Many of you will have heard or seen the recent news story about the 9 year old Scottish girl, Martha Payne, who had her very successful blog banned by her school and local council. This is such a perfect example of how not to deal with online criticism it needs a mention. The fact that this school were deliberately thwarting an entrepreneurial 9 year old whose efforts were raising thousands of pounds for charity was compounded by the other salient fact that they were doing so in order to silence a critic.
This post is about looking at a start-up from an online branding perspective. I’ve picked this particular brand to look at as a case study because it’s at the perfect start-up-stage and also because I’m a little bit curious about how it is going to pan out. Personally, I think it has great potential and I can’t think of anything else that shares the same concept. Read more
What does it take to be a great SEO? In these days where we’re told ‘SEO is dead’ and in difficult times where various nasty zoo animals from Google seem out to ruin our clients’ search rankings and traffic, what do we need to get ahead?
This post goes live at the same time as my presentation at On The Edge Live in Bristol where I am talking about the importance of reputation and how you should be managing your brand’s reputation online.
Blogging is huge nowadays; think of a topic, no matter how niche or random, and there’s a good chance that you will be able to find a related Blog. So why do people Blog? You can find a great variety in the types of Blog around and the types of blogger behind them. There are individuals that write about their life or hobbies as well as businesses blogging about their industry. They are either blogging for pleasure, to further their public profile or just to make a little money.
Here at Koozai we love working on our branding. A strong brand can not only generate a positive relationship with customers but it can also help visibility online and in search engines. To help us keep our branding as clear as possible, we created a brand guidelines document for our own reference.