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Brand Blog Posts
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- Brand
- 16th Nov 2012
- 4 Comments
Consumer Motivations and Driving Online Engagement
Villanueva found that a customer acquired through word of mouth was more profitable to a business than if they were gained by other means. He also found that opinions regarding brands shared between online users are more influential on consumer behaviour than any other traditional type of marketing, such as offline advertising. This, coupled with the growing emphasis placed on social signals for SEO purposes, means what people are saying about brands online (electronic word of mouth) is now more important than ever. -
- Brand
- 6th Nov 2012
- 3 Comments
Kings & Queens and Guillotines – What Is King of SEO & Why?
Looking back through my notes from the fantastic SearchLove2012 (Day One here, Day Two here if you’re interested) I had a lot of comments in there referring to Kings and Queens within our business. Guillotines seemed ultimately fitting for our industry as they seem to fall randomly (and less randomly) with great frequency. So what are the contenders for the SEO monarchy in 2012 and why? -
- Brand
- 25th Oct 2012
- 3 Comments
What’s in a Name? - Should You Brand Your Child?
On the 25th September 2012 the legendary American singer Andy Williams passed away. Sad news indeed – well it was for me. This had been a day I had been dreading for a while.No I’m not a relative, I’m not even a fan, I could only name you around three of his songs at the most; no it’s just that I’m also Andy Williams.
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- Brand
- 16th Oct 2012
- 2 Comments
Domain Name Branding: Is It Worth It?
Today, more than ever, branding is a huge factor in marketing your business. Traditionally a brand is described as a method of differentiating between similar products or services. According to every search engine’s favourite resource, Wikipedia, the first graphic use of a brand was a watermark on papers in Italy back in the 1200s. -
- Brand
- 3rd Oct 2012
- 1 Comment
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- Brand
- 25th Sep 2012
- Comment
Managing Your Brand's Reputation Online - #EdgeBristol
This post goes live at the same time as my presentation at On The Edge Live in Bristol where I am talking about the importance of reputation and how you should be managing your brand’s reputation online. -
- Brand
- 21st Sep 2012
- Comment
Why Being an Online Marketing Renegade Still Works
If you read this, or any other digital blog with commercial attachments, you’ll often see stories about building brands ethically; mostly using a variety of best practices and proven concepts. That’s why we’re here. We don’t want to rock the boat or risk damaging a client’s business; therefore we extol the virtues of tried and trusted methodologies, many of which we apply on a daily basis. But there is another way. There’s always another way. -
- Brand
- 7th Sep 2012
- Comment
What is the Goal of your Blog Post?
Why Blog?
Blogging is huge nowadays; think of a topic, no matter how niche or random, and there’s a good chance that you will be able to find a related Blog. So why do people Blog? You can find a great variety in the types of Blog around and the types of blogger behind them. There are individuals that write about their life or hobbies as well as businesses blogging about their industry. They are either blogging for pleasure, to further their public profile or just to make a little money.
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- Brand
- 6th Sep 2012
- Comment
How to Create Brand Guidelines For a Digital Business
Here at Koozai we love working on our branding. A strong brand can not only generate a positive relationship with customers but it can also help visibility online and in search engines. To help us keep our branding as clear as possible, we created a brand guidelines document for our own reference. -
- Brand
- 14th Aug 2012
- 1 Comment
How To Make Your Clients Love You
What does it take to be a great SEO? In these days where we’re told ‘SEO is dead’ and in difficult times where various nasty zoo animals from Google seem out to ruin our clients’ search rankings and traffic, what do we need to get ahead? -
- Brand
- 10th Aug 2012
- 22 Comments
How 163 People Helped A New Author (#Top100Challenge Results)
163 amazing, wonderful, kind people.That’s how many people helped me when all I did was ask. Friends, family, colleagues and even people I had never met all pledged their time to help with a challenge. This speaks volumes about the power of people, and how by asking for help, you can achieve amazing things.
