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There is no question that since the birth of the Internet, particularly during the web 2.0 age, the number of available marketing channels has exploded. Following this growth, there has been a huge influx of available and sometimes conflicting information that is growing all the time.
Or How The Cambridge Satchel Company Succeeded In Spite Of (And With Some Help From) Google. Right now Google can play a massive part in small business success and failure, so to understand the role they play I thought I’d take a look at one recent success story and the role Google played and the extent the business helped themselves.
Social media has changed rapidly over the last five years. More and more brands have taken to social, the privacy of our information has drastically reduced and people are more willing to share information. This creates interesting problems and means ultimately the days of separating our “personal brands” from the businesses we work for is ending. So what does that mean for people and businesses?
Customer feedback is one of the most important tools at your disposal. It’s an opportunity to get real people’s responses to your services, your brand and your products. It’s a free, open forum for your customers to speak their minds – and whether positive or negative, customer feedback is a huge asset.
It can be difficult for a new website to get off the ground and get noticed, especially if there is no prior platform for promotion, for example if the new website owners already have a good web presence and following to help with the initial promotion. If the idea for the website is new, it is often difficult to capitalise on existing search volume for industry related keywords.
When a website goes up for sale it’s often difficult to put a true value on the business. Is the business sustainable? Does it have a healthy link profile? How much is the search engine traffic worth? These are all questions which will crop up in the buying process and in this guide we will help you calculate the true worth of a website.
Reviews offer customers a way to find whether a product or service is worth buying or not. I personally always check for reviews online before purchasing a product or service, especially if it’s an expensive one and research confirm that I’m not alone; A Local Consumer Review (2012) study showed that for a staggering 72% of people, online reviews are as valuable as personal recommendations.
Lately there has been a rise in the number of internet based businesses that are now advertising on TV with more appearing every day. These businesses operate in different industries and it’s not just limited to the web giants that likely have the marketing budget to create a successful TV campaign as well as having a strong web presence.
Back in the good old days before the internet and social media there weren’t that many places you could complain, certainly not that publicly anyway.