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In this day and age your potential customers spend their days being bombarded by marketing message after marketing message; sources reckon 3,000-30,000 per day in fact, many of these in the form of email. The average UK email user may receive 416 commercial emails per month!
Real time marketing is the latest craze to hit the digital world. Brands are jumping on current events as they unfold while reaping the rewards of interacting with their target audience. Tube strikes, Oscar selfies and football transfers have all been successfully exploited by brands ready to market in the moment. So what are the best platforms for real time marketing, and is it cost effective?
As of early December 2011 .XXX domains have been on “general sale” and with this release many businesses have been left pondering whether or not they should be buying this version of their domain.
Alongside “SEO is dead” posts (we’ll get to them another day) the other thing I hear constantly is that SEO ruined the Internet. Their argument for this is that through the pursuit of adding keywords, gathering links and leaving web footprints, that the online environment is worse because of SEO. In reality SEO has helped the web in a lot of ways, and you don’t have to look far to find the real offenders who are damaging the Internet, with the term digital marketing being dragged through the mud in so many places. In this article I share the worst offenders in my opinion.
In a noisy marketplace, competition is fierce, and if you’re an online business, chances are the ferocity of the opposition will be even more intense. That is, unless of course, your company thrives on an unrivalled, niche product or service.
When is a fruit not a fruit? It struck me when sticking a hashtag on a tweet the other day – to some an Apple is a fruit second, and a gadget brand first. This is what great branding is all about! By leveraging your audience, you can create your own brand. Here’s what your business needs to know.
When you first think of Content Marketing, you probably think about how it can be used to help drive traffic to your site, increase brand awareness and promote your products or services to a wider or more targeted audience. Additionally, it can also help with Page One Domination – here’s how.
Usually when a company wants to enter the online space they will find a way to create an online presence, generally in the form of a website and work hard to get the website live as soon as possible. This is usually met with a disappointing flow of visitors to the website and a lack of website leads/conversions.
August 2nd 2013 sees the start of the Edinburgh Fringe Festival (or Festival Fringe if you prefer), the biggest arts festival in the world. Around 1,500 acts will all descend on Edinburgh in a bid to get good reviews, possibly get spotted, find agents and of course to bring in the audiences.
With an average of 187.3 million blogs and 125,000 daily signups (Source: Tumblr), Tumblr is no longer just another blogging platform. Interest has piqued in the 7 year old social platform since it was acquired by Yahoo last year, but in reality brands have been enticed by this user friendly portal for some time now (Coke have been posting on their own profile since 2011).