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Brand Blog Posts
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- Brand
- 6th Nov 2012
- 3 Comments
Kings & Queens and Guillotines – What Is King of SEO & Why?
Looking back through my notes from the fantastic SearchLove2012 (Day One here, Day Two here if you’re interested) I had a lot of comments in there referring to Kings and Queens within our business. Guillotines seemed ultimately fitting for our industry as they seem to fall randomly (and less randomly) with great frequency. So what are the contenders for the SEO monarchy in 2012 and why? -
- Brand
- 5th Dec 2012
- 3 Comments
Nine Tips For Getting More From Your Ecommerce Website
It’s guest post time.Paul Rogers looks back on four years working on ecommerce websites and how to help user experience, boost performance and improve conversion rates of a website. Read more
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- Brand
- 16th Oct 2012
- 2 Comments
Domain Name Branding: Is It Worth It?
Today, more than ever, branding is a huge factor in marketing your business. Traditionally a brand is described as a method of differentiating between similar products or services. According to every search engine’s favourite resource, Wikipedia, the first graphic use of a brand was a watermark on papers in Italy back in the 1200s. -
- Brand
- 18th Feb 2013
- 2 Comments
How to Target a Female Audience in your Marketing Campaigns
Believe it or not, women play an important role in the buying process, as we make up a majority of overall home and business expenditure. In fact, we are no longer a niche market that you can simply target by adding some pink and red colours to the campaign. In other words, your campaigns must be made and designed for women. Read more -
- Brand
- 27th Apr 2012
- 2 Comments
How Brand Monitoring can Enhance Positive Relationships with your Customers
The development of the Internet and the growth of the online community has allowed more people to express their views on pretty much any topic they feel passionate about. -
- Brand
- 14th Dec 2012
- 2 Comments
What Small Businesses Can Learn from the Online Promotion of Local Bands
As the lead singer and guitarist of a local band, Welcome Pariah, I, like many other musicians out there, know how hard it can be to make a sustaining impression in the music industry. However, I also understand the significance and power that the Internet can provide in helping to get your name out there and get your music heard across the globe. But where do you start? -
- Brand
- 26th Mar 2013
- 2 Comments
When a website goes up for sale it’s often difficult to put a true value on the business. Is the business sustainable? Does it have a healthy link profile? How much is the search engine traffic worth? These are all questions which will crop up in the buying process and in this guide we will help you calculate the true worth of a website. -
- Brand
- 25th Feb 2013
- 2 Comments
How Social Media Has Changed The Way We Complain
Alternatively: Why All Companies Need To Be On Top Of Their Game 24hrs a Day in The Modern World.Back in the good old days before the internet and social media there weren’t that many places you could complain, certainly not that publicly anyway.
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- Brand
- 18th Jan 2013
- 2 Comments
How To Diversify Your Digital Marketing Strategy
In this post, I would like to take you through a number of ways to enhance your digital marketing strategy and increase your reach and authority, while helping secure your position by making sure not all your eggs are in the Google organic basket. -
- Brand
- 5th Apr 2013
- 2 Comments
Marketing Advice For A New Website: Starting From The Ground Up
It can be difficult for a new website to get off the ground and get noticed, especially if there is no prior platform for promotion, for example if the new website owners already have a good web presence and following to help with the initial promotion. If the idea for the website is new, it is often difficult to capitalise on existing search volume for industry related keywords. -
- Brand
- 11th Jan 2013
- 2 Comments
Why Viral Campaigns Succeed (and Fail)
Viral campaigns don’t just happen. It takes planning, strategy and a fair amount of good luck. After all, perfectly acceptable ideas can fall flat or be hijacked by an unforgiving social audience. So how can you create a successful viral campaign?
