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Brand Blog Posts

  • John Waghorn
    Why Your Business Needs an Integrated Online Presence

    Social blogIn the modern digital age, businesses need to harness the power of an up-to-date website, as well as regularly maintained social platforms. More can be gained from using both of these platforms together, compared to a single entity alone – so long as they are both being used properly of course.

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  • Stephen Logan
    Why Viral Campaigns Succeed (and Fail)

    Go ViralViral campaigns don’t just happen. It takes planning, strategy and a fair amount of good luck. After all, perfectly acceptable ideas can fall flat or be hijacked by an unforgiving social audience. So how can you create a successful viral campaign?

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  • Mike Essex
    18 Things That Are Ruining The Internet

    Alongside “SEO is dead” posts (we’ll get to them another day) the other thing I hear constantly is that SEO ruined the Internet. Their argument for this is that through the pursuit of adding keywords, gathering links and leaving web footprints, that the online environment is worse because of SEO. In reality SEO has helped the web in a lot of ways, and you don’t have to look far to find the real offenders who are damaging the Internet, with the term digital marketing being dragged through the mud in so many places. In this article I share the worst offenders in my opinion.

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  • Emma North
    20 Years Of Web Design: From Space Jam To Kit Kat

    Space Jam Website - ThumbnailThe last 20 years has seen the internet evolve from a little understood technological breakthrough to a vital part of society and our everyday lives. In that time, the quality and design of the websites we visit has also transformed as user expectations increased.

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  • Laura Phillips
    The Three Billy Goats Gruff – Dealing with Trolls on the Internet

    Internet TrollDo you remember the Three Billy Goats Gruff?

    Depending on which story you read, these intrepid explorers risked their lives crossing a bridge which happened to house a rather hungry troll. You can read the story here if you fancy, but the long and short of it is (spoiler alert) the troll gets owned by the largest billy goat, and the three brothers spend eternity chomping on sweet, green grass.

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  • Andy Williams
    .XXX Domains - Do You Need To Register One?

    Domain NamesSurrounded by hype and publicity I am sure you are all now more than aware that .XXX domains are available for registration.

    As of early December 2011 .XXX domains have been on “general sale” and with this release many businesses have been left pondering whether or not they should be buying this version of their domain.

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  • Kieran Sait
    Understanding The Mechanisms Of A Branded Marketing Campaign

    Building A BrandIn a noisy marketplace, competition is fierce, and if you’re an online business, chances are the ferocity of the opposition will be even more intense. That is, unless of course, your company thrives on an unrivalled, niche product or service.

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  • Graeme Benge
    Audience Friendly Branding - What Your Businesses Needs To Know

    When is a fruit not a fruit?bigstock-Metal-Branding-Brand-Glowing-R-46640275 It struck me when sticking a hashtag on a tweet the other day – to some an Apple is a fruit second, and a gadget brand first. This is what great branding is all about! By leveraging your audience, you can create your own brand. Here’s what your business needs to know.

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  • Dean Marsden
    Domain Name Branding: Is It Worth It?

    Domain names as brands?Today, more than ever, branding is a huge factor in marketing your business. Traditionally a brand is described as a method of differentiating between similar products or services. According to every search engine’s favourite resource, Wikipedia, the first graphic use of a brand was a watermark on papers in Italy back in the 1200s.

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  • Oliver Ewbank
    How to Get Perfect Page One Listings For Your Brand

    Perfect Page OneTop brands are constantly striving for a perfect page one when people search for them by name. This means no negative reviews or bad press and complete domination in the SERPs for brand related searches. But how can this be achieved?

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  • Andy Williams
    The Case of Katie Hopkins and Other Deliberate Hate Figures

    Love HateBefore the 4th July 2013 most people (who could remember) knew Katie Hopkins as a former candidate on the BBC show The Apprentice in 2006. Of those of us who watched the show we remember her as the one we all enjoyed hating. She was the show’s villain for that series. Her outrageous claims on her CV that she would do anything to get what she wanted – including her husband whom she stole from his ex-wife, did little to warm the hearts of Sir Alan Sugar or the TV audience.

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