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In our biggest Infographic ever we look at over 65 books that have inspired and helped the Koozai team. Covering all the key digital marketing disciplines – SEO, PPC, Analytics, Content Marketing, Branding and Social Media as well as topics including Psychology, Web Theory and Personal Development, there’s an amazing book here for everyone.
Real time marketing is the latest craze to hit the digital world. Brands are jumping on current events as they unfold while reaping the rewards of interacting with their target audience. Tube strikes, Oscar selfies and football transfers have all been successfully exploited by brands ready to market in the moment. So what are the best platforms for real time marketing, and is it cost effective?
Before the 4th July 2013 most people (who could remember) knew Katie Hopkins as a former candidate on the BBC show The Apprentice in 2006. Of those of us who watched the show we remember her as the one we all enjoyed hating. She was the show’s villain for that series. Her outrageous claims on her CV that she would do anything to get what she wanted – including her husband whom she stole from his ex-wife, did little to warm the hearts of Sir Alan Sugar or the TV audience.
Top brands are constantly striving for a perfect page one when people search for them by name. This means no negative reviews or bad press and complete domination in the SERPs for brand related searches. But how can this be achieved?
Do you remember the Three Billy Goats Gruff?
Depending on which story you read, these intrepid explorers risked their lives crossing a bridge which happened to house a rather hungry troll. You can read the story here if you fancy, but the long and short of it is (spoiler alert) the troll gets owned by the largest billy goat, and the three brothers spend eternity chomping on sweet, green grass.
Alongside “SEO is dead” posts (we’ll get to them another day) the other thing I hear constantly is that SEO ruined the Internet. Their argument for this is that through the pursuit of adding keywords, gathering links and leaving web footprints, that the online environment is worse because of SEO. In reality SEO has helped the web in a lot of ways, and you don’t have to look far to find the real offenders who are damaging the Internet, with the term digital marketing being dragged through the mud in so many places. In this article I share the worst offenders in my opinion.
Whether you want improved rankings, better brand awareness on social media, or just to improve the way people see your company, building a strong brand is an incredibly valuable way to shift the way you perform online. In this blog post I’ve compiled six of our best videos on brand building, monitoring, protecting and promoting.
It’s not uncommon for businesses to redesign their website once in a while for one reason or another. But one pitfall I have noticed is that businesses rarely take into account just how important their new website design is going to be for their digital marketing strategy in its entirety.
* Now that I have your attention, the ‘stat’ in the title is correct for the purpose of this post. It is based on the 125 brands who came top in the Sunday Times Best Companies to Work For in 2012. Read on to find out more….
The last 20 years has seen the internet evolve from a little understood technological breakthrough to a vital part of society and our everyday lives. In that time, the quality and design of the websites we visit has also transformed as user expectations increased.
August 2nd 2013 sees the start of the Edinburgh Fringe Festival (or Festival Fringe if you prefer), the biggest arts festival in the world. Around 1,500 acts will all descend on Edinburgh in a bid to get good reviews, possibly get spotted, find agents and of course to bring in the audiences.