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Brand Blog Posts

  • Oliver Ewbank
    How to Value a Website

    barcodeWhen a website goes up for sale it’s often difficult to put a true value on the business. Is the business sustainable? Does it have a healthy link profile? How much is the search engine traffic worth? These are all questions which will crop up in the buying process and in this guide we will help you calculate the true worth of a website.

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  • Gaz Copeland
    Using Competitions For Increased Traffic, Links and Brand Awareness

    WinningToday Gaz Copeland of Stoked SEO takes us through the prize-winning world of online competitions, with all you need to know to run your first online draw. If you like the post then please send your answers on a postcard… or leave a comment below.

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  • Tom Howlett
    Brand Positioning is Key to Online Success

    Brand positioning - key to success onlineUsually when a company wants to enter the online space they will find a way to create an online presence, generally in the form of a website and work hard to get the website live as soon as possible. This is usually met with a disappointing flow of visitors to the website and a lack of website leads/conversions.

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  • Harry Gardiner
    Why Tumblr Is The Perfect Platform For Your Brand

    TumblrWith an average of 187.3 million blogs and 125,000 daily signups (Source: Tumblr), Tumblr is no longer just another blogging platform. Interest has piqued in the 7 year old social platform since it was acquired by Yahoo last year, but in reality brands have been enticed by this user friendly portal for some time now (Coke have been posting on their own profile since 2011).

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  • Oliver Ewbank
    Why You Should Market in the Moment

    TwitterReal time marketing is the latest craze to hit the digital world. Brands are jumping on current events as they unfold while reaping the rewards of interacting with their target audience. Tube strikes, Oscar selfies and football transfers have all been successfully exploited by brands ready to market in the moment. So what are the best platforms for real time marketing, and is it cost effective?

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  • Tom Howlett
    The Internet Culture of Online Marketing - Does it Destroy Progress?

    Internet Culture of Online MarketingThere is no question that since the birth of the Internet, particularly during the web 2.0 age, the number of available marketing channels has exploded. Following this growth, there has been a huge influx of available and sometimes conflicting information that is growing all the time.

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  • Dean Marsden
    Domain Name Branding: Is It Worth It?

    Domain names as brands?Today, more than ever, branding is a huge factor in marketing your business. Traditionally a brand is described as a method of differentiating between similar products or services. According to every search engine’s favourite resource, Wikipedia, the first graphic use of a brand was a watermark on papers in Italy back in the 1200s.

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  • Andy Williams
    The Case of Katie Hopkins and Other Deliberate Hate Figures

    Love HateBefore the 4th July 2013 most people (who could remember) knew Katie Hopkins as a former candidate on the BBC show The Apprentice in 2006. Of those of us who watched the show we remember her as the one we all enjoyed hating. She was the show’s villain for that series. Her outrageous claims on her CV that she would do anything to get what she wanted – including her husband whom she stole from his ex-wife, did little to warm the hearts of Sir Alan Sugar or the TV audience.

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  • Laura Phillips
    How To Diversify Your Digital Marketing Strategy

    bigstock-diversity-and-diversify-300-200In this post, I would like to take you through a number of ways to enhance your digital marketing strategy and increase your reach and authority, while helping secure your position by making sure not all your eggs are in the Google organic basket.

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  • Mike Essex
    Which Business Book Should You Read Next? (Interactive Infographic)

    Which Business Book Should You Read Next?In our biggest Infographic ever we look at over 65 books that have inspired and helped the Koozai team. Covering all the key digital marketing disciplines – SEO, PPC, Analytics, Content Marketing, Branding and Social Media as well as topics including Psychology, Web Theory and Personal Development, there’s an amazing book here for everyone.

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  • Graeme Benge
    Audience Friendly Branding - What Your Businesses Needs To Know

    When is a fruit not a fruit?bigstock-Metal-Branding-Brand-Glowing-R-46640275 It struck me when sticking a hashtag on a tweet the other day – to some an Apple is a fruit second, and a gadget brand first. This is what great branding is all about! By leveraging your audience, you can create your own brand. Here’s what your business needs to know.

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