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Whether you want improved rankings, better brand awareness on social media, or just to improve the way people see your company, building a strong brand is an incredibly valuable way to shift the way you perform online. In this blog post I’ve compiled six of our best videos on brand building, monitoring, protecting and promoting.
Back in the good old days before the internet and social media there weren’t that many places you could complain, certainly not that publicly anyway.
Top brands are constantly striving for a perfect page one when people search for them by name. This means no negative reviews or bad press and complete domination in the SERPs for brand related searches. But how can this be achieved?
Before the 4th July 2013 most people (who could remember) knew Katie Hopkins as a former candidate on the BBC show The Apprentice in 2006. Of those of us who watched the show we remember her as the one we all enjoyed hating. She was the show’s villain for that series. Her outrageous claims on her CV that she would do anything to get what she wanted – including her husband whom she stole from his ex-wife, did little to warm the hearts of Sir Alan Sugar or the TV audience.
In our biggest Infographic ever we look at over 65 books that have inspired and helped the Koozai team. Covering all the key digital marketing disciplines – SEO, PPC, Analytics, Content Marketing, Branding and Social Media as well as topics including Psychology, Web Theory and Personal Development, there’s an amazing book here for everyone.
When a website goes up for sale it’s often difficult to put a true value on the business. Is the business sustainable? Does it have a healthy link profile? How much is the search engine traffic worth? These are all questions which will crop up in the buying process and in this guide we will help you calculate the true worth of a website.
Gamification isn’t a brand new concept and has been around for quite a while now. I’m pretty sure you have heard of it; however for those who haven’t, you’re not alone. Research conducted by Upstream in 2012 revealed a worrying fact; two-thirds of marketers don’t know what the term gamification really means.
Today, more than ever, branding is a huge factor in marketing your business. Traditionally a brand is described as a method of differentiating between similar products or services. According to every search engine’s favourite resource, Wikipedia, the first graphic use of a brand was a watermark on papers in Italy back in the 1200s.
Protecting brands online isn’t just reserved for businesses. Charities are branded too. Does your charity rank for its brand name, the cause it fights for and its latest campaign? And why does that even matter? Let’s find out!