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Today, more than ever, branding is a huge factor in marketing your business. Traditionally a brand is described as a method of differentiating between similar products or services. According to every search engine’s favourite resource, Wikipedia, the first graphic use of a brand was a watermark on papers in Italy back in the 1200s.
Customer feedback is one of the most important tools at your disposal. It’s an opportunity to get real people’s responses to your services, your brand and your products. It’s a free, open forum for your customers to speak their minds – and whether positive or negative, customer feedback is a huge asset.
In our biggest Infographic ever we look at over 65 books that have inspired and helped the Koozai team. Covering all the key digital marketing disciplines – SEO, PPC, Analytics, Content Marketing, Branding and Social Media as well as topics including Psychology, Web Theory and Personal Development, there’s an amazing book here for everyone.
Gamification isn’t a brand new concept and has been around for quite a while now. I’m pretty sure you have heard of it; however for those who haven’t, you’re not alone. Research conducted by Upstream in 2012 revealed a worrying fact; two-thirds of marketers don’t know what the term gamification really means.
It can be difficult for a new website to get off the ground and get noticed, especially if there is no prior platform for promotion, for example if the new website owners already have a good web presence and following to help with the initial promotion. If the idea for the website is new, it is often difficult to capitalise on existing search volume for industry related keywords.
Back in the good old days before the internet and social media there weren’t that many places you could complain, certainly not that publicly anyway.
I’m going to start by saying the obvious: “Happy Valentine’s Day.”
Sorry I didn’t get you a card, I did try emailing you about some ideas I had, but you never replied.
* Now that I have your attention, the ‘stat’ in the title is correct for the purpose of this post. It is based on the 125 brands who came top in the Sunday Times Best Companies to Work For in 2012. Read on to find out more….
This post goes live at the same time as my presentation at On The Edge Live in Bristol where I am talking about the importance of reputation and how you should be managing your brand’s reputation online.
I have seen several cases recently debating that social media should or should not be used in the workplace and each debate raises interesting points for and against. Read more