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Brand Blog Posts

  • Lenka Istvanova
    Gamifi-what? What The Strange Word ‘Gamification’ Really Means

    you winGamification isn’t a brand new concept and has been around for quite a while now. I’m pretty sure you have heard of it; however for those who haven’t, you’re not alone. Research conducted by Upstream in 2012 revealed a worrying fact; two-thirds of marketers don’t know what the term gamification really means.

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  • Stephen Logan
    Why Viral Campaigns Succeed (and Fail)

    Go ViralViral campaigns don’t just happen. It takes planning, strategy and a fair amount of good luck. After all, perfectly acceptable ideas can fall flat or be hijacked by an unforgiving social audience. So how can you create a successful viral campaign?

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  • Dean Marsden
    Domain Name Branding: Is It Worth It?

    Domain names as brands?Today, more than ever, branding is a huge factor in marketing your business. Traditionally a brand is described as a method of differentiating between similar products or services. According to every search engine’s favourite resource, Wikipedia, the first graphic use of a brand was a watermark on papers in Italy back in the 1200s.

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  • Mike Essex
    18 Things That Are Ruining The Internet

    Alongside “SEO is dead” posts (we’ll get to them another day) the other thing I hear constantly is that SEO ruined the Internet. Their argument for this is that through the pursuit of adding keywords, gathering links and leaving web footprints, that the online environment is worse because of SEO. In reality SEO has helped the web in a lot of ways, and you don’t have to look far to find the real offenders who are damaging the Internet, with the term digital marketing being dragged through the mud in so many places. In this article I share the worst offenders in my opinion.

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  • Emma North
    20 Years Of Web Design: From Space Jam To Kit Kat

    Space Jam Website - ThumbnailThe last 20 years has seen the internet evolve from a little understood technological breakthrough to a vital part of society and our everyday lives. In that time, the quality and design of the websites we visit has also transformed as user expectations increased.

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  • Tom Howlett
    Brand Positioning is Key to Online Success

    Brand positioning - key to success onlineUsually when a company wants to enter the online space they will find a way to create an online presence, generally in the form of a website and work hard to get the website live as soon as possible. This is usually met with a disappointing flow of visitors to the website and a lack of website leads/conversions.

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  • Gaz Copeland
    Using Competitions For Increased Traffic, Links and Brand Awareness

    WinningToday Gaz Copeland of Stoked SEO takes us through the prize-winning world of online competitions, with all you need to know to run your first online draw. If you like the post then please send your answers on a postcard… or leave a comment below.

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  • Oliver Ewbank
    How to Get Perfect Page One Listings For Your Brand

    Perfect Page OneTop brands are constantly striving for a perfect page one when people search for them by name. This means no negative reviews or bad press and complete domination in the SERPs for brand related searches. But how can this be achieved?

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  • Oliver Ewbank
    How to Value a Website

    barcodeWhen a website goes up for sale it’s often difficult to put a true value on the business. Is the business sustainable? Does it have a healthy link profile? How much is the search engine traffic worth? These are all questions which will crop up in the buying process and in this guide we will help you calculate the true worth of a website.

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  • Tom Howlett
    The Problem with Quick Build Websites

    The problem with quick build websitesThere has been a recent rise in the number of businesses offering quick website solutions for companies who want a relatively cheap and easy way to develop a personalised web presence.

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  • Laura Phillips
    The Three Billy Goats Gruff – Dealing with Trolls on the Internet

    Internet TrollDo you remember the Three Billy Goats Gruff?

    Depending on which story you read, these intrepid explorers risked their lives crossing a bridge which happened to house a rather hungry troll. You can read the story here if you fancy, but the long and short of it is (spoiler alert) the troll gets owned by the largest billy goat, and the three brothers spend eternity chomping on sweet, green grass.

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