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Using Competitions For Increased Traffic, Links and Brand Awareness
Today Gaz Copeland of Stoked SEO takes us through the prize-winning world of online competitions, with all you need to know to run your first online draw. If you like the post then please send your answers on a postcard… or leave a comment below.
Domain Name Branding: Is It Worth It?
Today, more than ever, branding is a huge factor in marketing your business. Traditionally a brand is described as a method of differentiating between similar products or services. According to every search engine’s favourite resource, Wikipedia, the first graphic use of a brand was a watermark on papers in Italy back in the 1200s.
Customer Feedback Attack - Why Your Business Needs Criticism
Customer feedback is one of the most important tools at your disposal. It’s an opportunity to get real people’s responses to your services, your brand and your products. It’s a free, open forum for your customers to speak their minds – and whether positive or negative, customer feedback is a huge asset.
Which Business Book Should You Read Next? (Interactive Infographic)
In our biggest Infographic ever we look at over 65 books that have inspired and helped the Koozai team. Covering all the key digital marketing disciplines – SEO, PPC, Analytics, Content Marketing, Branding and Social Media as well as topics including Psychology, Web Theory and Personal Development, there’s an amazing book here for everyone.
Gamifi-what? What The Strange Word ‘Gamification’ Really Means
Gamification isn’t a brand new concept and has been around for quite a while now. I’m pretty sure you have heard of it; however for those who haven’t, you’re not alone. Research conducted by Upstream in 2012 revealed a worrying fact; two-thirds of marketers don’t know what the term gamification really means.
Marketing Advice For A New Website: Starting From The Ground Up
It can be difficult for a new website to get off the ground and get noticed, especially if there is no prior platform for promotion, for example if the new website owners already have a good web presence and following to help with the initial promotion. If the idea for the website is new, it is often difficult to capitalise on existing search volume for industry related keywords.
Why Employees Should use Social Media at Work
I have seen several cases recently debating that social media should or should not be used in the workplace and each debate raises interesting points for and against. Read more