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Brand Blog Posts
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- Brand
- 18th Feb 2013
- 2 Comments
How to Target a Female Audience in your Marketing Campaigns
Believe it or not, women play an important role in the buying process, as we make up a majority of overall home and business expenditure. In fact, we are no longer a niche market that you can simply target by adding some pink and red colours to the campaign. In other words, your campaigns must be made and designed for women. Read more -
- Brand
- 14th Feb 2013
- 4 Comments
Building Better Blogger Relationships This Valentine’s Day
(Otherwise known as: “Your Outreach Sucks! Get Personal or Go Home.”)I’m going to start by saying the obvious: “Happy Valentine’s Day.”
Sorry I didn’t get you a card, I did try emailing you about some ideas I had, but you never replied.
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- Brand
- 1st Feb 2013
- 8 Comments
The Problem with Quick Build Websites
There has been a recent rise in the number of businesses offering quick website solutions for companies who want a relatively cheap and easy way to develop a personalised web presence. -
- Brand
- 30th Jan 2013
- 15 Comments
How to Stand Out When You Have a Famous Namesake
It’s Guest Post Time!Today we welcome Amy Fowler onto the Koozai blog to talk about the complexities of dating Sheldon Cooper. Oh wait. It’s a different Amy Fowler, which is why we asked her to discuss the complicated world of having an online presence when someone famous shares the same name.
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- Brand
- 24th Jan 2013
- 1 Comment
Gamifi-what? What The Strange Word ‘Gamification’ Really Means
Gamification isn’t a brand new concept and has been around for quite a while now. I’m pretty sure you have heard of it; however for those who haven’t, you’re not alone. Research conducted by Upstream in 2012 revealed a worrying fact; two-thirds of marketers don’t know what the term gamification really means. -
- Brand
- 21st Jan 2013
- 6 Comments
A Month After the World Ended – The Emerging Digital Trends of 2013
Join me as I take a look at the trends in content marketing so far this year and look forward at what 2013 holds for the rapidly changing digital landscape.
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- Brand
- 18th Jan 2013
- 2 Comments
How To Diversify Your Digital Marketing Strategy
In this post, I would like to take you through a number of ways to enhance your digital marketing strategy and increase your reach and authority, while helping secure your position by making sure not all your eggs are in the Google organic basket. -
- Brand
- 11th Jan 2013
- 2 Comments
Why Viral Campaigns Succeed (and Fail)
Viral campaigns don’t just happen. It takes planning, strategy and a fair amount of good luck. After all, perfectly acceptable ideas can fall flat or be hijacked by an unforgiving social audience. So how can you create a successful viral campaign? -
- Brand
- 9th Jan 2013
- 17 Comments
Which Business Book Should You Read Next? (Interactive Infographic)
In our biggest Infographic ever we look at over 65 books that have inspired and helped the Koozai team. Covering all the key digital marketing disciplines – SEO, PPC, Analytics, Content Marketing, Branding and Social Media as well as topics including Psychology, Web Theory and Personal Development, there’s an amazing book here for everyone. -
- Brand
- 14th Dec 2012
- 2 Comments
What Small Businesses Can Learn from the Online Promotion of Local Bands
As the lead singer and guitarist of a local band, Welcome Pariah, I, like many other musicians out there, know how hard it can be to make a sustaining impression in the music industry. However, I also understand the significance and power that the Internet can provide in helping to get your name out there and get your music heard across the globe. But where do you start? -
- Brand
- 10th Dec 2012
- 13 Comments
The Three Billy Goats Gruff – Dealing with Trolls on the Internet
Do you remember the Three Billy Goats Gruff?Depending on which story you read, these intrepid explorers risked their lives crossing a bridge which happened to house a rather hungry troll. You can read the story here if you fancy, but the long and short of it is (spoiler alert) the troll gets owned by the largest billy goat, and the three brothers spend eternity chomping on sweet, green grass.
