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Brand Blog Posts
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- Brand
- 3rd May 2012
- 7 Comments
Everything You Need To Be Cookie Law Compliant
The new EU cookie law is due to come into effect in the UK on 26th May 2012. The Law has been in effect for over a year in the rest of the EU but the UK was given a one-year extension to conform. -
- Brand
- 23rd Jul 2012
- 7 Comments
How Digital Marketing is Changing the Sports Industry
This week sees London host the long awaited Olympic Games. With the event being dubbed as the first truly Digital games, it got me thinking; Digital Marketing has truly changed the way sport is consumed, packaged and sold to consumers. Let’s take a closer look at what I mean. -
- Brand
- 8th Aug 2012
- 6 Comments
How To Use Inbound Marketing For Lead Generation
It’s Guest Post TimeToday we have Liam Veitch from Tone Agency who takes us behind the lead generation process at his agency, by explaining how inbound marketing techniques and tools can be a great way to draw in extra conversions.
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- News
- 12th Apr 2011
- 6 Comments
The New gTLD Programme from ICANN
Last week I attended the Spring Symposium with MarkMonitor at the Museum of London, where the main topic of discussion is brands and how to protect your brand online.
Some very interesting presentations and a lot of the information was new to me, having not worked directly on a site that would suffer with counterfeit products being sold on domains pretending to be the actual brand.
What I want to discuss in my post here though is one area that really caught my attention; the expansion of new Generic Top Level Domains (gTLDs). gTLDs will allow companies to turn their brands into domains (.brand/company name). They will also allow companies to create broad product groups like .finance, .bank or .shop.
The internet industry are calling gTLDs ‘dotBrand’ and are set to fundamentally change the internet and how websites do business online.
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- Brand
- 19th Apr 2011
- 6 Comments
18 Things That Are Ruining The Internet
Alongside “SEO is dead” posts (we’ll get to them another day) the other thing I hear constantly is that SEO ruined the Internet. Their argument for this is that through the pursuit of adding keywords, gathering links and leaving web footprints, that the online environment is worse because of SEO. In reality SEO has helped the web in a lot of ways, and you don’t have to look far to find the real offenders who are damaging the Internet, with the term digital marketing being dragged through the mud in so many places. In this article I share the worst offenders in my opinion.
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- Brand
- 21st Jan 2013
- 6 Comments
A Month After the World Ended – The Emerging Digital Trends of 2013
Join me as I take a look at the trends in content marketing so far this year and look forward at what 2013 holds for the rapidly changing digital landscape.
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- Brand
- 2nd Apr 2013
- 5 Comments
The Power Of Product Descriptions And How To Write Them
Following on from my previous blog post which talked about the positive effect of online reviews on our purchase decision-making process, today I’m going to have a look at the importance of product descriptions. -
- Brand
- 14th Feb 2013
- 4 Comments
Building Better Blogger Relationships This Valentine’s Day
(Otherwise known as: “Your Outreach Sucks! Get Personal or Go Home.”)I’m going to start by saying the obvious: “Happy Valentine’s Day.”
Sorry I didn’t get you a card, I did try emailing you about some ideas I had, but you never replied.
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- Brand
- 16th Nov 2012
- 4 Comments
Consumer Motivations and Driving Online Engagement
Villanueva found that a customer acquired through word of mouth was more profitable to a business than if they were gained by other means. He also found that opinions regarding brands shared between online users are more influential on consumer behaviour than any other traditional type of marketing, such as offline advertising. This, coupled with the growing emphasis placed on social signals for SEO purposes, means what people are saying about brands online (electronic word of mouth) is now more important than ever. -
- Brand
- 25th Apr 2013
- 4 Comments
Customer Feedback Attack - Why Your Business Needs Criticism
Customer feedback is one of the most important tools at your disposal. It’s an opportunity to get real people’s responses to your services, your brand and your products. It’s a free, open forum for your customers to speak their minds – and whether positive or negative, customer feedback is a huge asset. -
- Brand
- 25th Oct 2012
- 3 Comments
What’s in a Name? - Should You Brand Your Child?
On the 25th September 2012 the legendary American singer Andy Williams passed away. Sad news indeed – well it was for me. This had been a day I had been dreading for a while.No I’m not a relative, I’m not even a fan, I could only name you around three of his songs at the most; no it’s just that I’m also Andy Williams.
