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Brand Blog Posts

  • Samantha Noble
    55%* of Brands Have Not Secured Their Twitter Handle

    * Now that I have your attention, the ‘stat’ in the title is correct for the purpose of this post. It is based on the 125 brands who came top in the Sunday Times Best Companies to Work For in 2012. Read on to find out more….

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  • Gemma Holloway
    It All Starts With Good Web Design...

    Digital Marketing StrategyIt’s not uncommon for businesses to redesign their website once in a while for one reason or another. But one pitfall I have noticed is that businesses rarely take into account just how important their new website design is going to be for their digital marketing strategy in its entirety.

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  • Tara West
    What Makes a Brand in the Eyes of a Search Engine?

    Social BrandingA recent Econsultancy post about search engine ranking factors in the UK suggested that “Top brands have a ranking advantage”. Although we have been aware that bigger brands have often dominated the SERPs in many industries, it’s becoming clear that they really do have the ability to perform well in rankings for generic keywords (not just brand terms) above others in the same industry whose brands may not be as established. Read more

  • Tom Howlett
    The Problem with Quick Build Websites

    The problem with quick build websitesThere has been a recent rise in the number of businesses offering quick website solutions for companies who want a relatively cheap and easy way to develop a personalised web presence.

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  • James Perrin
    How Digital Marketing is Changing the Sports Industry

    This week sees London host the long awaited Olympic Games. With the event being dubbed as the first truly Digital games, it got me thinking; Digital Marketing has truly changed the way sport is consumed, packaged and sold to consumers. Let’s take a closer look at what I mean.

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  • Ben Norman
    Everything You Need To Be Cookie Law Compliant

    CookiesThe new EU cookie law is due to come into effect in the UK on 26th May 2012. The Law has been in effect for over a year in the rest of the EU but the UK was given a one-year extension to conform.

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  • Mike Essex
    18 Things That Are Ruining The Internet

    Alongside “SEO is dead” posts (we’ll get to them another day) the other thing I hear constantly is that SEO ruined the Internet. Their argument for this is that through the pursuit of adding keywords, gathering links and leaving web footprints, that the online environment is worse because of SEO. In reality SEO has helped the web in a lot of ways, and you don’t have to look far to find the real offenders who are damaging the Internet, with the term digital marketing being dragged through the mud in so many places. In this article I share the worst offenders in my opinion.

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  • Ali Moghadam
    Social Branding Fails, Wins and 5 Tips for Businesses

    Social BrandingHow do you tell when a piece of technology has truly become an everyday essential? The answer – when your mum starts using it. In fact my mum has recently started using Social Media better than a lot of brands and here’s why.

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  • Liam Veitch
    How To Use Inbound Marketing For Lead Generation

    WritingToday we have Liam Veitch from Tone Agency who takes us behind the lead generation process at his agency, by explaining how inbound marketing techniques and tools can be a great way to draw in extra conversions.

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  • Samantha Noble

    Last week I attended the Spring Symposium with MarkMonitor at the Museum of London, where the main topic of discussion is brands and how to protect your brand online.

    Some very interesting presentations and a lot of the information was new to me, having not worked directly on a site that would suffer with counterfeit products being sold on domains pretending to be the actual brand.

    What I want to discuss in my post here though is one area that really caught my attention; the expansion of new Generic Top Level Domains (gTLDs). gTLDs will allow companies to turn their brands into domains (.brand/company name). They will also allow companies to create broad product groups like .finance, .bank or .shop.

    The internet industry are calling gTLDs ‘dotBrand’ and are set to fundamentally change the internet and how websites do business online.

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  • Harry Gardiner
    The Importance Of Properly Managing Your Social Profiles

    Social Media“Company fires staff; staff take over branded Twitter account.”

    Sadly headlines like the one above were popping up all over the media throughout the last year. As brands flock to establish social profiles and social marketing becomes more prevalent, we were bound to see an increase in blunders such as these.

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