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This week sees London host the long awaited Olympic Games. With the event being dubbed as the first truly Digital games, it got me thinking; Digital Marketing has truly changed the way sport is consumed, packaged and sold to consumers. Let’s take a closer look at what I mean.
Believe it or not, women play an important role in the buying process, as we make up a majority of overall home and business expenditure. In fact, we are no longer a niche market that you can simply target by adding some pink and red colours to the campaign. In other words, your campaigns must be made and designed for women. Read more
The Internet influences a huge number of aspects of our day to day lives. We rely on it for work, play, education, information, socialising, shopping…you name it, the internet is there. Yet there was a time, not so long ago, where we did not have the internet. Which generation really has things better?
It’s not uncommon for businesses to redesign their website once in a while for one reason or another. But one pitfall I have noticed is that businesses rarely take into account just how important their new website design is going to be for their digital marketing strategy in its entirety.
Protecting brands online isn’t just reserved for businesses. Charities are branded too. Does your charity rank for its brand name, the cause it fights for and its latest campaign? And why does that even matter? Let’s find out!
Reviews offer customers a way to find whether a product or service is worth buying or not. I personally always check for reviews online before purchasing a product or service, especially if it’s an expensive one and research confirm that I’m not alone; A Local Consumer Review (2012) study showed that for a staggering 72% of people, online reviews are as valuable as personal recommendations.
Today we welcome Amy Fowler onto the Koozai blog to talk about the complexities of dating Sheldon Cooper. Oh wait. It’s a different Amy Fowler, which is why we asked her to discuss the complicated world of having an online presence when someone famous shares the same name.
Whether you want improved rankings, better brand awareness on social media, or just to improve the way people see your company, building a strong brand is an incredibly valuable way to shift the way you perform online. In this blog post I’ve compiled six of our best videos on brand building, monitoring, protecting and promoting.
When a website goes up for sale it’s often difficult to put a true value on the business. Is the business sustainable? Does it have a healthy link profile? How much is the search engine traffic worth? These are all questions which will crop up in the buying process and in this guide we will help you calculate the true worth of a website.