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Brand Blog Posts
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- Brand
- 21st May 2013
- Comment
The Cambridge Satchel Company: The Social Object Master Class
Or How The Cambridge Satchel Company Succeeded In Spite Of (And With Some Help From) Google. Right now Google can play a massive part in small business success and failure, so to understand the role they play I thought I’d take a look at one recent success story and the role Google played and the extent the business helped themselves. -
- Brand
- 18th Feb 2013
- 2 Comments
How to Target a Female Audience in your Marketing Campaigns
Believe it or not, women play an important role in the buying process, as we make up a majority of overall home and business expenditure. In fact, we are no longer a niche market that you can simply target by adding some pink and red colours to the campaign. In other words, your campaigns must be made and designed for women. Read more -
- Brand
- 2nd Apr 2013
- 6 Comments
The Power Of Product Descriptions And How To Write Them
Following on from my previous blog post which talked about the positive effect of online reviews on our purchase decision-making process, today I’m going to have a look at the importance of product descriptions. -
- Brand
- 7th Mar 2013
- 14 Comments
How To Start Getting Reviews From Your Customers
Reviews offer customers a way to find whether a product or service is worth buying or not. I personally always check for reviews online before purchasing a product or service, especially if it’s an expensive one and research confirm that I’m not alone; A Local Consumer Review (2012) study showed that for a staggering 72% of people, online reviews are as valuable as personal recommendations. -
- Brand
- 11th Jan 2013
- 2 Comments
Why Viral Campaigns Succeed (and Fail)
Viral campaigns don’t just happen. It takes planning, strategy and a fair amount of good luck. After all, perfectly acceptable ideas can fall flat or be hijacked by an unforgiving social audience. So how can you create a successful viral campaign? -
- Brand
- 26th Mar 2013
- 2 Comments
When a website goes up for sale it’s often difficult to put a true value on the business. Is the business sustainable? Does it have a healthy link profile? How much is the search engine traffic worth? These are all questions which will crop up in the buying process and in this guide we will help you calculate the true worth of a website. -
- Brand
- 6th Sep 2012
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How to Create Brand Guidelines For a Digital Business
Here at Koozai we love working on our branding. A strong brand can not only generate a positive relationship with customers but it can also help visibility online and in search engines. To help us keep our branding as clear as possible, we created a brand guidelines document for our own reference. -
- Brand
- 10th Dec 2012
- 13 Comments
The Three Billy Goats Gruff – Dealing with Trolls on the Internet
Do you remember the Three Billy Goats Gruff?Depending on which story you read, these intrepid explorers risked their lives crossing a bridge which happened to house a rather hungry troll. You can read the story here if you fancy, but the long and short of it is (spoiler alert) the troll gets owned by the largest billy goat, and the three brothers spend eternity chomping on sweet, green grass.
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- Brand
- 16th May 2013
- 1 Comment
The Death of Corporate Brands and Personal Brands (SMX London 2013)
Social media has changed rapidly over the last five years. More and more brands have taken to social, the privacy of our information has drastically reduced and people are more willing to share information. This creates interesting problems and means ultimately the days of separating our “personal brands” from the businesses we work for is ending. So what does that mean for people and businesses? -
- Brand
- 18th Jul 2012
- 14 Comments
Using Competitions For Increased Traffic, Links and Brand Awareness
It’s Guest Post TimeToday Gaz Copeland of Stoked SEO takes us through the prize-winning world of online competitions, with all you need to know to run your first online draw. If you like the post then please send your answers on a postcard… or leave a comment below.
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- Brand
- 23rd Jul 2012
- 7 Comments
How Digital Marketing is Changing the Sports Industry
This week sees London host the long awaited Olympic Games. With the event being dubbed as the first truly Digital games, it got me thinking; Digital Marketing has truly changed the way sport is consumed, packaged and sold to consumers. Let’s take a closer look at what I mean.
