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This week sees London host the long awaited Olympic Games. With the event being dubbed as the first truly Digital games, it got me thinking; Digital Marketing has truly changed the way sport is consumed, packaged and sold to consumers. Let’s take a closer look at what I mean.
Today we welcome Amy Fowler onto the Koozai blog to talk about the complexities of dating Sheldon Cooper. Oh wait. It’s a different Amy Fowler, which is why we asked her to discuss the complicated world of having an online presence when someone famous shares the same name.
When is a fruit not a fruit? It struck me when sticking a hashtag on a tweet the other day – to some an Apple is a fruit second, and a gadget brand first. This is what great branding is all about! By leveraging your audience, you can create your own brand. Here’s what your business needs to know.
Believe it or not, women play an important role in the buying process, as we make up a majority of overall home and business expenditure. In fact, we are no longer a niche market that you can simply target by adding some pink and red colours to the campaign. In other words, your campaigns must be made and designed for women. Read more
The Internet influences a huge number of aspects of our day to day lives. We rely on it for work, play, education, information, socialising, shopping…you name it, the internet is there. Yet there was a time, not so long ago, where we did not have the internet. Which generation really has things better?
Reviews offer customers a way to find whether a product or service is worth buying or not. I personally always check for reviews online before purchasing a product or service, especially if it’s an expensive one and research confirm that I’m not alone; A Local Consumer Review (2012) study showed that for a staggering 72% of people, online reviews are as valuable as personal recommendations.
When you first think of Content Marketing, you probably think about how it can be used to help drive traffic to your site, increase brand awareness and promote your products or services to a wider or more targeted audience. Additionally, it can also help with Page One Domination – here’s how.
Before the 4th July 2013 most people (who could remember) knew Katie Hopkins as a former candidate on the BBC show The Apprentice in 2006. Of those of us who watched the show we remember her as the one we all enjoyed hating. She was the show’s villain for that series. Her outrageous claims on her CV that she would do anything to get what she wanted – including her husband whom she stole from his ex-wife, did little to warm the hearts of Sir Alan Sugar or the TV audience.
In our biggest Infographic ever we look at over 65 books that have inspired and helped the Koozai team. Covering all the key digital marketing disciplines – SEO, PPC, Analytics, Content Marketing, Branding and Social Media as well as topics including Psychology, Web Theory and Personal Development, there’s an amazing book here for everyone.
Gamification isn’t a brand new concept and has been around for quite a while now. I’m pretty sure you have heard of it; however for those who haven’t, you’re not alone. Research conducted by Upstream in 2012 revealed a worrying fact; two-thirds of marketers don’t know what the term gamification really means.