We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
As of early December 2011 .XXX domains have been on “general sale” and with this release many businesses have been left pondering whether or not they should be buying this version of their domain.
You might be surprised at just how much information is indexed on Google for your name. There’s a good chance that you put some of this information online yourself, but there is also a good chance that some of it doesn’t even relate to you and is for someone else with the same name. You might even find that actually there is nothing related to you at all on Google when searching for your name and the results page is taken up by information about others with the same name.
For brands, working with bloggers to enhance or your reputation isn’t exactly anything new. However it’s continued usage is a testament to how effective, powerful and influential it can be when writing positive comments or posts about a specific brand or their products and services.
Recent data from Technorati’s State of the Blogosphere 2011 has revealed that blogging about brands is more popular than ever. However, the relationship between brands and bloggers could be improved somewhat, to allow for better online PR and user engagement.
Alongside “SEO is dead” posts (we’ll get to them another day) the other thing I hear constantly is that SEO ruined the Internet. Their argument for this is that through the pursuit of adding keywords, gathering links and leaving web footprints, that the online environment is worse because of SEO. In reality SEO has helped the web in a lot of ways, and you don’t have to look far to find the real offenders who are damaging the Internet, with the term digital marketing being dragged through the mud in so many places. In this article I share the worst offenders in my opinion.
This post isn’t going to go into detail talking about what SEO is, or what PR is, it’s about what each practice can learn from each other. Read more
How confident are you that you can prevent negative mentions in the future?
This blog post will teach you how the biggest brands in the world achieve this and, more importantly, how you can do it.
According to Google’s Blog, the tool has been created in light of the way information about anyone can be published on the web with consummate ease. Google have created the tool to help monitor you online identity, however will this latest tool allay privacy fears or simply enhance them?
From malware to spam emails, the number of ways to scam people online is growing everyday. It’s an area that’s been covered in depth on multiple occasions, with many articles explaining step by step exactly how spammers succeed. Which begs the question, does talking about spammers only encourage more people to do it?
Last week I attended the Spring Symposium with MarkMonitor at the Museum of London, where the main topic of discussion is brands and how to protect your brand online.
Some very interesting presentations and a lot of the information was new to me, having not worked directly on a site that would suffer with counterfeit products being sold on domains pretending to be the actual brand.
What I want to discuss in my post here though is one area that really caught my attention; the expansion of new Generic Top Level Domains (gTLDs). gTLDs will allow companies to turn their brands into domains (.brand/company name). They will also allow companies to create broad product groups like .finance, .bank or .shop.
The internet industry are calling gTLDs ‘dotBrand’ and are set to fundamentally change the internet and how websites do business online.
Social Media really kicked off back in 2004 when Facebook and MySpace (2006) came onto our radars, but who would have thought it would be as bigger part of our daily lives as it is now?
It is not only dominating our lives personally, for businesses, social media has formed part of their marketing strategy in more ways than one and this continues to be more and more apparent as the years go on.
Protecting brands online isn’t just reserved for businesses. Charities are branded too. Does your charity rank for its brand name, the cause it fights for and its latest campaign? And why does that even matter? Let’s find out!