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That’s how many people helped me when all I did was ask. Friends, family, colleagues and even people I had never met all pledged their time to help with a challenge. This speaks volumes about the power of people, and how by asking for help, you can achieve amazing things.
In our biggest Infographic ever we look at over 65 books that have inspired and helped the Koozai team. Covering all the key digital marketing disciplines – SEO, PPC, Analytics, Content Marketing, Branding and Social Media as well as topics including Psychology, Web Theory and Personal Development, there’s an amazing book here for everyone.
It’s Guest Post Time!
Today we welcome Amy Fowler onto the Koozai blog to talk about the complexities of dating Sheldon Cooper. Oh wait. It’s a different Amy Fowler, which is why we asked her to discuss the complicated world of having an online presence when someone famous shares the same name.
I’ve had a few rants recently… ok make that a lot. So today’s post is something totally different; a sunshine, lollypops and puppy dogs post compared to my recent ones. And why not? When writing a post about the digital marketing community it’s hard not to smile, and that’s what I want to celebrate today.
No rants. Honest.
Reviews offer customers a way to find whether a product or service is worth buying or not. I personally always check for reviews online before purchasing a product or service, especially if it’s an expensive one and research confirm that I’m not alone; A Local Consumer Review (2012) study showed that for a staggering 72% of people, online reviews are as valuable as personal recommendations.
Do you remember the Three Billy Goats Gruff?
Depending on which story you read, these intrepid explorers risked their lives crossing a bridge which happened to house a rather hungry troll. You can read the story here if you fancy, but the long and short of it is (spoiler alert) the troll gets owned by the largest billy goat, and the three brothers spend eternity chomping on sweet, green grass.
I have seen several cases recently debating that social media should or should not be used in the workplace and each debate raises interesting points for and against. Read more
* Now that I have your attention, the ‘stat’ in the title is correct for the purpose of this post. It is based on the 125 brands who came top in the Sunday Times Best Companies to Work For in 2012. Read on to find out more….
A recent Econsultancy post about search engine ranking factors in the UK suggested that “Top brands have a ranking advantage”. Although we have been aware that bigger brands have often dominated the SERPs in many industries, it’s becoming clear that they really do have the ability to perform well in rankings for generic keywords (not just brand terms) above others in the same industry whose brands may not be as established. Read more