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Brand Blog Posts
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- Brand
- 21st May 2013
- Comment
The Cambridge Satchel Company: The Social Object Master Class
Or How The Cambridge Satchel Company Succeeded In Spite Of (And With Some Help From) Google. Right now Google can play a massive part in small business success and failure, so to understand the role they play I thought I’d take a look at one recent success story and the role Google played and the extent the business helped themselves. -
- Brand
- 16th May 2013
- 1 Comment
The Death of Corporate Brands and Personal Brands (SMX London 2013)
Social media has changed rapidly over the last five years. More and more brands have taken to social, the privacy of our information has drastically reduced and people are more willing to share information. This creates interesting problems and means ultimately the days of separating our “personal brands” from the businesses we work for is ending. So what does that mean for people and businesses? -
- Brand
- 25th Apr 2013
- 4 Comments
Customer Feedback Attack - Why Your Business Needs Criticism
Customer feedback is one of the most important tools at your disposal. It’s an opportunity to get real people’s responses to your services, your brand and your products. It’s a free, open forum for your customers to speak their minds – and whether positive or negative, customer feedback is a huge asset. -
- Brand
- 5th Apr 2013
- 2 Comments
Marketing Advice For A New Website: Starting From The Ground Up
It can be difficult for a new website to get off the ground and get noticed, especially if there is no prior platform for promotion, for example if the new website owners already have a good web presence and following to help with the initial promotion. If the idea for the website is new, it is often difficult to capitalise on existing search volume for industry related keywords. -
- Brand
- 2nd Apr 2013
- 6 Comments
The Power Of Product Descriptions And How To Write Them
Following on from my previous blog post which talked about the positive effect of online reviews on our purchase decision-making process, today I’m going to have a look at the importance of product descriptions. -
- Brand
- 26th Mar 2013
- 2 Comments
When a website goes up for sale it’s often difficult to put a true value on the business. Is the business sustainable? Does it have a healthy link profile? How much is the search engine traffic worth? These are all questions which will crop up in the buying process and in this guide we will help you calculate the true worth of a website. -
- Brand
- 7th Mar 2013
- 14 Comments
How To Start Getting Reviews From Your Customers
Reviews offer customers a way to find whether a product or service is worth buying or not. I personally always check for reviews online before purchasing a product or service, especially if it’s an expensive one and research confirm that I’m not alone; A Local Consumer Review (2012) study showed that for a staggering 72% of people, online reviews are as valuable as personal recommendations. -
- Brand
- 4th Mar 2013
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The Rise of TV Advertising for Internet Businesses
Lately there has been a rise in the number of internet based businesses that are now advertising on TV with more appearing every day. These businesses operate in different industries and it’s not just limited to the web giants that likely have the marketing budget to create a successful TV campaign as well as having a strong web presence. -
- Brand
- 25th Feb 2013
- 2 Comments
How Social Media Has Changed The Way We Complain
Alternatively: Why All Companies Need To Be On Top Of Their Game 24hrs a Day in The Modern World.Back in the good old days before the internet and social media there weren’t that many places you could complain, certainly not that publicly anyway.
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- Brand
- 20th Feb 2013
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The Ultimate Guide to Online Reputation Monitoring
It’s Guest Post Time!If left uncontrolled, it’s very easy for online mentions to damage a brand very quickly. That’s why we love this Infographic by Trackur and Avalaunch Media as it offers a guide to why reputation monitoring is so important and the steps you need to take.
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- Brand
- 18th Feb 2013
- 2 Comments
How to Target a Female Audience in your Marketing Campaigns
Believe it or not, women play an important role in the buying process, as we make up a majority of overall home and business expenditure. In fact, we are no longer a niche market that you can simply target by adding some pink and red colours to the campaign. In other words, your campaigns must be made and designed for women. Read more
