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Today we welcome a post from Text Marketer – a Koozai client that lives and breathes SMS marketing - who take a deeper look at effective ways of maintaining customers.
In today’s business landscape, returning customers are absolutely vital. Whilst much of your marketing efforts will no doubt be aimed at enticing new customers and clients, ensuring your existing customers return will be far more cost-effective and a great deal easier.
With the launch of instant previews for natural search results in November last year, and previews now being shown for paid search results (reported in March 2011: Page Previews in AdWords – Quality is Key) Google have now introduced a neat little tool held within your Webmaster Tools account.
Have you ever thought about whether or not the visitors to your website can view your content in the best way? Most businesses ensure that their website is tested on different browsers to ensure it is accessible and the usability is not compromised if a user does not have the latest software, but following initial testing, have you ever analysed the actual capabilities of your users browsers? Finding out the percentage of your users that are on Internet Explorer compared to Firefox, or how many of your users have Java enabled functionality can be very handy when making decisions about the coding of your website.
Luckily, Google Analytics can give you all sorts of statistics to really help you understand what your users are browsing with and how they may see your website. So here’s how: