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Usability Blog Posts

  • Tara West
    SEO for Fashion Ecommerce - A Comparison of Littlewoods, Look Again and La Redoute

    CatwalkThe opportunity for fashion retailers to appeal to consumers through ecommerce is something most can not afford to pass up, with 32% of online fashion consumers making a purchase at least once a month (Drapers). With this in mind, it is extremely important to stand out in this saturated market place and optimising your ecommerce platform for search engines is one way to do this.

    This post looks briefly at the on-page SEO strategies of three fashion ecommerce sites (Look AgainLittlewoods and La Redoute) and how they compare to one another.

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  • Andrew Tonks
    Optimising Your Site for iPads and Tablets

    IpadOne of my favourite gadgets is my iPad, I love working on it or generally just surfing the web. Unfortunately one of the gripes I have about using it is the seemingly endless number of sites out there that are poorly optimised for tablets.

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  • Tom Howlett
    How to Determine the Strengths and Weaknesses of Your Website's Architecture

    ArchitectureThe architecture of a website is an integral part of creating a quality site that is user and search engine friendly. You should consider the architecture from the very beginning, identifying how the user and search engine will navigate your pages. Users want a clean, simple to use interface and to be able to easily find what they are looking for. Search engines like to experience concise and well structured code, a clear navigation and pages where the subject is easily identifiable. Read more

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