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Usability Blog Posts

  • Tara West
    SEO for Fashion Ecommerce - A Comparison of Littlewoods, Look Again and La Redoute

    CatwalkThe opportunity for fashion retailers to appeal to consumers through ecommerce is something most can not afford to pass up, with 32% of online fashion consumers making a purchase at least once a month (Drapers). With this in mind, it is extremely important to stand out in this saturated market place and optimising your ecommerce platform for search engines is one way to do this.

    This post looks briefly at the on-page SEO strategies of three fashion ecommerce sites (Look AgainLittlewoods and La Redoute) and how they compare to one another.

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  • Andrew Tonks
    Optimising Your Site for iPads and Tablets

    IpadOne of my favourite gadgets is my iPad, I love working on it or generally just surfing the web. Unfortunately one of the gripes I have about using it is the seemingly endless number of sites out there that are poorly optimised for tablets.

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  • Anna Lewis

    Have you ever thought about whether or not the visitors to your website can view your content in the best way? Most businesses ensure that their website is tested on different browsers to ensure it is accessible and the usability is not compromised if a user does not have the latest software, but following initial testing, have you ever analysed the actual capabilities of your users browsers? Finding out the percentage of your users that are on Internet Explorer compared to Firefox, or how many of your users have Java enabled functionality can be very handy when making decisions about the coding of your website.

    Luckily, Google Analytics can give you all sorts of statistics to really help you understand what your users are browsing with and how they may see your website. So here’s how:

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  • Text Marketer
    Customer Retention Strategies: What Are They and How Will Your Website Benefit?

    CarrotToday we welcome a post from Text Marketer – a Koozai client that lives and breathes SMS marketing -  who take a deeper look at effective ways of maintaining customers.

    In today’s business landscape, returning customers are absolutely vital. Whilst much of your marketing efforts will no doubt be aimed at enticing new customers and clients, ensuring your existing customers return will be far more cost-effective and a great deal easier.

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  • Tom Howlett
    How to Determine the Strengths and Weaknesses of Your Website's Architecture

    ArchitectureThe architecture of a website is an integral part of creating a quality site that is user and search engine friendly. You should consider the architecture from the very beginning, identifying how the user and search engine will navigate your pages. Users want a clean, simple to use interface and to be able to easily find what they are looking for. Search engines like to experience concise and well structured code, a clear navigation and pages where the subject is easily identifiable. Read more

  • Gemma Holloway
    Why Analytics Should Be Part Of Your SEO Strategy

    Analytics InsightsAs the SEO industry progresses it’s becoming less about ticking boxes and more about providing a better experience for your users. To do this, the first place you need to start is with Analytics – it’s fundamental to a successful SEO campaign.

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  • Dean Marsden
    Redesigning Your Website? Think About Conversions!

    Rebuilding a WebsiteChoosing to redesign your website isn’t a decision you should just make because you feel it needs to be updated. Many of your visitors may be put off by the change, so it’s important to make the redesign worthwhile – and that means having conversions at the forefront of your mind.

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  • Dean Marsden
    How to Make Your Video And Images Responsive

    Video and Images in Responsive DesignAs digital marketers, hopefully you’ve heard a lot making websites responsive. Responsive website design is the best way right now to have a website that performs well on mobile devices and performs well in the search engines.

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  • Ali Moghadam
    Ecommerce Sites: Pet Peeves and How to Fix Them

    Angry BusinessmanShopping online – I love it. Be it for therapy, for fun or for gifts, it’s faster and cheaper than traipsing through towns and shopping centres. But it’s not without annoyances – in this post, I’m going to talk about what gets my goat when shopping online and how ecommerce sites can help their customers get to the checkout.

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  • Gemma Holloway
    How To Use Google Analytics For Customer Satisfaction

    User SatisfactionThe key to a successful website is a satisfied user. You can have all of the users on the internet arriving at your website but unless you can make them happy once they get there, they aren’t going to stay on site, they won’t convert and you can bet your bottom dollar they certainly won’t return.

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