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Usability Blog Posts
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- SEO
- 21st Jul 2011
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SEO for Fashion Ecommerce - A Comparison of Littlewoods, Look Again and La Redoute
The opportunity for fashion retailers to appeal to consumers through ecommerce is something most can not afford to pass up, with 32% of online fashion consumers making a purchase at least once a month (Drapers). With this in mind, it is extremely important to stand out in this saturated market place and optimising your ecommerce platform for search engines is one way to do this.This post looks briefly at the on-page SEO strategies of three fashion ecommerce sites (Look Again, Littlewoods and La Redoute) and how they compare to one another.
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- Analytics
- 19th Dec 2011
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Optimising Your Site for iPads and Tablets
One of my favourite gadgets is my iPad, I love working on it or generally just surfing the web. Unfortunately one of the gripes I have about using it is the seemingly endless number of sites out there that are poorly optimised for tablets. -
- Analytics
- 7th Jun 2011
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Can Your Visitors View Your Website?
Have you ever thought about whether or not the visitors to your website can view your content in the best way? Most businesses ensure that their website is tested on different browsers to ensure it is accessible and the usability is not compromised if a user does not have the latest software, but following initial testing, have you ever analysed the actual capabilities of your users browsers? Finding out the percentage of your users that are on Internet Explorer compared to Firefox, or how many of your users have Java enabled functionality can be very handy when making decisions about the coding of your website.
Luckily, Google Analytics can give you all sorts of statistics to really help you understand what your users are browsing with and how they may see your website. So here’s how:
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- Analytics
- 20th Feb 2012
- 3 Comments
Customer Retention Strategies: What Are They and How Will Your Website Benefit?
Today we welcome a post from Text Marketer – a Koozai client that lives and breathes SMS marketing - who take a deeper look at effective ways of maintaining customers.In today’s business landscape, returning customers are absolutely vital. Whilst much of your marketing efforts will no doubt be aimed at enticing new customers and clients, ensuring your existing customers return will be far more cost-effective and a great deal easier.
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- Analytics
- 16th Jan 2012
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How to Determine the Strengths and Weaknesses of Your Website's Architecture
The architecture of a website is an integral part of creating a quality site that is user and search engine friendly. You should consider the architecture from the very beginning, identifying how the user and search engine will navigate your pages. Users want a clean, simple to use interface and to be able to easily find what they are looking for. Search engines like to experience concise and well structured code, a clear navigation and pages where the subject is easily identifiable. Read more -
- Paid Search
- 4th Jul 2011
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Instant Previews - Have You Checked Your Site?
With the launch of instant previews for natural search results in November last year, and previews now being shown for paid search results (reported in March 2011: Page Previews in AdWords – Quality is Key) Google have now introduced a neat little tool held within your Webmaster Tools account.The Instant Previews Tool allows you to see how your page will look in a preview state and any errors. Read more
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- Analytics
- 19th Nov 2012
- 4 Comments
The Goatee's Gotta Go - How To Keep Your Site Stylish
SPOILER ALERT – Bruce Willis is a ghost. Actually, I knew some people that when Sixth Sense came out on video, went into Blockbuster and put stickers on the back of every copy, a move that was simultaneously comedy genius yet cruel. But I digress, as usual.Let me try again.
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- Analytics
- 30th Oct 2012
- 4 Comments
ASL? Grumpy SEO#2 - Old Days Of The Web
[Buffering…]
Ah, we have it easy these days don’t we? Smartphones, laptops, netbooks, desktops,apps, iPhones (or Android devices for those with more sense), fibre-optic broadband, video on demand, music on demand, Google Maps, social stuff 24/7…But when I was a lad…all this were nothing but fields…or something.
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- Analytics
- 17th Sep 2012
- 18 Comments
24 Moans About Web Design & Usability From a Grumpy SEO
Us English love a good moan; the weather’s too hot, the weather’s too cold, summer’s over already, the banks have ruined the economy, etc. I confess I also partake in a good old whinge on an increasingly frequent basis as the years tick by.
