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Usability Blog Posts

  • Andy Killworth
    24 Moans About Web Design & Usability From a Grumpy SEO

    A Grumpy Old ManUs English love a good moan; the weather’s too hot, the weather’s too cold, summer’s over already, the banks have ruined the economy, etc. I confess I also partake in a good old whinge on an increasingly frequent basis as the years tick by.

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  • Andy Killworth
    ASL? Grumpy SEO#2 - Old Days Of The Web

    Ah, we have it easy these days don’t we? Smartphones, laptops, netbooks, desktops,apps, iPhones (or Android devices for those with more sense), fibre-optic broadband, video on demand, music on demand, Google Maps, social stuff 24/7…

    But when I was a lad…all this were nothing but fields…or something.

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  • Gemma Holloway
    Why Analytics Should Be Part Of Your SEO Strategy

    Analytics InsightsAs the SEO industry progresses it’s becoming less about ticking boxes and more about providing a better experience for your users. To do this, the first place you need to start is with Analytics – it’s fundamental to a successful SEO campaign.

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  • Andy Killworth
    The Goatee's Gotta Go - How To Keep Your Site Stylish

    Andy K MulletSPOILER ALERT – Bruce Willis is a ghost. Actually, I knew some people that when Sixth Sense came out on video, went into Blockbuster and put stickers on the back of every copy, a move that was simultaneously comedy genius yet cruel. But I digress, as usual.

    Let me try again.

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  • Dean Marsden
    Redesigning Your Website? Think About Conversions!

    Rebuilding a WebsiteChoosing to redesign your website isn’t a decision you should just make because you feel it needs to be updated. Many of your visitors may be put off by the change, so it’s important to make the redesign worthwhile – and that means having conversions at the forefront of your mind.

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  • Text Marketer
    Customer Retention Strategies: What Are They and How Will Your Website Benefit?

    CarrotToday we welcome a post from Text Marketer – a Koozai client that lives and breathes SMS marketing -  who take a deeper look at effective ways of maintaining customers.

    In today’s business landscape, returning customers are absolutely vital. Whilst much of your marketing efforts will no doubt be aimed at enticing new customers and clients, ensuring your existing customers return will be far more cost-effective and a great deal easier.

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  • Gemma Holloway
    How To Use Google Analytics For Customer Satisfaction

    User SatisfactionThe key to a successful website is a satisfied user. You can have all of the users on the internet arriving at your website but unless you can make them happy once they get there, they aren’t going to stay on site, they won’t convert and you can bet your bottom dollar they certainly won’t return.

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  • Anna Lewis

    Have you ever thought about whether or not the visitors to your website can view your content in the best way? Most businesses ensure that their website is tested on different browsers to ensure it is accessible and the usability is not compromised if a user does not have the latest software, but following initial testing, have you ever analysed the actual capabilities of your users browsers? Finding out the percentage of your users that are on Internet Explorer compared to Firefox, or how many of your users have Java enabled functionality can be very handy when making decisions about the coding of your website.

    Luckily, Google Analytics can give you all sorts of statistics to really help you understand what your users are browsing with and how they may see your website. So here’s how:

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  • Tara West
    SEO for Fashion Ecommerce - A Comparison of Littlewoods, Look Again and La Redoute

    CatwalkThe opportunity for fashion retailers to appeal to consumers through ecommerce is something most can not afford to pass up, with 32% of online fashion consumers making a purchase at least once a month (Drapers). With this in mind, it is extremely important to stand out in this saturated market place and optimising your ecommerce platform for search engines is one way to do this.

    This post looks briefly at the on-page SEO strategies of three fashion ecommerce sites (Look AgainLittlewoods and La Redoute) and how they compare to one another.

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  • Andrew Tonks
    Optimising Your Site for iPads and Tablets

    IpadOne of my favourite gadgets is my iPad, I love working on it or generally just surfing the web. Unfortunately one of the gripes I have about using it is the seemingly endless number of sites out there that are poorly optimised for tablets.

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