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Analytics Blog Posts

  • Emma North
    Making the Best of a Bad Situation – Surviving (not provided) Keywords in Google Analytics

    Classified & Confidential - Keywords Not ProvidedAny user of Google Analytics will understand the value of knowing what keywords bring in your organic traffic. However, we can no longer ignore the dramatic and unwavering increase in the number of “(not provided)” keywords, making it more difficult than ever to effectively analyse our organic traffic.
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  • Laura Phillips
    Over 100 More Tips From Conversion Conference London 2012 (Day 2) #convconf

    Today was day two of the Conversion Conference in London and it was another excellent line-up with great tips on user testing and gaining every last bit of value from a website. I’ve compiled my favourite take-aways below and it’s another epic list that shows the wealth of great advice on show.

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  • Laura Phillips
    Over 100 Tips From Conversion Conference London 2012 Day 1 #convconf

    Conversion ConferenceToday we attended the Conversion Conference conference which is dedicated to anyone wanting to achieve maximum ROI from their online campaigns. Internationally renowned experts help us learn how to improve sales and increase site conversion rates. Here’s a quick overview of the main points from Day One.

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  • Andy Killworth
    The Goatee's Gotta Go - How To Keep Your Site Stylish

    Andy K MulletSPOILER ALERT – Bruce Willis is a ghost. Actually, I knew some people that when Sixth Sense came out on video, went into Blockbuster and put stickers on the back of every copy, a move that was simultaneously comedy genius yet cruel. But I digress, as usual.

    Let me try again.

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  • Dean Marsden
    Why Is Conversion Rate Optimisation (CRO) Overlooked?

    Conversion TestingIf you’re reading this post you are probably either someone who doesn’t know much about Conversion Rate Optimisation (CRO) and are keen to know more about how you can implement it on your site or you are a specialist in the CRO field looking to help my cause to make more people aware of CRO and the potential increases in profit margins that can be achieved.
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  • Andy Killworth
    ASL? Grumpy SEO#2 - Old Days Of The Web

    WWW.[Buffering…]
    Ah, we have it easy these days don’t we? Smartphones, laptops, netbooks, desktops,apps, iPhones (or Android devices for those with more sense), fibre-optic broadband, video on demand, music on demand, Google Maps, social stuff 24/7…

    But when I was a lad…all this were nothing but fields…or something.

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  • Anna Lewis
    Top Ten Best Web Analytics Resources

    WritingI’m going to share my top analytics resources with you to help you find valuable sources of web analytics information. These relate to both Google Analytics and web analytics in general.

    I’m sure everyone has their favourite resources for the areas they work in, but sometimes it’s hard to find new ones that you know you can trust. The lists below are the websites or people I read and use most often. I’ve also included a link to a post on each site so that you can quickly see what they are like and decide whether to bookmark them straight away. Read more

  • Mike Essex
    We Are All Psychologists Now: How The Web Became About Your Mind Not Your Money

    Blotch TestThere have never been more ways to understand human psychology, or a bigger desire to do so. There are now books for fat people, thin people, smokers, romantics, pickup artists, you name it. You can buy a book on how to stop procrastinating, and also a book on why you should procrastinate. Every possible side of every argument is at your fingertips, and people are devouring them at a rapid pace.

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  • Andy Killworth
    24 Moans About Web Design & Usability From a Grumpy SEO

    A Grumpy Old ManUs English love a good moan; the weather’s too hot, the weather’s too cold, summer’s over already, the banks have ruined the economy, etc. I confess I also partake in a good old whinge on an increasingly frequent basis as the years tick by.

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  • Anna Lewis
    #BrightonSEO Quickfire Analytics – 7 Freebies in 7 Minutes

    Anna Lewis Brighton SEO TalkAs this post goes live, I am talking at BrightonSEO. It’s the end of the day, there have been many fantastic talks so far, the sun is setting over a beautiful horizon, the people of Brighton are moving from work to bar… I’m getting off topic!

    This post covers everything I talked about and probably has more detail than the talk itself. I’ve even included links to 11 custom reports or dashboards that you can use yourself. Yes, I really am that kind (sometimes)!
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  • Tara West
    Conversion Rate Optimisation Tips for All Websites

    Landing PageConversion rate optimisation might be seen as a separate specialism from SEO, but it’s clear that CRO is fundamental for a truly successful SEO project. It’s all very well bringing in shed-loads of relevant traffic but if that traffic isn’t resulting in conversions and making some mulah, your client will soon be questioning the ROI you’re bringing them.

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