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Analytics Blog Posts
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- Analytics
- 19th Dec 2011
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Optimising Your Site for iPads and Tablets
One of my favourite gadgets is my iPad, I love working on it or generally just surfing the web. Unfortunately one of the gripes I have about using it is the seemingly endless number of sites out there that are poorly optimised for tablets. -
- Analytics
- 7th Dec 2011
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What are the Benefits of Google Analytics Ecommerce Tracking?
If you have a website that sells products this post is here to help you understand the benefits of adding Google Analytics Ecommerce tracking to your site.Simply put, just adding a small amount of extra code in the back end of your site will allow you to gather data to see which traffic sources have been most profitable. This then enables you to work out your marketing ROI very easily. Who would say no to that kind of data?!
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- Analytics
- 24th Nov 2011
- 2 Comments
Exciting Real Time Search Results in Google Analytics
One of the recent new additions to Google Analytics is Real Time reports, an exciting place to see how many people are on your site right now! To see the data go to the Home tab and it is the first option on the left called Real-Time (Beta).What can the Real Time Report be used for?
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- Analytics
- 18th Nov 2011
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The Importance of Conversion Rate Optimisation
What is Conversion Rate Optimisation?Conversion Rate Optimisation (CRO) is the process of improving the ratio of conversions to traffic on a website. For example if your website is receiving 1,000 visitors per month and 10 of them buy your product, you have a conversion rate of 1%. Using CRO, one would look to steadily improve the conversion rate, without specifically looking to develop inbound traffic.
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- Analytics
- 17th Nov 2011
- 2 Comments
5 Ways To Generate More eCommerce Conversions This Christmas
With the amount of Christmas online spending continuing to grow each year and the competition in the search results being at its most intense, what can you do to make sure you increase your sales and take a bigger slice of that Christmas spend? -
- Analytics
- 18th Oct 2011
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Should You Invest in a Mobile Website or App?
Have you thought about how much of your revenue comes from mobile? If your website is optimised for mobiles then chances are you’ve looked at some statistics, but how much could you be making if your site was actually properly optimised for mobiles?The data can really show you how well your current site is optimised on mobiles and what potential there is to improve the revenue from mobiles. So here’s how to find out if it’s worth it to you!
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- Analytics
- 4th Oct 2011
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Google Analytics Developments - September 2011
Google are working very hard on new developments at the moment and as a result we have seen a number of updates in Google Analytics, including a whole new service and some exciting extra reports. I’m going to give you an overview of the updates that have happened most recently: real time reporting, SEO reporting from Google Webmaster Tools and Google Analytics Premium Service. -
- Analytics
- 29th Sep 2011
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New London Google Office - Learn with Google Day
You know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden… -
- Analytics
- 21st Sep 2011
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Making Money with Multi Channel Funnels from Think Visibility 6
At Think Visibility 6 I gave my first conference presentation, covering the topic of Making Money with Multi Channel Funnels, the new functionality in Google Analytics. So this should be beneficial to anyone who wants to know more about Multi Channels Funnels.I’ve included the slides and everything I spoke about as well as everything I forgot to mention. I’m going to argue that I was sticking to the five minutes I was given, but I’d forgotten that rules can be ignored when Dom sets them!
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- Analytics
- 31st Aug 2011
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Why You Should Measure All of Your Goals in an A/B Test
Google Website Optimiser is suitable for reporting on the statistics of one specific goal for your average A/B test, however it’s highly likely that any tests you’re running will affect other conversions you’ve set up on your website. The guide below will show you how and why to view all of your goals from each test variation page. -
- Analytics
- 25th Aug 2011
- 2 Comments
Introduction to Multi Channel Funnels
Google have announced that multi channel funnels are now available in every profile. This functionality is a whole new area within the updated interface that enables you to see each touch point on the site before a conversion.Previously data in Google Analytics only reported on the last click before a conversion, which meant that if people found your site through social media, or long tail organic searches but came back to your site via a brand search the conversion would only have been attributed to the brand search.
