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In July 2012, Google announced a new way to do remarketing which will make it much easier for advertisers to take advantage of this fantastic marketing channel. The new method for remarketing is much smarter and more powerful way, which allows you to create advanced strategies with just one piece of code.
Advanced segments in Google Analytics are one of the most valuable tools to anyone looking to understand their website performance better. If you’ve not used them before I recommend you check out my how to set up advanced segments guide first. This post includes some of my favourite segments, why they’re useful and a link so that you can use them in your Google Analytics account too. Read more
Having AdWords data in Google Analytics is very valuable, but how do you get it? This post is going to show you how to link your AdWords and Analytics accounts so that you see the data in each. I’ll also answer some common questions, such as: why are my AdWords keywords not showing in Google Analytics? What is (not set) in Analytics? What is automatic campaign tagging? And more! Read more
As this post goes live I am presenting on Overlooked, Underloved & Unknown Analytics at SMX London 2012. I wanted to share my slides and resources as there’s a lot of information in them and I only have 12 minutes to cover it all! I’ve also set up custom reports and dashboards which are linked to here.
Data is the sole method through which one can make any assessment as to the success of an SEO campaign. The kind of in depth data analysis facilitated by Google Analytics and other tools is one of the core components that differentiate digital marketing from offline marketing and TV advertising. It is also both intrinsic to the success of a campaign and the strongest selling point for any honest agency.
First Google siphoned off keyword data from Analytics, with (not provided) becoming the top referring term for many site owners overnight. Now Mozilla are getting involved, with their Firefox browser encrypting search queries behind a HTTPS connection. So what does this mean for Analytics users?
Not all that long ago, Google announced that they would be removing keyword data from Analytics to protect signed-in users. Now, in the very same piece of software, website owners are able to see who exactly has linked to their site – including social profile details. Understandably, some industry folk are crying foul play on this particular move. So, is this another case of double standards from the search giant?
The addition of Social Reports represents a major update for Google Analytics. At first glance there’s some useful data that can help you work out a better ROI for social media than ever before. UPDATE: Backlink data has now also been added!
In March 2011 Google introduced a new interface for Google Analytics. Over a year later the new interface has just had the addition of what seem to be the finishing touches. Read more