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Analytics Blog Posts
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- Analytics
- 15th May 2012
- 3 Comments
Anna Lewis on Overlooked, Underloved & Unknown Analytics at #smxlondon 2012
As this post goes live I am presenting on Overlooked, Underloved & Unknown Analytics at SMX London 2012. I wanted to share my slides and resources as there’s a lot of information in them and I only have 12 minutes to cover it all! I’ve also set up custom reports and dashboards which are linked to here. -
- Analytics
- 14th May 2012
- 1 Comment
Data is the sole method through which one can make any assessment as to the success of an SEO campaign. The kind of in depth data analysis facilitated by Google Analytics and other tools is one of the core components that differentiate digital marketing from offline marketing and TV advertising. It is also both intrinsic to the success of a campaign and the strongest selling point for any honest agency. -
- Analytics
- 10th May 2012
- 7 Comments
Firefox "Burn" Millions Of Website Owners
First Google siphoned off keyword data from Analytics, with (not provided) becoming the top referring term for many site owners overnight. Now Mozilla are getting involved, with their Firefox browser encrypting search queries behind a HTTPS connection. So what does this mean for Analytics users? -
- Analytics
- 9th May 2012
- 1 Comment
Does Google Have Double Standards When it Comes to Privacy?
Not all that long ago, Google announced that they would be removing keyword data from Analytics to protect signed-in users. Now, in the very same piece of software, website owners are able to see who exactly has linked to their site – including social profile details. Understandably, some industry folk are crying foul play on this particular move. So, is this another case of double standards from the search giant? -
- Analytics
- 27th Apr 2012
- 3 Comments
Google Analytics Social Reports Explored
The addition of Social Reports represents a major update for Google Analytics. At first glance there’s some useful data that can help you work out a better ROI for social media than ever before. UPDATE: Backlink data has now also been added! -
- Analytics
- 20th Apr 2012
- 3 Comments
The New Google Analytics is Finally Ready!
In March 2011 Google introduced a new interface for Google Analytics. Over a year later the new interface has just had the addition of what seem to be the finishing touches. Read more
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- Analytics
- 16th Apr 2012
- 17 Comments
15 Ways to Sell or Promote your Products Online
If you run a large ecommerce website or just sell products online in your spare time at home, there have never been a greater number of places to promote or even sell your products online. -
- Analytics
- 27th Mar 2012
- 4 Comments
Setting Up and Using Custom Reports in Google Analytics
Installing Google Analytics tracking code on your site is not the sign of a mission accomplished, it’s the start of a journey into unravelling the data behind your site. From here you can work out how to improve it to increase the return from your site.One simple way to make Google Analytics easy to use, in order to get the best data for what you need, is to set up a few custom reports with the data that you want. These can then be set up to show on dashboards when you log-in, so that all your key numbers are easily accessible and actionable.
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- Analytics
- 20th Mar 2012
- Comment
AdWords Segmentation Part 2 - Strategy and Conversion Analysis
Following on from my post about why segments are so beneficial and how to look at AdWords demographic data segments this post covers segments for analysing your strategy. This includes:- Destination URLs performance
- Placements
- Search Terms
- Conversion Name / Purpose
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- Analytics
- 5th Mar 2012
- 9 Comments
Advanced Analytics by Anna Lewis at Think Visibility 7
This weekend I had the pleasure of attending and speaking at the fantastic Think Visibility conference. Massive thanks to Dom and his amazing team for organising such a fun event. Read more -
- Analytics
- 20th Feb 2012
- 3 Comments
Customer Retention Strategies: What Are They and How Will Your Website Benefit?
Today we welcome a post from Text Marketer – a Koozai client that lives and breathes SMS marketing - who take a deeper look at effective ways of maintaining customers.In today’s business landscape, returning customers are absolutely vital. Whilst much of your marketing efforts will no doubt be aimed at enticing new customers and clients, ensuring your existing customers return will be far more cost-effective and a great deal easier.
