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With the amount of Christmas online spending continuing to grow each year and the competition in the search results being at its most intense, what can you do to make sure you increase your sales and take a bigger slice of that Christmas spend?
One aspect of a good website design and resulting conversion rate is to make sure your website’s most critical information and actions are placed in a visible location (without scrolling) when a user comes to your website. I will explain where this is and how its helps improve the return from your website.
This post is for people just starting to use Google Analytics, to take you through what you see and explain some terms that you may not have heard of if you’ve not used Google Analytics before. Some things make complete sense and others look like they make sense but are actually slightly different to what you expect.
With millions of websites on the internet offering us a wealth of information on all subject matters, how do you make yours stand out and capture the attention of visitors? The answer is layout and design.
We had a target to achieve as a company – by the end of March 2011 everyone working on PPC accounts was to have taken both the AdWords Fundamentals Exam and the AdWords Advanced Exam. In addition to this, I was also aiming to take the Google Analytics Individual Qualification. I’m very pleased to report that we all took the exams and passed, but this post is here to go in a bit more detail than that.
We now have 9 AdWords Qualified staff who work on clients PPC accounts and we also have me – a Google Analytics Qualified Individual to help the team out with all things analytical; although I have to admit they’re all pretty good without me, I’m just the one who gets excited about it and in to the really techy bits. I wanted to write this blog post to explain my experiences with the two exams – one was easier and the other harder than anticipated.
Google’s Website Optimiser isn’t exactly the most publicised or widely used tool; however it can potentially get you double the amount of website conversions without any further investment. You are probably thinking Great! I want to double my website’s conversions for no investment! Well, let me tell you how it works… Read more
As explained in my post about setting up Google Analytics, it is best to create a new Google Analytics account for each Top Level Domain. There are a number of reasons for doing this, including the fact that this allows you to analyse a website for another country separately in it’s own right.
However, sometimes you have a website that targets more than one country from just one Top Level Domain. This blog post is going to take you through some tips for using Google Analytics on a website like this so that you can get the most out of your data across multiple countries.
Firstly, with one domain, you will want just a single Google Analytics account with one UA number used across the site, so setting it up is nice and simple. The tips come in the form of advanced segments, multiple profiles and advanced filters to help you understand user interaction in each country.
Not everyone has time to log in to Google Analytics every day to check on their traffic, so how can you rest assured that your traffic won’t disappear while you’re not looking? This post is going to go over some useful tips and tricks for identifying problems with your Google Analytics tracking and how to make sure you are always aware of issues as and when they arise.
With all the hype about social media in the news at the moment everyone wants to know whether it would work for them or not, but how do you know? If you’re going to use social media you need to make sure that you measure everything before, during and after so that you can calculate the ROI and find out if it works for you.
You may have seen referral traffic from sites like Facebook and Twitter in your Google Analytics report, but not been able to understand the value of these visits. This post will take you through some simple steps to segment your Google Analytics data so that you can clearly see traffic from social media.
Back in December last year, we started looking for a more advanced solution for tracking and analysing the calls that are generated off the back of our website. The system that we were using had served its purpose but was lacking in the functionality that we needed to take our own marketing efforts forward.
How many times have you looked at a PPC ad and thought, “Wow, that has spent an awful lot over the past two months and we have only seen two online conversions”? My guess would be that most of us have said that at some stage. What AdWords conversion tracking does not currently tell us is how many people clicked on an ad and then picked up the phone.
Introducing Infinity Tracking! This great piece of software does just that but for all traffic sources. It tracks visitors back to the referral source, individual keyword and even match type and tells you what that visitor did on your site and whether they made a phone call to you.
Today we welcome a post from Text Marketer – a Koozai client that lives and breathes SMS marketing - who take a deeper look at effective ways of maintaining customers.
In today’s business landscape, returning customers are absolutely vital. Whilst much of your marketing efforts will no doubt be aimed at enticing new customers and clients, ensuring your existing customers return will be far more cost-effective and a great deal easier.