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Analytics Blog Posts

  • Gemma Holloway
    Google Analytics and Cookies - The Complete Guide

    Cookie DataIt is likely, whether you are in the industry or not, you have heard the term ‘cookie’ thrown around here and there – And unfortunately I don’t mean the chocolate chip kind.  A cookie is a small text file which is stored in your browser as a means of giving memory to browsers and servers.

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  • Tom Howlett
    How to Determine the Strengths and Weaknesses of Your Website's Architecture

    ArchitectureThe architecture of a website is an integral part of creating a quality site that is user and search engine friendly. You should consider the architecture from the very beginning, identifying how the user and search engine will navigate your pages. Users want a clean, simple to use interface and to be able to easily find what they are looking for. Search engines like to experience concise and well structured code, a clear navigation and pages where the subject is easily identifiable. Read more

  • Anna Lewis
    Getting Started Guide to Google Tag Manager for Google Analytics

    Google Tag ManagerWith a number of advancements in Google Analytics technology recently, I wanted to write this post to bring together how you can make the most of some of these new and exciting features through a simple implementation guide.

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  • Anna Lewis
    Top 10 Most Important Google Analytics Reports – Keyword Rankings Need Not Apply

    Google Analytics Important ReportsEver found yourself wondering where to go in Google Analytics? There is so much data available that you can sometimes get a little lost and not know what you should be focusing on; so this blog post is here to help you know the main areas to look at for the valuable information. This is particularly important now that some SEO tool companies are removing their rank tracking services – this post will help you identify data that is more valuable than rank reports!

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  • Anna Lewis
    Setting Up and Using Custom Reports in Google Analytics

    google analytics custom report - front imageInstalling Google Analytics tracking code on your site is not the sign of a mission accomplished, it’s the start of a journey into unravelling the data behind your site. From here you can work out how to improve it to increase the return from your site.

    One simple way to make Google Analytics easy to use, in order to get the best data for what you need, is to set up a few custom reports with the data that you want. These can then be set up to show on dashboards when you log-in, so that all your key numbers are easily accessible and actionable.

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  • Ned Poulter
    UX, CRO, SEO: What Does It All Mean And Where Does It All Come Together?

    User ExperienceNed Poulter looks at where the line falls between UX, CRO, SEO and many other web design disciplines whilst ultimately asking how you can leverage all of these aspects as somebody working in SEO.
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  • Anna Lewis
    Why Pivot Charts In Google Analytics Are Awesome, Including 10 Useful Examples

    Pivot TableIf you use Google Analytics but have never used the pivot chart, you’re missing out! There are some wonderful insights and cross-analysis opportunities that only a pivot can give you. Plus they’re actually not that hard to get your head round!

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  • Gemma Holloway
    The Business Benefits of Google Analytics

    Business Benefits

    Google Analytics doesn’t just provide you with website insights, it’s incredibly valuable to the commercial success of your business. From marketing campaign optimisation through to budget allocation, let’s take a look at how Google Analytics can benefit your business.

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  • Anna Lewis
    Top 15 Most Useful Advanced Segments in Google Analytics

    Google LogoAdvanced segments in Google Analytics are one of the most valuable tools to anyone looking to understand their website performance better. If you’ve not used them before I recommend you check out my how to set up advanced segments guide first. This post includes some of my favourite segments, why they’re useful and a link so that you can use them in your Google Analytics account too. Read more

  • Chris Simmance
    Server Response Codes And What They Mean

    404 error pageOver the life of a website you will be (if you manage it that is) presented with Server Response Codes or ‘HTTP Status Codes’ in regard to a lot of different elements of your site’s functionality and maintenance needs. Quite often these are the largely well-known codes such as 404 errors and 301′s, but there are a whole world of other response codes that you may be presented with when you work on a site.

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  • Anna Lewis
    Understanding Basic Google Analytics Terminology

    This post is for people just starting to use Google Analytics, to take you through what you see and explain some terms that you may not have heard of if you’ve not used Google Analytics before. Some things make complete sense and others look like they make sense but are actually slightly different to what you expect.

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