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As this post goes live, I am talking at BrightonSEO. It’s the end of the day, there have been many fantastic talks so far, the sun is setting over a beautiful horizon, the people of Brighton are moving from work to bar… I’m getting off topic!
This post covers everything I talked about and probably has more detail than the talk itself. I’ve even included links to 11 custom reports or dashboards that you can use yourself. Yes, I really am that kind (sometimes)!
Ever found yourself wondering where to go in Google Analytics? There is so much data available that you can sometimes get a little lost and not know what you should be focusing on; so this blog post is here to help you know the main areas to look at for the valuable information. This is particularly important now that some SEO tool companies are removing their rank tracking services – this post will help you identify data that is more valuable than rank reports!
Google Analytics doesn’t just provide you with website insights, it’s incredibly valuable to the commercial success of your business. From marketing campaign optimisation through to budget allocation, let’s take a look at how Google Analytics can benefit your business.
With a number of advancements in Google Analytics technology recently, I wanted to write this post to bring together how you can make the most of some of these new and exciting features through a simple implementation guide.
Advanced segments in Google Analytics are one of the most valuable tools to anyone looking to understand their website performance better. If you’ve not used them before I recommend you check out my how to set up advanced segments guide first. This post includes some of my favourite segments, why they’re useful and a link so that you can use them in your Google Analytics account too. Read more
Ned Poulter looks at where the line falls between UX, CRO, SEO and many other web design disciplines whilst ultimately asking how you can leverage all of these aspects as somebody working in SEO.
If you use Google Analytics but have never used the pivot chart, you’re missing out! There are some wonderful insights and cross-analysis opportunities that only a pivot can give you. Plus they’re actually not that hard to get your head round!
This post is for people just starting to use Google Analytics, to take you through what you see and explain some terms that you may not have heard of if you’ve not used Google Analytics before. Some things make complete sense and others look like they make sense but are actually slightly different to what you expect.
I see this question plastered all over forums and LinkedIn Groups, as well as hearing it from my clients. The standard response I see to this question online is always simply “it depends on the industry you’re in” – but there’s much more to it than that.