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Google Analytics can be confusing to the untrained eye, however the majority of it is all very straight forward once you get the hang of the terminology and data available. One of the most common stumbling blocks is understanding what Bounce Rate means, as it’s reported widely throughout Google Analytics. This post will take you through what Bounce Rate is, what is a good bounce rate and how to improve your bounce rate.
Google Website Optimiser is suitable for reporting on the statistics of one specific goal for your average A/B test, however it’s highly likely that any tests you’re running will affect other conversions you’ve set up on your website. The guide below will show you how and why to view all of your goals from each test variation page.
Advanced Segments have so much more to give you in Google Analytics, if you’ve never used them you really should try to make the effort to do so. But before you can start playing around with and making the most of the advantages of using different Advanced Segments, you’re going to need to know how to implement them.
Luckily this is nice and simple and in addition to this basic guide, I have also written posts on using Advanced Segments to track social media, track mobile visits and check visitors can view your site and will also be outlining some examples to improve your website analysis in a future blog post.
At Think Visibility 6 I gave my first conference presentation, covering the topic of Making Money with Multi Channel Funnels, the new functionality in Google Analytics. So this should be beneficial to anyone who wants to know more about Multi Channels Funnels.
I’ve included the slides and everything I spoke about as well as everything I forgot to mention. I’m going to argue that I was sticking to the five minutes I was given, but I’d forgotten that rules can be ignored when Dom sets them!
The opportunity for fashion retailers to appeal to consumers through ecommerce is something most can not afford to pass up, with 32% of online fashion consumers making a purchase at least once a month (Drapers). With this in mind, it is extremely important to stand out in this saturated market place and optimising your ecommerce platform for search engines is one way to do this.
Let me ask you a question: What’s the purpose of your website? For an eCommerce website there is a simple answer to this, to sell products. However if you are a business selling a service or an information website providing useful content to visitors, what can you define as a conversion?
A conversion can be anything that creates a positive outcome (or indeed a negative one if you are primarily interested in increasing brand reputation). It needn’t necessarily involve a financial transaction. I have listed below examples of what can be tracked as a goal:
Have you thought about how much of your revenue comes from mobile? If your website is optimised for mobiles then chances are you’ve looked at some statistics, but how much could you be making if your site was actually properly optimised for mobiles?
The data can really show you how well your current site is optimised on mobiles and what potential there is to improve the revenue from mobiles. So here’s how to find out if it’s worth it to you!
Sometimes web developers are unable to create a thank you or confirmation page for a form submission, this leaves you unable to easily track how many forms have been completed, as goals in Google Analytics require a URL. However, there is a nice and easy way round this. It just takes a small amount of code and you can create a pretend URL to load when the submit button is pressed.
When looking at the Traffic Report in Google Analytics once an email campaign has been sent it can be hard to get a good understanding of how much traffic came to the site and how these visitors interacted and converted.
Unfortunately, Google can’t track this automatically for you as there are so many email providers but luckily it’s nice and easy to implement tracking yourself so that you can see exactly how many visits were generated from each email campaign and how these visitors interacted with your site.
This post takes you through some of the benefits of things that you may not have realised are possible in Google Analytics and is an introduction to future posts which will explain how to implement these suggestions. Hopefully by reading this post and some of my others, you will start to get to grips with more advanced Google Analytics functionality and get more from your data than you might currently be getting.
So, within your website’s Google Analytics account (one per domain please) you can add a large number of profiles to enable you to segment the data in different ways and gain a much better understanding of the traffic on your site. These are created by clicking ‘Add new profile’ on the right-hand side. On the majority of occasions you will be choosing to create a profile for an existing domain.