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Analytics Blog Posts
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- Analytics
- 19th Oct 2012
- 8 Comments
Top Ten Best Web Analytics Resources
I’m going to share my top analytics resources with you to help you find valuable sources of web analytics information. These relate to both Google Analytics and web analytics in general.I’m sure everyone has their favourite resources for the areas they work in, but sometimes it’s hard to find new ones that you know you can trust. The lists below are the websites or people I read and use most often. I’ve also included a link to a post on each site so that you can quickly see what they are like and decide whether to bookmark them straight away. Read more
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- Analytics
- 17th May 2011
- 8 Comments
How to Change Website Domain in Google Analytics
Here’s a quick and easy guide to help you manage a domain change in Google Analytics. Most people will be able to set up Google Analytics. Read more
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- Analytics
- 7th Jun 2012
- 8 Comments
How to Link your Google AdWords and Analytics Accounts
Having AdWords data in Google Analytics is very valuable, but how do you get it? This post is going to show you how to link your AdWords and Analytics accounts so that you see the data in each. I’ll also answer some common questions, such as: why are my AdWords keywords not showing in Google Analytics? What is (not set) in Analytics? What is automatic campaign tagging? And more! Read more -
- Analytics
- 10th May 2012
- 7 Comments
Firefox "Burn" Millions Of Website Owners
First Google siphoned off keyword data from Analytics, with (not provided) becoming the top referring term for many site owners overnight. Now Mozilla are getting involved, with their Firefox browser encrypting search queries behind a HTTPS connection. So what does this mean for Analytics users? -
- Analytics
- 24th Sep 2012
- 7 Comments
We Are All Psychologists Now: How The Web Became About Your Mind Not Your Money
There have never been more ways to understand human psychology, or a bigger desire to do so. There are now books for fat people, thin people, smokers, romantics, pickup artists, you name it. You can buy a book on how to stop procrastinating, and also a book on why you should procrastinate. Every possible side of every argument is at your fingertips, and people are devouring them at a rapid pace. -
- Analytics
- 12th Apr 2011
- 7 Comments
Google Exams - The Good, The Bad and The Ugly
We had a target to achieve as a company – by the end of March 2011 everyone working on PPC accounts was to have taken both the AdWords Fundamentals Exam and the AdWords Advanced Exam. In addition to this, I was also aiming to take the Google Analytics Individual Qualification. I’m very pleased to report that we all took the exams and passed, but this post is here to go in a bit more detail than that.We now have 9 AdWords Qualified staff who work on clients PPC accounts and we also have me – a Google Analytics Qualified Individual to help the team out with all things analytical; although I have to admit they’re all pretty good without me, I’m just the one who gets excited about it and in to the really techy bits. I wanted to write this blog post to explain my experiences with the two exams – one was easier and the other harder than anticipated.
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- Analytics
- 26th Jul 2011
- 6 Comments
First Click v. Last Click Attribution in Google Analytics and AdWords
There is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more -
- Analytics
- 1st Mar 2011
- 6 Comments
A Simple Guide to Setting Up Google Analytics
Before I start, I’d just like to say Hi, I’m Anna Spear (soon to be Lewis!). I work as a Search Specialist and Website Analyst at Koozai. I love spreadsheets and delving in to data, so I’ll be here as the resident Analytics bod. Any requests for future posts – let me know!
This is my first blog post here so I wanted to start at the beginning and look at how you should set up a Google Analytics for your site. Whilst targeting those just starting out, this post should also be useful for people who’ve been using Google Analytics for years as a gentle reminder of some essential things.
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- Analytics
- 6th Jun 2012
- 6 Comments
Google Website Optimizer Moved to Google Analytics Content Experiments
On Friday 1st June, Google announced the launch of Google Analytics Content Experiments, which allows elements of website optimisation testing from within the Google Analytics interface. -
- Analytics
- 21st Dec 2012
- 5 Comments
Top 10 Most Important Google Analytics Reports – Keyword Rankings Need Not Apply
Ever found yourself wondering where to go in Google Analytics? There is so much data available that you can sometimes get a little lost and not know what you should be focusing on; so this blog post is here to help you know the main areas to look at for the valuable information. This is particularly important now that some SEO tool companies are removing their rank tracking services – this post will help you identify data that is more valuable than rank reports! -
- Analytics
- 28th Jan 2010
- 5 Comments
Why Are Visitors Leaving My Landing Page?
There are many reasons why visitors landing on your site may not be hanging around for long. I am going to highlight some of the common pitfalls many websites are guilty of doing.
By fixing or changing some or all of the reasons below, you could see your websites conversion rate improve considerably.
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