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Analytics Blog Posts

  • Gemma Holloway
    UTM Parameters Explained With Practical Examples

    Incoming TrafficWhen running an online marketing campaign it is highly likely you will distribute various pieces of marketing material in many places across the web.  Let’s say you place display ads of various sizes on a range of websites, place a feature about your product in your monthly newsletter and place an article and advert in the newsletter of an online industry magazine. Whilst it is easy to determine which channel is bringing in more traffic to your landing page (let’s say email drives more traffic than advertising), how do you determine which newsletter is more effective? Yours or the online magazines? Or what banner size is most effective? This is where UTM parameters come in to play!

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  • Anna Lewis

    Here’s a quick and easy guide to help you manage a domain change in Google Analytics. Most people will be able to set up Google Analytics. Read more

  • Gemma Holloway
    Google Analytics and Cookies - The Complete Guide

    Cookie DataIt is likely, whether you are in the industry or not, you have heard the term ‘cookie’ thrown around here and there – And unfortunately I don’t mean the chocolate chip kind.  A cookie is a small text file which is stored in your browser as a means of giving memory to browsers and servers.

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  • Anna Lewis
    Using Google Analytics To Improve Your Local SEO Campaign

    LocationsSEO is changing, it’s more important than ever to make sure that you are taking the best action for the future, and where better to start than in your target locations? Local SEO is pivotal to many businesses, from small independent shops and services to those with offices or outlets throughout the country and the world.

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  • Anna Lewis
    How to Link your Google AdWords and Analytics Accounts

    Google Adword LogoHaving AdWords data in Google Analytics is very valuable, but how do you get it? This post is going to show you how to link your AdWords and Analytics accounts so that you see the data in each. I’ll also answer some common questions, such as: why are my AdWords keywords not showing in Google Analytics? What is (not set) in Analytics? What is automatic campaign tagging? And more! Read more

  • Anna Lewis
    Advanced Analytics by Anna Lewis at Think Visibility 7

    Anna Lewis at Think VisibilityThis weekend I had the pleasure of attending and speaking at the fantastic Think Visibility conference. Massive thanks to Dom and his amazing team for organising such a fun event. Read more

  • Samantha Noble

    We recently signed up for a month long trial with Acquisio, a Pay Per Click campaign management tool that is aimed at agencies around the world. Read more

  • Anna Lewis
    Top Ten Best Web Analytics Resources

    WritingI’m going to share my top analytics resources with you to help you find valuable sources of web analytics information. These relate to both Google Analytics and web analytics in general.

    I’m sure everyone has their favourite resources for the areas they work in, but sometimes it’s hard to find new ones that you know you can trust. The lists below are the websites or people I read and use most often. I’ve also included a link to a post on each site so that you can quickly see what they are like and decide whether to bookmark them straight away. Read more

  • Emma North
    Using Google Webmaster Tools To Reclaim Organic Keywords & Rankings

    Analytics Magnifying Glass - Get Organic Keyword Data from Google Webmaster ToolsGoogle Webmaster Tools is an essential resource for webmasters with a wealth of useful information for optimising websites and identifying issues. What’s more, the tool kit was recently revamped with a new navigation structure, additional features and enhanced reports.

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  • Anna Lewis
    Understanding Basic Google Analytics Terminology

    This post is for people just starting to use Google Analytics, to take you through what you see and explain some terms that you may not have heard of if you’ve not used Google Analytics before. Some things make complete sense and others look like they make sense but are actually slightly different to what you expect.

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  • Emma North
    Clicks But No Conversions – Where You’re Going Wrong

    Paying Online With Credit CardGoogle AdWords is a tried and tested method of getting qualified leads to a website. So when you invest heavily into the advertising platform and fail to achieve conversions, it can be incredibly disappointing and frustrating.

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