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Google Analytics doesn’t just provide you with website insights, it’s incredibly valuable to the commercial success of your business. From marketing campaign optimisation through to budget allocation, let’s take a look at how Google Analytics can benefit your business.
Last month I wrote a blog post on how to Enhance your Content Marketing Strategy with the use of Google Analytics but one thing that wasn’t covered in the post was offline content marketing. It is still important to be able to monitor the success of your offline marketing campaigns to understand what works and what doesn’t. The good news is, Google Analytics can help you with this too, and here’s how.
I was having one of my infrequent spates of (spring) cleaning, going through analytics accounts tidying up stray Views and updating IP exclusions as you do, when it occurred to me that I have amassed quite a library of resources that pretty regularly help my analysis.
The past year or so has seen content marketing grow rapidly in its importance as a marketing mechanism. But like all marketing techniques, to ensure your efforts are a success it is important to understand what works and what doesn’t. The most accurate way of determining this is through the use of empirical data: That’s where Google Analytics comes into play.
Google Analytics (GA) is a great tool for businesses to track their website data; It’s relatively easy to implement, it’s simple to use and best of all it’s free! There’s a whole wealth of advanced functionality that can be implemented, but even for someone with little knowledge of Google Analytics, it’s perfect as standard, or at least it should be.
Shopping online – I love it. Be it for therapy, for fun or for gifts, it’s faster and cheaper than traipsing through towns and shopping centres. But it’s not without annoyances – in this post, I’m going to talk about what gets my goat when shopping online and how ecommerce sites can help their customers get to the checkout.
Back in 2012 Google announced an overhaul to its traditional analytics solution. With Universal Analytics, Google was moving from tracking page views to user sessions. Our very own Gemma gave us the low down on how Universal Analytics was going to help us track users (anonymously) as opposed to visit sessions, so let’s now look at how the upgrade can be done.
The move by Google to secure 100% of its users searches and thus remove keyword data entirely from Google Analytics caused headaches for the digital marketing world. The writing had been on the wall for some time though. But rather than join in the vitriol against Google for taking this crutch/drug away (unless you want to pay them for it), it’s been an ideal time for digital marketers to reassess what they measure and how they measure. Despite the outpouring of grief, there is still plenty of data left….
It’s the first ever MeasureFest today and I’m delighted to be speaking about the use of segmentation in web analytics. I chose this talk as it is imperative that anyone looking at website data uses segmentation. The benefits are huge, the disadvantages of not using them are also huge.