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Your website is central to your online presence; it is the most important element in converting visitors to customers. You can have a great link strategy to improve rankings and increase the numbers of visitors to the site; but this can seem like hard work for nothing if they don’t engage with your website.
A website that is engaging can certainly help gain links naturally online. This coupled with a good social media strategy can be a winning formula for success. In this article I will discuss some tips on how to make your website more engaging and how this is likely to help you with your link building and SEO strategy. Read more
Google’s Website Optimiser isn’t exactly the most publicised or widely used tool; however it can potentially get you double the amount of website conversions without any further investment. You are probably thinking Great! I want to double my website’s conversions for no investment! Well, let me tell you how it works… Read more
With the ever growing internet market, it is becoming more and more important to ensure your website Conversion Rate is continuously increasing. There are so many factors to consider when you are looking at increasing your online Conversion Rate and this blog is going to cover my top six favourite ‘boosters’.
If you have any other hints or tips, please feel free to add to the bottom of this post and share your ideas with others.
There are many reasons why visitors landing on your site may not be hanging around for long. I am going to highlight some of the common pitfalls many websites are guilty of doing.
By fixing or changing some or all of the reasons below, you could see your websites conversion rate improve considerably.
Have you been sitting there wondering why there is targeted traffic reaching your website but your goals are just not being met?
Is your Pay per Click marketing campaign working well but visitors are leaving the site before making contact with you?
Do you believe that something can be done on your website to improve conversions?
If you have answered yes to any of these questions, read on….
Landing page testing and optimisation has really started to pick up over the past six months and with more and more advertisers conducting tests, the more difficult it becomes for those of you who are not.
If three of your main competitors are frequently conducting tests, they will be collating extremely valuable data on how visitors react to their web page design.
Every landing page can be improved upon and no landing page converts 100% of its visitors. This blog post contains some ideas that may help you to improve your landing page conversion rate.
Landing page testing is becoming more and more popular with advertisers all over the world and it is not uncommon to see improvements in conversions of over 30%.
Depending on whether your glass is half-full or half-empty, Google’s policy from the beginning of April 2008 to include your landing page load time in your Quality Score will either be seen as an opportunity to do the right thing for your web pages or bury your head and curse AdWords for charging you more per click. Read more