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One of my favourite gadgets is my iPad, I love working on it or generally just surfing the web. Unfortunately one of the gripes I have about using it is the seemingly endless number of sites out there that are poorly optimised for tablets.
Last November Google rolled out Instant Previews for search results, allowing searchers to preview pages before clicking through. Google AdWords announced in recent weeks they have rolled out this functionality to paid ads as well. You may have noticed the magnifying glass at the end of your headlines? Yet more changes in Google’s bid to move paid ads more in line with natural search results.
Your website is central to your online presence; it is the most important element in converting visitors to customers. You can have a great link strategy to improve rankings and increase the numbers of visitors to the site; but this can seem like hard work for nothing if they don’t engage with your website.
A website that is engaging can certainly help gain links naturally online. This coupled with a good social media strategy can be a winning formula for success. In this article I will discuss some tips on how to make your website more engaging and how this is likely to help you with your link building and SEO strategy. Read more
There are many reasons why visitors landing on your site may not be hanging around for long. I am going to highlight some of the common pitfalls many websites are guilty of doing.
By fixing or changing some or all of the reasons below, you could see your websites conversion rate improve considerably.
Have you been sitting there wondering why there is targeted traffic reaching your website but your goals are just not being met?
Is your Pay per Click marketing campaign working well but visitors are leaving the site before making contact with you?
Do you believe that something can be done on your website to improve conversions?
If you have answered yes to any of these questions, read on….
Landing page testing and optimisation has really started to pick up over the past six months and with more and more advertisers conducting tests, the more difficult it becomes for those of you who are not.
If three of your main competitors are frequently conducting tests, they will be collating extremely valuable data on how visitors react to their web page design.
Every landing page can be improved upon and no landing page converts 100% of its visitors. This blog post contains some ideas that may help you to improve your landing page conversion rate.
Landing page testing is becoming more and more popular with advertisers all over the world and it is not uncommon to see improvements in conversions of over 30%.
It comes as no shock that earlier this year it was predicted $19.5bn would be spent on SEO and PPC in 2012 and that this investment would continue to increase further in the years to come. But I ask myself whether this investment is really worth your time and money if your site doesn’t lead to conversions?
Today was day two of the Conversion Conference in London and it was another excellent line-up with great tips on user testing and gaining every last bit of value from a website. I’ve compiled my favourite take-aways below and it’s another epic list that shows the wealth of great advice on show.
If you’re reading this post you are probably either someone who doesn’t know much about Conversion Rate Optimisation (CRO) and are keen to know more about how you can implement it on your site or you are a specialist in the CRO field looking to help my cause to make more people aware of CRO and the potential increases in profit margins that can be achieved.