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It comes as no shock that earlier this year it was predicted $19.5bn would be spent on SEO and PPC in 2012 and that this investment would continue to increase further in the years to come. But I ask myself whether this investment is really worth your time and money if your site doesn’t lead to conversions?
Have you been sitting there wondering why there is targeted traffic reaching your website but your goals are just not being met?
Is your Pay per Click marketing campaign working well but visitors are leaving the site before making contact with you?
Do you believe that something can be done on your website to improve conversions?
If you have answered yes to any of these questions, read on….
For small business websites that are not necessarily selling products or providing any sort of online service, then the most important aspect of the website will be the contact page. Finding your contact details or filling in a contact form should be an easy and straightforward process for the user.
Many websites adopt the tactic of placing a telephone number and email address at the top or side bar of every page on their website. This is a great way to provide quick access for visitors to get in touch and to reassure them that if they have any questions, you are available to chat.
Every landing page can be improved upon and no landing page converts 100% of its visitors. This blog post contains some ideas that may help you to improve your landing page conversion rate.
Landing page testing is becoming more and more popular with advertisers all over the world and it is not uncommon to see improvements in conversions of over 30%.
Google Analytics have a nifty little feature called Advanced Segments that, simply put, allows you to group your data based on a wide variety of factors. By grouping the data you can analyse different segments more closely.
This post is going to take us through the kinds of segments you can use and how to get the most out of the advanced segments. There is so much scope with advanced segments that if you haven’t used them before you will hopefully be brimming with ideas by the time you’ve read this post.
With the ever growing internet market, it is becoming more and more important to ensure your website Conversion Rate is continuously increasing. There are so many factors to consider when you are looking at increasing your online Conversion Rate and this blog is going to cover my top six favourite ‘boosters’.
If you have any other hints or tips, please feel free to add to the bottom of this post and share your ideas with others.
Shopping online – I love it. Be it for therapy, for fun or for gifts, it’s faster and cheaper than traipsing through towns and shopping centres. But it’s not without annoyances – in this post, I’m going to talk about what gets my goat when shopping online and how ecommerce sites can help their customers get to the checkout.
Depending on whether your glass is half-full or half-empty, Google’s policy from the beginning of April 2008 to include your landing page load time in your Quality Score will either be seen as an opportunity to do the right thing for your web pages or bury your head and curse AdWords for charging you more per click. Read more
Conversion Rate Optimisation (CRO) is the process of improving the ratio of conversions to traffic on a website. For example if your website is receiving 1,000 visitors per month and 10 of them buy your product, you have a conversion rate of 1%. Using CRO, one would look to steadily improve the conversion rate, without specifically looking to develop inbound traffic.
Psychology, persuasion and CRO (conversion rate optimisation) are areas of online marketing and designing for the web that have always interested me. How do you get visitors to your site? Once they are on the site, how do you persuade them to perform an action? Whether that is to get them to sign up to an email list, purchase something, register for a free trial or numerous other actions.
One of my favourite gadgets is my iPad, I love working on it or generally just surfing the web. Unfortunately one of the gripes I have about using it is the seemingly endless number of sites out there that are poorly optimised for tablets.