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Conversion Rate Optimisation Blog Posts
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- Analytics
- 20th Jun 2011
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Website Testing Opportunity #2: Call to Action Button
Last time I looked at surrounding you point-of-action or call-to-action with assurances to help convince visitors to act on it. This month I want to look at examples of the actual call-to-action button. -
- Analytics
- 9th May 2011
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Page Previews in AdWords - Quality is Key
Last November Google rolled out Instant Previews for search results, allowing searchers to preview pages before clicking through. Google AdWords announced in recent weeks they have rolled out this functionality to paid ads as well. You may have noticed the magnifying glass at the end of your headlines? Yet more changes in Google’s bid to move paid ads more in line with natural search results.
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- Analytics
- 26th Apr 2011
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Four Design Principles for Your Website Design
With millions of websites on the internet offering us a wealth of information on all subject matters, how do you make yours stand out and capture the attention of visitors? The answer is layout and design.
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- Analytics
- 22nd Apr 2011
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Is Your Website Hurting Your Link Strategy
Your website is central to your online presence; it is the most important element in converting visitors to customers. You can have a great link strategy to improve rankings and increase the numbers of visitors to the site; but this can seem like hard work for nothing if they don’t engage with your website.
A website that is engaging can certainly help gain links naturally online. This coupled with a good social media strategy can be a winning formula for success. In this article I will discuss some tips on how to make your website more engaging and how this is likely to help you with your link building and SEO strategy. Read more
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- Analytics
- 11th Apr 2011
- 2 Comments
How Does Google Website Optimiser Work?
Google’s Website Optimiser isn’t exactly the most publicised or widely used tool; however it can potentially get you double the amount of website conversions without any further investment. You are probably thinking Great! I want to double my website’s conversions for no investment! Well, let me tell you how it works… Read more
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- Analytics
- 9th Apr 2010
- 1 Comment
Top 6 Conversion Rate Boosters
With the ever growing internet market, it is becoming more and more important to ensure your website Conversion Rate is continuously increasing. There are so many factors to consider when you are looking at increasing your online Conversion Rate and this blog is going to cover my top six favourite ‘boosters’.
If you have any other hints or tips, please feel free to add to the bottom of this post and share your ideas with others.
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- Analytics
- 28th Jan 2010
- 5 Comments
Why Are Visitors Leaving My Landing Page?
There are many reasons why visitors landing on your site may not be hanging around for long. I am going to highlight some of the common pitfalls many websites are guilty of doing.
By fixing or changing some or all of the reasons below, you could see your websites conversion rate improve considerably.
Read more -
- Analytics
- 27th Jan 2010
- 2 Comments
Increasing Online Form Conversions
Have you been sitting there wondering why there is targeted traffic reaching your website but your goals are just not being met?
Is your Pay per Click marketing campaign working well but visitors are leaving the site before making contact with you?
Do you believe that something can be done on your website to improve conversions?
If you have answered yes to any of these questions, read on….
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- Analytics
- 19th Oct 2009
- 4 Comments
What Tests Should I Try On My Landing Pages?
Landing page testing and optimisation has really started to pick up over the past six months and with more and more advertisers conducting tests, the more difficult it becomes for those of you who are not.
If three of your main competitors are frequently conducting tests, they will be collating extremely valuable data on how visitors react to their web page design.
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- Analytics
- 4th Aug 2009
- 1 Comment
Every landing page can be improved upon and no landing page converts 100% of its visitors. This blog post contains some ideas that may help you to improve your landing page conversion rate.
Landing page testing is becoming more and more popular with advertisers all over the world and it is not uncommon to see improvements in conversions of over 30%.
Google Website Optimizer is a free and simple tool that works hand in hand with Google AdWords and Google Analytics to give you the power to increase the number of conversions your website generates.
Listed here are eight simple ideas that have been known to deliver a huge increase in the number of conversions a web page generates. Read more
