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Your site exists to serve a purpose and that will be to convert visitors in some form or another. With an in depth knowledge of your company’s user base and working knowledge of some very handy functionality within Google Analytics, you can get closer to the type of activity that resonates with your audience in order to do make them complete more key actions.
As marketers, we often focus on supplying prospects with in-depth information about our products and services to allow them to make an informed decision. Of course this usually contains a slight sales spin highlighting the benefits of our offerings so that an informed decision leads them to the right choice of picking our product. But is this the right approach?
A website should exist to serve a purpose. Gone are the days of having a site because, well everyone else has one so we may as well. A website should exist to feed a business leads, leads that convert to custom.
Today we welcome a post from Text Marketer – a Koozai client that lives and breathes SMS marketing - who take a deeper look at effective ways of maintaining customers.
In today’s business landscape, returning customers are absolutely vital. Whilst much of your marketing efforts will no doubt be aimed at enticing new customers and clients, ensuring your existing customers return will be far more cost-effective and a great deal easier.
Predictive Analytics is a term commonly used in conjunction with ‘Big Data’, but without really understanding the meaning of the term, the concept can be pretty useless. So, let’s find out what exactly Predictive Analytics is and why it can be beneficial for your digital marketing campaigns.
Have you been sitting there wondering why there is targeted traffic reaching your website but your goals are just not being met?
Is your Pay per Click marketing campaign working well but visitors are leaving the site before making contact with you?
Do you believe that something can be done on your website to improve conversions?
If you have answered yes to any of these questions, read on….
With the amount of Christmas online spending continuing to grow each year and the competition in the search results being at its most intense, what can you do to make sure you increase your sales and take a bigger slice of that Christmas spend?
Google’s Website Optimiser isn’t exactly the most publicised or widely used tool; however it can potentially get you double the amount of website conversions without any further investment. You are probably thinking Great! I want to double my website’s conversions for no investment! Well, let me tell you how it works… Read more
Happy New Year! It’s time to nurse those hangovers and burn off all that Christmas binge eating… it’s time for a fresh start to the month both for your body and your website! Here’s an easily digestible post with ten ideas for things you can test on your website to drive more conversions in 2013.
If you’re reading this post you are probably either someone who doesn’t know much about Conversion Rate Optimisation (CRO) and are keen to know more about how you can implement it on your site or you are a specialist in the CRO field looking to help my cause to make more people aware of CRO and the potential increases in profit margins that can be achieved.
It comes as no shock that earlier this year it was predicted $19.5bn would be spent on SEO and PPC in 2012 and that this investment would continue to increase further in the years to come. But I ask myself whether this investment is really worth your time and money if your site doesn’t lead to conversions?