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Conversion Rate Optimisation Blog Posts

  • Graeme Benge
    An Introduction To Attribution Modelling With Google Analytics

    Attribution ModellingYour site exists to serve a purpose and that will be to convert visitors in some form or another. With an in depth knowledge of your company’s user base and working knowledge of some very handy functionality within Google Analytics, you can get closer to the type of activity that resonates with your audience in order to do make them complete more key actions.

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  • Gemma Holloway
    Why Emotion Drives Conversions

    EmotionAs marketers, we often focus on supplying prospects with in-depth information about our products and services to allow them to make an informed decision.  Of course this usually contains a slight sales spin highlighting the benefits of our offerings so that an informed decision leads them to the right choice of picking our product.  But is this the right approach?

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  • Graeme Benge
    The WIIFM Factor: What You Need To Know About Lead Generation

    bigstock-Qualifying-Sales-Leads-Qualif-47057053A website should exist to serve a purpose. Gone are the days of having a site because, well everyone else has one so we may as well. A website should exist to feed a business leads, leads that convert to custom.

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  • Text Marketer
    Customer Retention Strategies: What Are They and How Will Your Website Benefit?

    CarrotToday we welcome a post from Text Marketer – a Koozai client that lives and breathes SMS marketing -  who take a deeper look at effective ways of maintaining customers.

    In today’s business landscape, returning customers are absolutely vital. Whilst much of your marketing efforts will no doubt be aimed at enticing new customers and clients, ensuring your existing customers return will be far more cost-effective and a great deal easier.

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  • Gemma Holloway
    Why Your Business Needs Predictive Analytics

    Predictive AnalyticsPredictive Analytics is a term commonly used in conjunction with ‘Big Data’, but without really understanding the meaning of the term, the concept can be pretty useless. So, let’s find out what exactly Predictive Analytics is and why it can be beneficial for your digital marketing campaigns.

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  • Graeme Benge
    What Ecommerce Questions Can Google Analytics Answer?

    Questions for ecommerce sites that Google Analytics can answerForget Google Analytics for a moment. Step back and think as Marketing Managers what it is that you want your website to tell you (as well as do brilliantly making you/the boss stacks of cash in the process).

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  • Dean Marsden
    5 Ways To Generate More eCommerce Conversions This Christmas

    ChristmasWith the amount of Christmas online spending continuing to grow each year and the competition in the search results being at its most intense, what can you do to make sure you increase your sales and take a bigger slice of that Christmas spend?

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  • Dean Marsden

    Google’s Website Optimiser isn’t exactly the most publicised or widely used tool; however it can potentially get you double the amount of website conversions without any further investment. You are probably thinking Great! I want to double my website’s conversions for no investment! Well, let me tell you how it works… Read more

  • Dean Marsden
    10 Fresh CRO Tests to Try for 2013

    Elephant freshening upHappy New Year! It’s time to nurse those hangovers and burn off all that Christmas binge eating… it’s time for a fresh start to the month both for your body and your website! Here’s an easily digestible post with ten ideas for things you can test on your website to drive more conversions in 2013.

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  • Graeme Benge
    The Koozai Guide To Using Crazy Egg

    CrazyEggCrazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai to help make sense of user conversion and engagement behaviour. We love it, so much so, we’ve put together this handy guide to using it.

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  • Dean Marsden
    Why Is Conversion Rate Optimisation (CRO) Overlooked?

    Conversion TestingIf you’re reading this post you are probably either someone who doesn’t know much about Conversion Rate Optimisation (CRO) and are keen to know more about how you can implement it on your site or you are a specialist in the CRO field looking to help my cause to make more people aware of CRO and the potential increases in profit margins that can be achieved.
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