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Analytics Blog Posts
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- Analytics
- 25th Jan 2013
- 59 Comments
The Complete Google Analytics Event Tracking Guide Plus 10 Amazing Examples
Over my time working with Google Analytics accounts I have come across many reasons to use Event Tracking, so much so that I now wonder why there are still websites out there that do not utilise this fantastic resource. Here, I’m going to explain what it is, the benefits, the code and examples, covering my favourite things to use Event Tracking for. -
- Analytics
- 16th Apr 2012
- 16 Comments
15 Ways to Sell or Promote your Products Online
If you run a large ecommerce website or just sell products online in your spare time at home, there have never been a greater number of places to promote or even sell your products online. -
- Analytics
- 10th May 2011
- 10 Comments
How to Track Clicks on a Link in Google Analytics
Do you have external links on your site? Links to PDFs? Advertisements for other websites? Ever wondered how many people click on these? Well, as they don’t lead to a page on your site you might assume that you cannot track them, however – you can! And it’s not too tricky to implement either.
There are two different ways that you could do this; you can either use Event Tracking or Virtual Pageviews. There are pros and cons to both methods and it will depend on the content as to which method you will want to use. This post will take you through how to set up tracking for both methods, if you’re looking to track other links, look out for another post later on!
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- Analytics
- 21st Dec 2012
- 5 Comments
Top 10 Most Important Google Analytics Reports – Keyword Rankings Need Not Apply
Ever found yourself wondering where to go in Google Analytics? There is so much data available that you can sometimes get a little lost and not know what you should be focusing on; so this blog post is here to help you know the main areas to look at for the valuable information. This is particularly important now that some SEO tool companies are removing their rank tracking services – this post will help you identify data that is more valuable than rank reports! -
- Analytics
- 2nd Jul 2012
- 17 Comments
Top 15 Most Useful Advanced Segments in Google Analytics
Advanced segments in Google Analytics are one of the most valuable tools to anyone looking to understand their website performance better. If you’ve not used them before I recommend you check out my how to set up advanced segments guide first. This post includes some of my favourite segments, why they’re useful and a link so that you can use them in your Google Analytics account too. Read more -
- Analytics
- 14th Jun 2011
- 14 Comments
What Does Bounce Rate Mean and Why is it Important?
Google Analytics can be confusing to the untrained eye, however the majority of it is all very straight forward once you get the hang of the terminology and data available. One of the most common stumbling blocks is understanding what Bounce Rate means, as it’s reported widely throughout Google Analytics. This post will take you through what Bounce Rate is, what is a good bounce rate and how to improve your bounce rate. -
- Analytics
- 17th May 2011
- 8 Comments
How to Change Website Domain in Google Analytics
Here’s a quick and easy guide to help you manage a domain change in Google Analytics. Most people will be able to set up Google Analytics. Read more
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- Analytics
- 26th Jul 2011
- 5 Comments
First Click v. Last Click Attribution in Google Analytics and AdWords
There is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more -
- Analytics
- 16th Jan 2012
- Comment
How to Determine the Strengths and Weaknesses of Your Website's Architecture
The architecture of a website is an integral part of creating a quality site that is user and search engine friendly. You should consider the architecture from the very beginning, identifying how the user and search engine will navigate your pages. Users want a clean, simple to use interface and to be able to easily find what they are looking for. Search engines like to experience concise and well structured code, a clear navigation and pages where the subject is easily identifiable. Read more -
- Analytics
- 3rd May 2011
- 3 Comments
Understanding Basic Google Analytics Terminology
This post is for people just starting to use Google Analytics, to take you through what you see and explain some terms that you may not have heard of if you’ve not used Google Analytics before. Some things make complete sense and others look like they make sense but are actually slightly different to what you expect.
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- Analytics
- 4th Apr 2013
- 10 Comments
What Is Universal Analytics And Why Is It So Awesome?
For many years now digital marketers, such as myself, have relied upon data from Google Analytics to help us understand the activity on our websites. The limitation with this is Google Analytics offers visit centric data meaning, that upon returning to our website, user interaction is tracked as a new visit… Enter Universal Analytics – A new technology within Google Analytics which allows us to track interaction on a website from a user centric approach.
